Senior Vice President, Strategy

About WPP Media 

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. 

About EssenceMediacom: A Leading WPP Media Brand,

EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data &

technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

Role Summary and Impact

Reporting of the role

This role reports to: AOR Lead.

3 best things about the job:

1. Working on one of India’s largest FMCGs to bring them best practices on media platforms, changing audience behaviours as applicable to the GCPL portfolio & competitive intelligence on Top 10 FMCG players
2. It is an integrated strategy role with expectations to deliver hands-on, granular insights on improving TV planning and digital planning– eg: Cost per reach analysis, Cross-screen media measurement, programmatic best practices, etc.
3. It is high on analytical skills, with complete command over large quantum of media data, generating and testing hypothesis, drawing insights & presenting to client top management

In this role, your goals will be:

In 3-6 months:

• To deliver strategic projects requiring BARC deep-dive analysis on improving reach/targeting and efficiencies in TV planning for GCPL
• To work with WPP Media practice experts to build POVs on digital planning – eg: YT/Meta best practices, programmatic best practices, etc
• To build a competitive intelligence dashboard for GCPL with knowledge on TV and digital from the industry
• Deliver on new initiatives like Attention Planning, Cross-screen measurement, Industry Betas

In 12 months  

• Suggest technology solves that will improve efficiency and effectiveness eg: new processes, dashboarding, automation, etc
• Lead the awards agenda for work done on GCPL
• To gain client confidence by independently engaging on the above projects and becoming their go-to person on improvements/ new initiatives.
• Client recognition for strategy contribution on key campaigns and thought leadership

What your day job will looks like  

• Liaison with Client Account Lead and with Client side Media Lead for identifying and prioritising key projects/campaigns requiring strategic interventions
• Hands-on in creating the response to brief, structuring the response, building key sections and presenting to the client
• Guiding strategy team members to support on strategy projects, effectively delegating and also enabling them to build their rapport with client’s team
• Work closely with WPP media experts for industry best practices, building competitive intelligence.

What you’ll bring: 

• Deep expertise in FMCG planning, having practical expertise in “How Brands Grow” model of marketing.
• Excellent excel/mathematical skills – Being able to structure data, design BARC analysis for insights, do simulations and build mathematical models to explain fluctuations in reach, efficiencies, etc
• Ability to drive conversation on improving process, bringing automation, efficiency, more intelligent reporting.
• Disciplined and process-oriented

Qualifications:

• 12 years with a strategy/core planning background in a media agency or/and a TV broadcaster/digital publisher – exposure to TV planning is a must with hands-on knowledge of BARC YUMI and previous experience of plan optimisations.
• Worked with Top 10 FMCG advertisers in the country – across portfolio of brands with exposure to mass FMCG products
• Independently developed annual media plans and TV media strategy with capability to structure, deep-dive into data, write presentations and confidently present. 
• Has the industry experience and network strength to engage  Top digital publishers like Google, Meta, etc to bring best practices, competitive intelligence, beta products to GCPL
• Preference will be given to candidates with s exposure to analytics, measurement frameworks &  attention Planning
• Excellent collaboration skills to work within AOR team and across WPP Media

Life at WPP Media & Benefits 

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.   

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.