Senior User Acquisition Manager

Posted Yesterday
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Tel Aviv, ISR
Hybrid
Senior level
Artificial Intelligence • Other • Payments • Software • Database • Analytics • Business Intelligence
The Role
Own paid acquisition strategy and performance across Meta, Google, TikTok, and emerging channels. Manage substantial budgets, CAC and ROAS targets, full-funnel campaigns, attribution, dashboards, tracking infrastructure, and conversion optimization. Test new channels and creative approaches while partnering with creative, product marketing, and sales to drive growth and communicate performance insights to leadership.
Summary Generated by Built In
Description

Workiz is the AI growth engine for home service businesses, an operating system that runs the day and drives the growth. AI answers every call and books the job. Dispatch fills the board and puts the right tech in front of the customer. Estimates, invoices, and payments handle themselves. And because marketing is built into the same system, the job history a business already owns brings back old customers, fills slow weeks, and recovers estimates that went cold. Operations and demand generation in one platform.

Trusted by over 120,000 pros across North America in HVAC, plumbing, garage door, and other trades.

We're proud to be ranked #5 on Dun's 100 list of 2025 of Israel's best companies to work for.

About the role:

We’re looking for a Senior Acquisition Manager to take full ownership of paid acquisition performance across every major channel. This is not a "run the campaigns and report the numbers" role — we want someone who thinks like a founder about their budget, questions the standard playbook, and finds growth where others aren’t looking. You’ll own the targets, the spend, the channel mix, and the story behind the numbers.

So, what will you be doing all day?

  • Full ownership of paid acquisition strategy and performance across Meta, Google, TikTok, and emerging channels — including AI-driven ad surfaces — managing a significant monthly budget end to end.
  • Setting and owning, CAC, and ROAS targets in partnership with sales, and being the single point of accountability for acquisition performance.
  • Building, testing, and scaling full-funnel campaigns, from top-of-funnel awareness through bottom-of-funnel conversion.
  • Reporting and attribution — building dashboards in Tableau and analytics tools that turn raw data into decisions, and keeping HubSpot data clean from click to closed revenue.
  • Owning tracking infrastructure (Google Tag Manager, pixels, conversion APIs) so measurement stays accurate as privacy and platform changes keep shifting the ground.
  • Constantly testing new channels, formats, and creative angles — bringing ideas that go beyond the standard growth playbook.
  • Partnering with creative, product marketing, and sales to keep acquisition strategy aligned with broader company growth goals.
Requirements

Ideally, we’re looking for

  • 5+ years of hands-on experience in acquisition marketing, managing large monthly budgets in a B2B or high-growth environment.
  • Proven, hands-on expertise across Meta, Google, TikTok, and newer advertising channels — you’ve actually built and optimized campaigns, not just briefed an agency.
  • Strong, comfortable-in-the-data analytical skills — you build the dashboard, you don’t just read the one someone hands you.
  • A genuine owner mentality: you treat the budget like it’s your own money, you don’t wait to be told what to test next, and you’re accountable for the number, not just the activity.
  • An outside-the-box thinker who challenges the standard playbook and isn’t afraid to bet on an unconventional channel or format.
  • A can-do, roll-up-your-sleeves attitude that thrives in a fast-paced B2B environment where priorities shift.
  • Sharp communication skills — able to turn performance data into a clear, honest story for leadership.
Why Join Workiz?

Hiring process with us

At Workiz, we aim to complete our hiring processes at lightning speed, keeping the time between when we receive your CV until you (hopefully) sign with us super short, communicative and transparent.

Why You'll Love Being a Workizer

  • We're located in the heart of Tel Aviv, just a short walk from Rothschild Boulevard.
  • Our workweek is flexible and hybrid
  • You'll actually love the product you work with and the people too :)
  • Excellent benefits
  • Team players. Rockstars without the ego. Fast learners that work hard and get S*** done.
  • There is no such thing as a bad idea
  • Diversity isn't just a buzzword - our team is 45% women and 55% men!
  • You can grow your career in any direction you choose
  • We know how to have fun! Join our ping pong tournaments and other spontaneous activities. Oh, and we throw some killer parties
  • We build our people up. Every team member is treated as a long-term investment and we recognize the value in always nurturing and training them so they can go above and beyond in their skills and job duties

Skills Required

  • 5+ years of hands-on acquisition marketing experience
  • Experience managing large monthly budgets in a B2B or high-growth environment
  • Hands-on campaign expertise across Meta, Google, TikTok, and newer advertising channels
  • Strong analytical skills and experience building performance dashboards
  • Experience with acquisition performance ownership, budget management, and target accountability
  • Ability to test unconventional channels, formats, and creative approaches
  • Ability to work effectively in a fast-paced B2B environment with shifting priorities
  • Strong communication skills for presenting performance data to leadership

Workiz Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Workiz and has not been reviewed or approved by Workiz.

  • Healthcare Strength — Health coverage for U.S. roles is described as robust, with options that can be fully employer-paid for medical, dental, and vision. Feedback suggests this anchors the overall package even when cash pay is moderate.
  • Retirement Support — A 401(k) match is highlighted as a core benefit. This provides predictable long-term support that strengthens total rewards.
  • Equity Value & Accessibility — Employee stock options are included in U.S. postings. Feedback suggests this adds upside potential to otherwise moderate base compensation.

Workiz Insights

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The Company
HQ: San Diego, CA
133 Employees
Year Founded: 2015

What We Do

Workiz is the the only field service management and communication platform for small-medium on-demand businesses in North America

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