ACG_3355_JOB
Lead and execute user acquisition strategies for a portfolio of 3 to 5 mobile applications, managing substantial performance marketing budgets across platforms such as Meta, Google Ads, TikTok, Unity Ads, AppLovin, ironSource, DSPs, and similar channels.
Serve as the subject-matter expert for at least one major acquisition channel such as Meta, TikTok, Google UAC, or SDK-based ad networks, while actively running campaigns to achieve KPI, ROAS, and daily active user growth targets.
Design and implement user acquisition launch plans for new app titles, including pre-registration initiatives.
Develop creative concepts, testing frameworks, and performance-driven experimentation strategies.
Work closely with Product, Monetization, Creative, and Data teams to drive sustainable growth.
Conduct market research and competitive analysis to stay informed of industry trends and opportunities.
Responsibilities listed are representative and may evolve based on business needs.
Requirements
At least 3 years of hands-on experience in user acquisition within the mobile app industry.
Strong preference for experience working on Utility or AI-focused applications.
In-depth understanding of the mobile growth ecosystem, including MMPs, mediation platforms, analytics tools, SDK ad networks, and DSPs.
Self-motivated and data-driven, with the ability to communicate goals, insights, and performance reports, along with actionable recommendations to improve acquisition metrics.
Experience working with ad monetization and maintaining effective relationships with ad networks across both UA and monetization functions.
Excellent command of written and spoken English.
Contact: Thao Phan
Skills Required
- At least 3 years of hands-on experience in user acquisition within the mobile app industry
- Strong preference for experience working on Utility or AI-focused applications
- In-depth understanding of mobile growth ecosystem, including MMPs, mediation platforms, analytics tools, SDK ad networks, and DSPs
- Self-motivated and data-driven, with communication skills for reporting and actionable insights
- Experience working with ad monetization and relationships with ad networks across UA and monetization
- Excellent command of written and spoken English
What We Do
Aloha Consulting Group (ACG) is a consulting firm specializing in digital transformation, technology, marketing, investment, and financial services. Its mission is to make finding rewarding jobs easier and to be a leading firm in Southeast Asia by leveraging human elements and technology.
