Senior UX Designer (D2C)

Reposted Yesterday
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2 Locations
In-Office
90K-140K Annually
Senior level
Fintech • Payments • Financial Services
The Role
The Senior UX Designer will drive UX strategy, collaborate with teams, create digital experiences, conduct user research, and leverage design tools to enhance user experience across platforms.
Summary Generated by Built In

You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.

Job Description:

Location: One York Street, Toronto (Downtown) - Hybrid work model - In-office presence 2 days per week.

Sun Life is looking for a Senior UX Designer (D2C) to join our Experience Design (XD) team. You will take ownership in driving UX strategy, leveraging strong perspectives on design excellence to influence project direction and champion human-centered design practices across the organization.

You will collaborate with product owners, engineers, other experience design professionals, as well as key partners across our business to deliver meaningful data-driven design solutions that enhance our D2C digital product offerings.

What will you do?

  • Take ownership to influence project strategy and be an evangelist for UX practices across the company.
  • Lead the production of design specs and other documentation as needed within all project timelines.
  • Create best-in class digital experiences based on client, business and technical inputs creating desirable and consistent journeys for users across multiple platforms, devices and channels.
  • Develop new concepts, storyboards, screen flows, detailed designs and interactive prototypes to clearly articulate solutions.
  • Lead the analysis and integration of user data and research findings to inform and validate design decisions.
  • Conduct market scans to identify trends and best practices in digital product design.
  • Conduct concept and usability testing to iteratively validate and improve design solutions and ensure usability standards are met.
  • Track user experience metrics and analytics, including reporting on the success of UX improvements.
  • Leverage AI tools and emerging technologies to enhance design processes, improve efficiency, and drive innovation.
  • Actively collaborate as part of a cross-functional agile team to ensure designs are feasible and implemented accurately.

What do you need to succeed?

  • 5+ years of experience in user-centered digital design and user experience.
  • Strong digital commerce experience working in a client acquisition based funnel (D2C)
  • University degree or certification in User Experience, or equivalent work experience.
  • UX portfolio demonstrating impactful customer experiences, including experience developing digital products from initial concept through to implementation.
  • Strong UI / visual design acumen with the ability to create visually appealing and intuitive interfaces.
  • Demonstrated experience with user research methods such as A/B concept and usability testing, and ability to interpret and synthesize findings.
  • Proficiency with current design and collaboration tools such as Figma, Jira, etc.
  • Knowledge of accessibility standards (e.g., AODA, WCAG) and inclusive design practices.
  • Experience delivering design in agile, cross-functional environments.

Preferred Skills:

  • Ability to work efficiently and adapt quickly in a fast-paced environment.
  • Strong verbal and written communication skills with the ability to articulate the value of design choices to key stakeholders.
  • Strong presentation skills, with an ability to advocate for user needs based on qualitative feedback and quantitative data.
  • Deep knowledge of design systems that consistently scale across platforms.
  • Demonstrated ability to stay current with emerging design trends, technologies, and AI-driven design tools, with experience applying these innovations to enhance user experiences.
  • Strong sense of ownership and proactively advocates for end users.

Please note: Candidates are expected to bring a portfolio of their past work to highlight their UX accomplishments and experience.

What’s in it for you:

  • We’re honoured to be recognized as a 2024 Best Workplaces in Ontario by Great Place to Work® Canada.
  • We are thrilled to be recognized by Excellence Canada with their top-level certification, the Canada Order of Excellence for Mental Health at Work®,  for prioritizing employee well-being, fostering a positive work culture, and achieving excellence in mental health.
  • Wellness programs that support the three pillars of your health – mental, physical, and financial
  • The opportunity to move along a variety of career paths with amazing networking potential.
  • As a hybrid organization, you and your leader use business and Client needs to choose where you work, at home or in the office

The Base Pay range is for the primary location for which the job is posted. It may vary depending on the work location of the successful candidate or other factors. In addition to Base Pay, eligible Sun Life employees participate in various incentive plans, payment under which is discretionary and subject to individual and company performance. Certain sales focused roles have sales incentive plans based on individual or group sales results.  

Diversity and inclusion have always been at the core of our values at Sun Life. A diverse workforce with wide perspectives and creative ideas benefits our Clients, the communities where we operate and all of us as colleagues. We welcome applications from qualified individuals from all backgrounds.

Persons with disabilities who need accommodation in the application process, or those needing job postings in an alternative format, may e-mail a request to [email protected].

We are proud to be a hybrid organization that offers our employees the choice and flexibility to work from both the office and virtually based on the needs of the business, our Clients and you! Several work options are available and can be discussed throughout the selection process depending on the role requirements and individual needs.

We may use artificial intelligence to support candidate sourcing, screening, interview scheduling.

We thank all applicants for showing an interest in this position. Only those selected for an interview will be contacted.

Salary Range:

90,000/90 000 - 140,000/140 000

Job Category:

Client / User Experience Design

Posting End Date:

20/04/2026

Top Skills

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Figma
JIRA
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The Company
Toronto, Ontario
499 Employees

What We Do

A UK company, Sun Life Financial of Canada is focused on building excellent customer service by offering the highest levels of customer care. We have been serving customers in the UK for over 100 years

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