Senior UX Content Designer, Top of Funnel

Posted Yesterday
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55403-2542, Minneapolis, MN, USA
In-Office
88K-158K Annually
Senior level
eCommerce • Other • Retail
The Role
Senior UX Content Designer responsible for creating content strategies and copy for guest-facing product experiences (homepage, browse, category, recommendations). Collaborate with designers, PMs, researchers, engineers to build content systems, run basic UX research, use data and insights to inform copy, and advocate for clear, consistent, accessible guest communication across the funnel.
Summary Generated by Built In
The pay range is $88,000.00 - $158,000.00

Pay is based on several factors which vary based on position. These include labor markets and in some instances may include education, work experience and certifications. In addition to your pay, Target cares about and invests in you as a team member, so that you can take care of yourself and your family. Target offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves. Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation. Find competitive benefits from financial and education to well-being and beyond at https://corporate.target.com/careers/benefits.

About Target: 

Working at Target means helping all families discover the joy of everyday life. We bring that vision to life through our values and culture. Learn more about Target here.

Target’s Global UX team is a group of design, content, research, and accessibility practitioners and experts, with a passion for improving and innovating our digital experiences for Target’s guests, team members, and partners. Here, we pride ourselves on designing tangible, inspiring, and impactful solutions that serve all aspects of our business – and being a part of the team means you will play a critical role for Target’s digital experience by increasing ease, simplicity, value, and delight for every touchpoint.  

About the role:  

As a Senior Content Designer within our Guest Experience UX Team, you’ll be at the forefront of Target’s evolving digital landscape, shaping it for our guests and contributing to business growth. In this role, you will work closely on Target’s flagship experiences that help inspire, educate, and inform guests across the shopping journey — from home page and browse, to category pages, personalized recommendations and shop destinations across surfaces.

You’ll be embedded with product designers, product managers, business partners, researchers, and developers to deliver best-in-class content at scale, informing not just UI, but prototypes, design and content systems. You’ll also have the support of the content design team to compare notes on systems building, messaging, language patterns, and how content comes to life across different surfaces and areas in the funnel. You’ll be empowered to not only create clear and engaging content for existing experiences, but to envision entirely new experiences and proactively seek out ways that content can bring joy and ease into the lives of our guests.

As a member of the team, you will contribute to advancing the broader practice of UX at Target through influence, impact, and craft, while also educating cross-functional teams when needed.  

Responsibilities:

  • Develop, write, and strategize content recommendations and systems for guest-facing experiences, synthesizing Target’s tone and voice, guest needs, business requirements, and UX principles into one cohesive journey.  
  • Track the end-to-end communication journey from discovery to decision and proactively reach out to partners to ensure consistency and cohesion.  
  • Collaborate closely with designers, product owners, researchers, accessibility consultants, data analysts, software engineers, and content design peers.  
  • Advocate for guest communication needs and priorities, helping guests discover relevant products, build confidence and consideration, move from inspiration to exploration, and reduce decision friction
  • Conduct basic user experience research with the guidance of the UX research team, collaborating with researchers to identify larger research needs and gaps in understanding our guest behaviors and desires.  
  • Learn from business data and guest insights to help inform your content.  
  • Participate in critiques, workshops, and skill-development opportunities.  
  • Be part of a rapidly growing culture and team committed to fostering belonging, accessibility, and authenticity for all Target guests.
  • Contribute to a culture of human-centered practice within UX, product, and engineering teams
  • Navigate complexity and ambiguity delivering impact for guests and the business 

About you:  

  • 4+ years of content design and/or UX writing experience.
  • A portfolio that showcases your passion for language and commitment to UX principles.  
  • Ability to present and defend the strategy and choices behind your work.    
  • Excellent problem-solving skills and ability to work in ambiguous environments.    
  • Ability to hear feedback, defend your decisions when necessary but also adjust your approach to the language or problem when necessary.  
  • Interest in learning more about the intersection of language and design in user experience.
  • You value outcomes and strive toward design that is welcoming, inspiring, and clear
  • You understand how design connects to, serves, and improves business outcomes
  • Proficiency in product design and prototyping tools (i.e., Figma)
  • Exhibit a growth mindset 

This position will operate as a Hybrid/Flex for Your Day work arrangement based on Target’s needs. A Hybrid/Flex for Your Day work arrangement means the team member’s core role will need to be performed both onsite at the Target HQ MN location the role is assigned to and virtually, depending upon what your role, team and tasks require for that day. Work duties cannot be performed outside of the country of the primary work location, unless otherwise prescribed by Target. Click here if you are curious to learn more about Minnesota.

Benefits Eligibility

Please paste this url into your preferred browser to learn about benefits eligibility for this role: https://tgt.biz/BenefitsForYou_D

Americans with Disabilities Act (ADA)

In compliance with state and federal laws, Target will make reasonable accommodations for applicants with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, please reach out to [email protected]. Non-accommodation-related requests, such as application follow-ups or technical issues, will not be addressed through this channel.  

Application deadline is : 08/16/2026

Skills Required

  • 4+ years of content design and/or UX writing experience
  • A portfolio demonstrating language craft and UX principles
  • Proficiency in product design and prototyping tools (e.g., Figma)
  • Ability to present and defend content strategy and design choices
  • Experience collaborating with designers, product managers, researchers, accessibility consultants, and engineers
  • Conduct basic user experience research with guidance from UX researchers
  • Excellent problem-solving skills and ability to work in ambiguous environments
  • Ability to accept feedback, defend decisions when needed, and adjust approach
  • Interest in the intersection of language and design and a growth mindset

Target Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Target and has not been reviewed or approved by Target.

  • Healthcare Strength Health benefits are accessible to hourly team members at relatively low hour thresholds and include no‑cost, 24/7 virtual medical care and expanded mental‑health support. This breadth is positioned as a relative strength compared to typical retail offerings.
  • Retirement Support Retirement programs include a dollar‑for‑dollar 401(k) match with immediate vesting and options like Roth 401(k) and stock purchase. These features strengthen long‑term savings for a wide range of roles.
  • Parental & Family Support Family support includes paid family leave, backup care, and reimbursements for adoption and surrogacy. These resources complement paid time off and holidays for eligible team members.

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The Company
HQ: Minneapolis, MN
172,344 Employees

What We Do

Target is an American retailing company providing access to a wide selection of products such as furniture, electronics, toys, and more. Target is one of the world’s most recognized brands and one of America’s leading retailers. We make Target our guests’ preferred shopping destination by offering outstanding value, inspiration, innovation and an exceptional guest experience that no other retailer can deliver. Target is committed to responsible corporate citizenship, ethical business practices, environmental stewardship and generous community support. Since 1946, we have given 5 percent of our profits back to our communities. Our goal is to work as one team to fulfill our unique brand promise to our guests, wherever and whenever they choose to shop.

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