MVF help ambitious businesses grow by generating high volumes of new customers
The Role
Lead end-to-end qualitative UX research across B2B, B2C, and internal projects, including interviews, usability testing, concept testing, synthesis, and stakeholder recommendations. Partner with product, design, marketing, sales, engineering, and CRO teams to shape user-centered products and improve conversion. Maintain the Dovetail research repository, facilitate workshops, manage multiple projects, and support research operations, tooling, ethical practices, and GDPR-compliant data handling.
Summary Generated by Built In
About Us:
MVF is a media and marketing business that connects customers with the brands they're ready to buy. We work across the full funnel - building demand, capturing real intent, and helping our clients meet those people at exactly the right moment. It's a genuinely data-driven business, and research plays a central role in how we make decisions.
Job Overview:
We're looking for a Senior User Researcher to join us on a fixed-term contract covering maternity leave - someone who can own research end-to-end, from framing the right questions through to influencing decisions with confidence.
The role will primarily focus on the B2B side of the business, working closely with marketing, design, product, and sales to understand customer behaviours, needs, and motivations - conducting qualitative research that shapes the products and strategies we use to connect our clients with customers ready to buy.
Key Responsibilities:
Our Ideal MVFer:
Desirable:
Why Join?
MVF is a media and marketing business that connects customers with the brands they're ready to buy. We work across the full funnel - building demand, capturing real intent, and helping our clients meet those people at exactly the right moment. It's a genuinely data-driven business, and research plays a central role in how we make decisions.
Job Overview:
We're looking for a Senior User Researcher to join us on a fixed-term contract covering maternity leave - someone who can own research end-to-end, from framing the right questions through to influencing decisions with confidence.
The role will primarily focus on the B2B side of the business, working closely with marketing, design, product, and sales to understand customer behaviours, needs, and motivations - conducting qualitative research that shapes the products and strategies we use to connect our clients with customers ready to buy.
Key Responsibilities:
- Lead end-to-end research projects, from problem definition and scoping through to synthesis, recommendations, and stakeholder alignment, to answer B2B, B2C and internal research questions:
- Frame ambiguous or complex problems, identifying the most appropriate research approach and defining clear next steps.
- Plan and execute a range of qualitative research methods, including semi-structured interviews, usability testing, and concept testing, to uncover customer needs, behaviours, and motivations.
- Collaborate with the CRO (conversion rate optimisation) team to combine qualitative and quantitative insights, generating actionable opportunities. Contributes to quantitative methods such as survey design or A/B test input where needed.
- Analyze qualitative data to uncover patterns and generate actionable insights.
- Document research findings and present actionable recommendations to stakeholders, translating insights into recommendations that directly inform product and business decisions.
- Support product and design teams in applying research effectively, helping them access, interpret and act on insights.
- Maintain and contribute to our research repository in Dovetail, keeping insights accessible and reusable across teams.
- Prioritise and manage multiple concurrent research projects, balancing competing timelines without compromising quality. - Work with key stakeholders across the organisation - including design, marketing, product, sales, and engineering - acting as the voice of the customer and championing their needs, to help our prioritised workstreams deliver user-centred solutions that improve experience and conversion, and align to business goals.
- Design and facilitate UX workshops, allowing teams to take action on the insights delivered.
- Collaborate with the wider UX team to deliver effective and efficient work across the business.
- Support the development of research operations - processes, tooling and best practice - including adopting AI tools and features to optimise research and other workflows.
Our Ideal MVFer:
- Proven experience working as a Senior User Researcher in cross-functional teams delivering user-centred products.
- Demonstrable application of qualitative research methods including in-depth user interviews, usability testing, both unmoderated and moderated.
- Knowledge of quantitative research methods such as A/B testing, multivariate testing, and survey design.
- Comfortable using research platforms such as Userlytics and Dovetail.
- Strong analytical and problem-solving skills with a keen attention to detail.
- Ability to synthesise qualitative data to generate actionable insights.
- Familiarity with recruiting participants using a variety of methods, including online panels and engaging directly with real users.
- Excellent communication and presentation skills.
- Familiarity with user-centered design fundamentals.
- Able to quickly get up to speed in a new business context and deliver independently
- Sound understanding of ethical research and the application of GDPR to the storage and use of research data
Desirable:
- Bachelor's degree in Design, Psychology, Marketing, Human-Computer Interaction, Sociology, or a related field.
- Experience with marketing and lead generation or related industry.
- Familiarity with adopting AI features and tools to optimise research or other workflows.
Why Join?
- See the direct impact of your work - with regular quantitative testing in place, you'll get to see how your research has shaped our products and strategies for both our clients and customers.
- Genuine autonomy, owning your research from framing the problem through to influencing the outcome.
- A collaborative and supportive team, with flexible working - hybrid, with just two days a month in the office.
Skills Required
- Proven experience working as a Senior User Researcher in cross-functional teams delivering user-centered products
- Experience conducting qualitative research, including in-depth user interviews and moderated and unmoderated usability testing
- Knowledge of quantitative research methods, including A/B testing, multivariate testing, and survey design
- Experience using research platforms such as Userlytics and Dovetail
- Strong analytical and problem-solving skills with attention to detail
- Ability to synthesize qualitative data into actionable insights
- Experience recruiting participants through online panels and direct user engagement
- Excellent communication and presentation skills
- Familiarity with user-centered design fundamentals
- Ability to quickly learn a new business context and work independently
- Understanding of ethical research and GDPR application to research data storage and use
- Bachelor's degree in Design, Psychology, Marketing, Human-Computer Interaction, Sociology, or a related field
- Experience in marketing, lead generation, or a related industry
- Familiarity with AI tools and features for optimizing research workflows
MVF Compensation & Benefits Highlights
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Leave & Time Off Breadth — Time off is considered generous, with 25 days’ holiday plus bank holidays (increasing to 30), a Christmas closure, and additional options like charity days and short work-from-anywhere periods.
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Wellbeing & Lifestyle Benefits — Wellbeing support is emphasized through the Be Well program, EAP counselling, and wellness activities/clubs, alongside office perks like free breakfast and regular socials.
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Parental & Family Support — Family benefits are described as strong, including paid parental leave (e.g., six months maternity and one month paternity in some postings) and dedicated family support resources.
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The Company
What We Do
MVF powers growth for our clients by connecting them to potential customers. The digital marketing landscape is complex and constantly evolving. Businesses need experts who are tracking that evolution and finding new ways to innovate and win. This is where MVF comes in. We match readers, buyers, & business leaders with the brands & companies that make the products and services they need. We do this by building relationships with potential customers at each stage of the marketing funnel by offering insights, information, and tools to help them learn more about the things they’re interested in. We build profiles on our audiences, guide them through purchase decisions, and ultimately connect them to the right products/services when they are ready to buy. Our clients trust us as experts in lead generation, which frees up their time to do what they do best.
Why Work With Us
Competitive starting base and a lucrative uncapped commission structure. Great work-life balance, Monday – Friday, business hours (9am - 5pm) – it’s not a competition between who leaves the latest, just keep smashing your targets.
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MVF Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Typical time on-site:
3 days a week
