Senior User Researcher

Posted Yesterday
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London, Greater London, England, GBR
Hybrid
Senior level
Fintech
AI platform for global indirect tax.
The Role
Build and lead Fonoa's user research practice: plan and run qualitative and quantitative studies, recruit and manage customer panels, translate insights into product recommendations, influence strategy, and measure research impact across Product, Design, Engineering, and business teams.
Summary Generated by Built In

At Fonoa, we are transforming how digital-first companies stay tax compliant. We provide simple and modular API solutions that easily integrate into any existing workflow. Through our technology-first approach, we reduce manual processes, increase compliance and reduce the cost of operations when transacting and scaling internationally.

We are solving one of the largest yet unsolved problems in global e-commerce. Our tax automation software enables companies such as Uber, Zoom & Booking.com to expand their international offerings more quickly and remain tax-compliant.

The Role

We're looking for our first Senior User Researcher to build the research function at Fonoa from the ground up. You'll establish the connection between our customers and our teams, helping product and business make better decisions with confidence.

You'll own the entire research practice, from building a scalable customer research program to uncovering the insights that shape our AI-native Tax Operating System. You'll turn research into compelling stories that influence strategy, validate product direction, and demonstrate measurable impact on customer experience and business outcomes.

This is a hands-on Senior IC role reporting to the Head of Design. You'll work alongside a high-caliber team of designers, product managers, engineers, and tax managers, with the opportunity to build a lasting research culture and define how customer insights shape everything we build.

What you'll do

  • Build Fonoa's research function. Establish the processes, tools, and culture that make customer research a trusted part of how we build products.

  • Become the voice of the customer. Build and maintain a scalable customer research panel that enables fast, continuous access to customer insights.

  • Guide product direction. Partner with Product, Design, Engineering, and business teams to validate opportunities, reduce uncertainty, and increase confidence in product decisions.

  • Run research end to end. Plan and conduct qualitative and quantitative research across the product lifecycle, from early discovery to post-launch validation.

  • Turn insights into action. Translate research into clear recommendations that shape product strategy, customer experience, and business priorities.

  • Tell compelling stories. Communicate not only what you learned, but why the research happened, what decisions it influenced, and the measurable impact it created.

What we're looking for

  • Strategic product researcher. You know how to influence product strategy, not just answer research questions.

  • Research operations experience. You've built or significantly improved participant recruitment, research repositories, and repeatable research practices.

  • Excellent storyteller. You connect research to decisions, customer outcomes, and business impact through clear, compelling narratives.

  • Strong product intuition. You understand how products are built and know which questions matter most at each stage of the product lifecycle.

  • Evidence-driven mindset. You're comfortable helping teams make decisions with imperfect information and understand that research is about reducing uncertainty, not eliminating it.

  • Collaborative partner. You build trusted relationships across Product, Design, Engineering, Sales, and Customer Success to ensure customer insights reach the right people.

  • Impact-oriented portfolio. Your work demonstrates how research influenced product direction, improved customer experience, or delivered measurable business results.

As part of the recruitment process at Fonoa, we process your personal data in accordance with our Privacy Notice for Job Applicants. This notice explains how and why your data is collected and used, and how you can contact us if you have any concerns.

Skills Required

  • Experience building or significantly improving research operations (participant recruitment, repositories, repeatable practices)
  • Proven track record influencing product strategy with research
  • Experience running end-to-end qualitative and quantitative research
  • Ability to build and maintain a scalable customer research panel
  • Excellent storytelling and communication linking insights to business impact
  • Strong product intuition and ability to work across product lifecycle
  • Collaborative experience partnering with Product, Design, Engineering, Sales, and Customer Success
  • Portfolio demonstrating research impact on product direction or business outcomes

Fonoa Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Fonoa and has not been reviewed or approved by Fonoa.

  • Equity Value & Accessibility Equity is included as a core element of pay, framed as a “stake in the company,” signaling meaningful ownership access for employees. This positions total compensation beyond cash alone.
  • Leave & Time Off Breadth Generous paid time off is explicitly offered as part of the package, emphasizing the ability to rest and recharge. This contributes to a more balanced total rewards mix.
  • Wellbeing & Lifestyle Benefits Home‑office allowance, regular team connection activities, and company offsites are highlighted as ongoing lifestyle and community perks. These elements support remote work effectiveness and team cohesion.

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The Company
London, England
250 Employees
Year Founded: 2019

What We Do

Fonoa is a global tax automation and compliance solution provider that helps companies streamline the entire transactional chain. We empower digital businesses to easily handle tax compliance with solutions like tax calculations, invoicing, tax ID validations and more – all from one platform. With Fonoa, your company can: - Instantly validate tax ID numbers from 95+ countries - Report transactions in accordance with local tax law, including DAC7 - Apply the correct indirect and withholding tax treatment to each transaction - Issue custom-branded tax invoices in locally compliant languages and formats - Automatically populate tax returns ready for filing - Maintain compliance at scale See why companies like Zoom, Uber, Booking, and Remote.com trust Fonoa to automate and manage their global tax obligations.

Why Work With Us

Fonoa is redefining tax compliance infrastructure for the AI era - API-first, end-to-end, and built from the ground up while competitors patch legacy systems. With customers like Uber, NVIDIA, and Meta, product-market fit is proven. At Series C with 250 people and a growing US team, it's early enough to shape something, late enough to matter.

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