Senior Vertical Manager, Digital Content, Media & Communications

Posted 15 Hours Ago
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New York, NY, USA
Hybrid
186K-275K Annually
Senior level
Fintech • Payments • Financial Services
Meet the financial technology platform helping the world’s leading businesses achieve their ambitions faster.
The Role
Owns the long-term strategy, health, and commercial performance of Adyen’s Digital Content, Media & Communications vertical. Drives global go-to-market strategy, customer segmentation, revenue growth, and market expansion. Acts as the vertical subject matter expert, analyzes customer behavior, informs product prioritization, pricing, packaging, and commercial enablement, and monitors industry trends, technology, and regulatory developments. Partners with commercial, product, and senior stakeholders and represents Adyen publicly.
Summary Generated by Built In

This is Adyen

Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft - making us the financial technology platform of choice. At Adyen, everything we do is engineered for ambition. 

For our teams, we create an environment with opportunities for our people to succeed, backed by the culture and support to ensure they are enabled to truly own their careers. We are motivated individuals who tackle unique technical challenges at scale and solve them as a team. Together, we deliver innovative and ethical solutions that help businesses achieve their ambitions faster.

About the Vertical

The Digital Content, Media & Communications vertical is one of the fastest growing and most dynamic parts of Adyen’s business where we have seen success with businesses like Spotify, Meta and Microsoft in the Enterprise space and also with global leaders in subscription & the AI-native ecosystem. The key to our success is partnering closely with our customers to identify their unique needs on payments, financial products & billing, support their global scale, and drive success for the Digital Content, Media & Communications vertical. We define this vertical as any business operating in the Streaming, Software & AI, Gaming, Social Media/ Ads, News & Publishing or Telecommunications space.

About the Role 

In partnership with the Head of Digital Content, Media & Communications Vertical (to which this role reports to), this role is responsible for Adyen’s long-term strategy and overall performance for the Digital Content Vertical. They will ensure the health and growth of the portfolio by identifying where, with whom and how to win.

The role is a part of the broader Commercial Strategy & GTM team at Adyen. Our team mission is to position Adyen as the global fintech leader and to grow our commercial success within and across our key verticals. 

This role will contribute to driving the commercial strategy and revenue growth initiatives for net new business acquisition as well as growth of existing customers within the vertical. 

The ideal candidate will have a strong background working in the vertical or managing a payments / financial services portfolio in the vertical. They should also have exceptional strategic thinking abilities, acute analytical depth and a proven track record of driving commercial success. 

What you’ll do

  • Key driver of the health and performance of the Digital Content, Media & Communications vertical; you will support the general management of the vertical.
  • Define and drive key elements of the global commercial strategy for the vertical. All strategies and initiatives should support the definition of where, with whom, what, when and how to sell to merchants. Your strategies will account for market nuances to ensure commercial teams can execute flawlessly.
  • Be an SME for the vertical. You can speak intelligently about the space with the most strategic customers and you can champion the right initiatives internally.
  • Analyze vertical specific customer behavior to identify opportunities for product and service innovation and differentiation.
  • As the voice of customer for the vertical, work closely with our Product teams to champion the vertical by:
    • Providing vertical trends, opportunities and customer pain points to inform needs as input to product prioritization
    • Inform product pricing strategies and packaging strategies to maximize profitability and market share within the vertical 
    • Providing the vertical nuance to global commercial enablement 
  • Develop and maintain customer segmentation to identify and pursue opportunities for revenue growth and market expansion.
  • Inform vertical and broader Adyen strategies with the latest industry trends, emerging technologies, and regulatory changes that may impact the vertical, and proactively identify strategic opportunities or risks.

Who you are

  • 7+ years of experience in Digital Content or related industries
  • You are passionate about the Digital Content space and the success of our customers in this vertical. You are customer-centric at your core
  • Have a strong ability to develop winning strategies in the vertical and can navigate / tackle current blockers
  • Experience and passion for GTM strategy & execution
  • Can package various customer feedback into tangible, data-driven business cases that will drive influence
  • Strong communicator, comfortable presenting to senior stakeholders and representing the company publicly at industry events.
  • Ability to navigate ambiguity and thrive in a fast-paced environment
  • Available to travel up to 25% of the time, including internationally

Other details: 

  • This role is based out of our New York City office. We are an office-first company and value in-person collaboration; we do not offer remote-only roles
  • Ability to travel domestically and internationally 

The base salary range for this role is $186,000- 275,000. To learn more about our compensation philosophy, please click here.


What’s next?

Ensuring a smooth and enjoyable candidate experience is critical for us. We aim to get back to you regarding your application within 5 business days. Our interview process tends to take about 4 weeks to complete, but may fluctuate depending on the role. Learn more about our hiring process here. Don’t be afraid to let us know if you need more flexibility.

Adyen is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status.

All your information will be kept confidential according to EEO guidelines.

Skills Required

  • 7+ years of experience in digital content or related industries
  • Experience developing and executing go-to-market strategy
  • Strong strategic thinking and ability to develop winning vertical strategies
  • Ability to analyze customer behavior and create data-driven business cases
  • Strong communication and presentation skills, including representing the company at industry events
  • Customer-centric approach and passion for the digital content space
  • Ability to navigate ambiguity and work effectively in a fast-paced environment
  • Availability to travel domestically and internationally up to 25% of the time

What the Team is Saying

Bhumika
Blaine
Ayesha
Tulasi
Robbie
Suzanne
Katie
Zachary
Savannah
Sam
Adam
Lindsay
Maxine
Sandeep
Rose
Chris
Harsh
Maxine
Sudhee
Sam
Sandeep
Pragad
Katie
Adam
Edward
Zachary
Sudhee
Adra
Bhumika
Harsh
Christianne
Sarah
Pragad
Ayesha
Savannah
Robbie
Madeline
Gargi
Gargi
Blaine
Zachary
Madeline
Gargi
Bhumika
Harsh
Rose
Katie
Megan
Harsh
João
Rose
Suzanne
Leslie
Harsh
Savannah
Rose
Rose
Catherine Ye
Catherine Ye

Adyen Compensation & Benefits Highlights

  • Healthcare Strength Health coverage is considered comprehensive in key markets, with medical, dental, vision, and mental‑health benefits outlined and core healthcare listed among the global essentials. U.S. materials also reference FSAs/HSAs alongside strong day‑to‑day support.
  • Leave & Time Off Breadth Time off is framed as generous, with “unlimited PTO” and paid holidays/sick leave listed for U.S. hubs. Location pages emphasize flexibility while noting specifics can vary by country and office.
  • Flexible Benefits Adyen+ stands out as a monthly, flexible allowance that can be directed to childcare, language courses, wellness, or home‑office setups. This complements commuter benefits and daily in‑office lunch within a location‑specific package.

Adyen Insights

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The Company
HQ: Amsterdam
4,771 Employees
Year Founded: 2006

What We Do

Adyen (ADYEN:AMS) is the financial technology platform of choice for leading companies. By providing end-to-end payments capabilities, data-driven insights, and financial products in a single global solution, Adyen helps businesses achieve their ambitions faster. With offices around the world, Adyen works with the likes of Meta, Uber, H&M, eBay, and Microsoft.

Why Work With Us

At Adyen, everything we do is engineered for ambition. We started with payments, at a time when providers offered services based on a patchwork of systems built on outdated infrastructure. Ambition demanded more. So we set off to build a financial technology platform for the modern era, entirely in-house, from the ground up.

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Adyen Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

We believe that in-person collaboration is the best route to building genuine connection. We’re an office-first company that offers flexibility when needed. We trust our team to act with autonomy and make good choices.

Typical time on-site: Flexible
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