Senior User Experience Designer (Hybrid)

Posted Yesterday
Be an Early Applicant
2 Locations
Hybrid
99K-167K Annually
Senior level
Insurance
The Role
Leads user-centered design for complex web, mobile, CRM, and contact center experiences. Responsibilities include user research, information architecture, interaction design, brainstorming, prototyping, wireframing, user flows, visual design, usability evaluation, accessibility, design systems, and stakeholder communication. The role collaborates with cross-functional Agile teams, guides design deliverables, reviews quality issues, and ensures solutions meet user, business, and brand requirements.
Summary Generated by Built In
This position leads team members to analyze various sources of information and apply user-centered design principles to bring to life engaging and highly usable experiences. This role is responsible for collaborating with others to design and communicate an end solution that is on brand, visually impactful and meets both user and business needs.
In this hybrid, you will be expected to work a minimum of 10 days per month from one of the following office locations: Madison, WI; Boston, MA.
Internal candidates are encouraged to apply and should review the internal mobility guidelines in the hybrid policy reference guide for more information.
You will report to a Senior Manager, Digital and Technology Product.

Position Compensation Range:

$99,000.00 - $167,000.00

Pay Rate Type:

Salary

Compensation may vary based on the job level and your geographic work location. Relocation support is offered for eligible candidates.

Primary Accountabilities
•Acquire necessary information (analytics, qualitative feedback, etc.) from key partners and stakeholders to ensure designs are considerate of business impact and user impact.
•Leads sketching sessions and other brainstorming activities with team members to capture ideas and broad solution alternatives.
•Collaborate with others to define features, user stories and breakdown of tasks/work effort to deliver end solution incrementally.
•Instruct and lead creation of low and high-fidelity prototypes used to communicate interaction design expectations to others or for testing purposes.
•Maintain a thorough understanding of the brand identity standards to ensure recommendations are consistent with the corporate vision.
•Review and presents user experience deliverables such as user flows diagrams, wireframes and user interface specifications.
•Review quality assurance defects and recommends prioritization of resolution to team.
Specialized Knowledge & Skills Requirements
•Demonstrated experience planning, designing, and building complex web-sites and mobile experiences.
•Extensive knowledge and understanding of usability best practices, information architecture principles, interaction design concepts, user research methodologies and best-in-class design principles (Color theory, space, shape, alignment etc.) for web and mobile application concepts.
•Demonstrated experience communicating concepts and rationale through storyboards, mood boards, visual design mockups, wireframes, user flows, user journey maps, information architecture diagrams etc.
•Demonstrated experience using design-thinking to solve problems and applying usability principles to recommended solutions.
•Demonstrated experience selecting and providing recommendations around proper typography for the web.
•Demonstrated experience selecting, creating and guiding visual content for the web (photos, advertising banners, video, etc).
•Demonstrated experience creating interactive prototypes.
•Demonstrated experience analyzing diverse information sources in order to create a design solution and recommendations.
•Demonstrated experience organizing and managing work across multiple projects in a dynamic, fast-paced environment.
•Demonstrated experience working with cross-functional teams.
•Demonstrated experience creating style guides, usability standards documentation
•Solid knowledge of the latest design, accessibility, and development trends.


Additional Specialized Knowledge and Skills

•5-8+ years in Interaction Design, Information Architecture, prototyping in tools like Sigma, and work with Design Systems ( Example SLDS for Salesforce)

•Designing complex Enterprise or internal tools such as Customer Relationship Management (CRM) or Contact Center

•Experience with Salesforce Platform (Lightning, Record Pages, LWC)

•Working in Agile/ SAFe teams alongside Product Managers and Product Owners

•Insurance or financial services background is a plus

•NN/g UX Certification or Salesforce Certified Platform User (UX) Designer Certification are a plus.
Licenses
•Not Applicable.
Travel Requirements
•Up to 10%.
Physical Requirements
•Work that primarily involves sitting/standing.
Working Conditions
•Not Applicable.

Additional Information
  • To ensure a strong start, all employees participate in our New Employee Orientation during their first week.  This experience is held in person at our Madison, WI Headquarters or one of our AmFam core locations to help you connect with our mission, meet key team members and build relationships that support your growth.  At times, sessions may be delivered virtually based on scheduling and availability. 
  • Offer to selected candidate will be made contingent on the results of applicable background checks
  • Offer to selected candidate is contingent on signing a non-disclosure agreement for proprietary information, trade secrets, and inventions
  • Sponsorship will not be considered for this position unless specified in the posting

We provide benefits that support your physical, emotional, and financial wellbeing. You will have access to comprehensive medical, dental, vision and wellbeing benefits that enable you to take care of your health. We also offer a competitive 401(k) contribution, a pension plan, an annual incentive, 9 paid holidays and a paid time off program (23 days accrued annually for full-time employees). In addition, our student loan repayment program and paid-family leave are available to support our employees and their families. Interns and contingent workers are not eligible for American Family Insurance Group benefits.

We are an equal opportunity employer. It is our policy to comply with all applicable federal, state and local laws pertaining to non-discrimination, non-harassment and equal opportunity. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.

American Family Insurance is committed to the full inclusion of all qualified individuals. If a reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please email [email protected] to request a reasonable accommodation.

#LI-MN2

Skills Required

  • 5-8+ years of experience in interaction design, information architecture, and prototyping
  • Experience planning, designing, and building complex websites and mobile experiences
  • Extensive knowledge of usability best practices, information architecture, interaction design, user research, and visual design principles
  • Experience communicating concepts through storyboards, mood boards, visual mockups, wireframes, user flows, journey maps, and information architecture diagrams
  • Experience applying design thinking and usability principles to solve problems
  • Experience selecting typography and visual content for web experiences
  • Experience creating interactive prototypes
  • Experience analyzing diverse information sources to develop design solutions and recommendations
  • Experience managing work across multiple projects in a dynamic, fast-paced environment
  • Experience working with cross-functional teams
  • Experience creating style guides and usability standards documentation
  • Knowledge of current design, accessibility, and development trends
  • Experience with design systems, such as Salesforce Lightning Design System
  • Experience designing complex enterprise or internal tools, such as CRM or contact center systems
  • Experience with the Salesforce Platform, Lightning, Record Pages, and LWC
  • Experience working in Agile or SAFe teams with Product Managers and Product Owners
  • Insurance or financial services background
  • NN/g UX Certification
  • Salesforce Certified Platform User or UX Designer Certification

American Family Insurance Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about American Family Insurance and has not been reviewed or approved by American Family Insurance.

  • Pay Growth & Progression — Compensation has seen multiple increases, including a higher internal minimum hourly wage effective 2025 for many customer‑facing and claims roles. These moves indicate continued investment to raise the pay floor and improve total rewards competitiveness.
  • Retirement Support — The total package includes a 401(k) with company match alongside a company‑funded cash‑balance pension, strengthening long‑term financial security. This combination is positioned as a standout element within the overall benefits mix.
  • Parental & Family Support — Paid parental leave was expanded in 2025 for birthing parents and for all parents, including adoptive and foster. Caregiver leave adds further family support within the leave portfolio.

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The Company
HQ: Madison, WI
16,528 Employees
Year Founded: 1927

What We Do

For more than 85 years, American Family Insurance has built its reputation on sound principles. We strive to provide you industry-leading service, exceptional claims experience and products that build long-term relationships. This is accomplished by treating policyholders fairly in a helpful and caring way and making it easy and convenient to work with us. We know our customers like family. American Family Insurance thrives by conducting its business in accordance with the highest ethical standards and the law at all times. Integrity is part of our culture and always has been. The reputation we enjoy and trust-based relationships we have built with our customers are determined by the example set by management and the character and good judgment exercised at all levels of our organization. It’s a way of doing business that our customers have come to expect from us and a standard that we continue to live up to.

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