Senior Traffic Manager

Reposted 16 Days Ago
Be an Early Applicant
Paris, Île-de-France, FRA
Hybrid
Senior level
Mobile • Social Media
Match Group is the global dating app leader creating meaningful connections for people around the world.
The Role
Lead high-impact user acquisition campaigns for Tinder across key European markets, build scalable multi-million euro UA strategies across display, social, search and affiliates, manage performance reporting and creative testing, partner with marketing platforms and networks, and manage a small team while driving growth, insights, and channel innovation.
Summary Generated by Built In
Know where you belong!
 
Match Group is a leading provider of dating products across the globe. Our portfolio includes Tinder, Hinge, Match, Meetic, PlentyOfFish, OkCupid, The League, HER, and others, each designed to spark meaningful connections for singles worldwide. Creating a sense of belonging doesn’t stop at our products - it’s the foundation of every team we hire.
 
When it comes to dating, the connection starts online, but the real magic happens once you meet in real life (IRL). We think the same is true for creating the best platforms, so we work together IRL in our office 3 days/week.

Our team is part of the global Paid Media & Growth team that operates globally. Paris team architects, develops, and expands growth across the EMEA markets, committed to helping every single person discover a connection that aligns with their unique lifestyle and journey. Additionally, we fuel global growth for diverse Match Group brands - including Meetic/ Match, Ourtime, Tinder, Hinge, OkCupid, The League, Plenty Of Fish, and Salams - broadening our reach and impact around the world.

In this role of Senior Traffic Manager, you will lead and execute high-impact user acquisition campaigns for Tinder across main European markets, driving scale, revenue growth, and brand resonance.

How you’ll make an impact:

    • Own and drive user acquisition: build scalable (multi-million €€€), performance-focused UA strategies that are optimized across platforms (display, social media, search, affiliation) & audiences to drive sustainable revenue growth.

    • Performance reporting & insights: deliver timely, actionable reporting and insights on performance on a regular basis.

    • Develop creative test strategies: collaborate with the design team, provide strategic context and insight for creative idea generation; share campaign results for creative optimisation.

    • Champion channel innovation: manage relationships with online marketing partners, run test campaigns for additional scale, stay ahead of digital trends and channel innovations.

We could be a match if:

    • You bring 6+ years of digital marketing experience & user acquisition across major platforms.

    • You have solid app experience, including hands-on expertise with Mobile Measurement Partners (MMPs such as Adjust, AppsFlyer) and a strong command of mobile-specific campaign tracking and attribution.

    • You have hands-on experience with key campaign tools, from creative testing and tracking software to TikTok Ads Manager, Google Ads, Meta Business Manager, Snapchat, and affiliate networks.

    • You have a full funnel/ marketing lifecycle experience.

    • You’re genuinely passionate about media and media planning, with a deep curiosity for what drives performance.

    • You’re analytically sharp - confident with numbers, proficient in Excel and Slides, and capable of translating data into actionable insights and clear next steps.

    • You’re autonomous, reliable, and transparent in your communication - and flexible enough to adapt as business needs evolve.

    • You speak fluent English and thrive in an international, fast-paced environment.

What’s the team like?

    • You’ll report directly to the Senior Media Director (Paris lead) and join a dynamic, growth-minded team that’s passionate about learning, evolving, and pushing boundaries every day.

    • There will be 2 direct reports: Online Manager & Online Executive to manage & grow in their career

    • We operate in a truly international environment, collaborating closely with our colleagues (Paid Media & Growth team) in the U.S. (implying meetings with different time zones) and Tinder team in London. 

    • This role includes monthly trips to London to collaborate in person with the Tinder EMEA team.

    • We value innovation, data-driven thinking, and operational excellence - and we’re looking for someone who’s eager to excel.

Interview Process:

    • A first 30-45 min Zoom conversation with the recruiter

    • A 60 min onsite or virtual  meeting with Nonna, the hiring manager (Sr. Director Media & Measurement Europe)

    • An onsite live case study with Nonna and one Team Lead (Florent or Yanjun)

    • A 30 min Zoom interview with Stephanie Wang (Head of Media & Growth)

    • A 30 min Zoom interview with Henry Penny (Director, Paid Media)

    • A final 30 min Zoom interview with Céline (HR Business Partner)

Why Match Group?
  • Work on products that impact millions, collaborating with global and diverse teams, shaping relationships and connections worldwide.
  • Access premium healthcare, mental health support, and emergency leaves.
  • Benefit from a healthy work-life balance in a flexible and welcoming environment.
  • Enjoy a modern office, close to transport and amenities.
  • Access lunch vouchers and a discounted ClassPass subscription.
  • Grow through e-learning, conferences, knowledge-sharing sessions, continuous learning programs, and global career opportunities 
  • Join regular social events like breakfasts, lunches, and apéros.
  • Use our products for free.
 
 

Match Group is an equal opportunity employer and we value the rich dynamics that diversity brings to our group.

If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please let your Talent Acquisition partner know.


Skills Required

  • 6+ years of digital marketing experience and user acquisition across major platforms
  • Hands-on app experience with Mobile Measurement Partners (e.g., Adjust, AppsFlyer) and mobile attribution/tracking
  • Hands-on experience with TikTok Ads Manager, Google Ads, Meta Business Manager, Snapchat Ads and affiliate networks
  • Experience with creative testing, tracking software and translating creative insights into optimizations
  • Proficiency with Excel and presentation tools (Slides); strong analytical and data-translation skills
  • Fluent English and ability to work in an international, fast-paced environment
  • Ability to work in-office (3 days/week) and travel monthly to London
  • Full-funnel/marketing lifecycle experience
  • Autonomous, reliable, transparent communicator with flexibility to adapt to business needs

Match Group Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Match Group and has not been reviewed or approved by Match Group.

  • Retirement Support Employer matching on retirement savings and access to an employee stock purchase program are highlighted as standout elements. Feedback suggests this creates strong long-term financial support as part of total rewards.
  • Parental & Family Support Fully paid parental leave, fertility and family-forming support, and childcare resources are emphasized across materials. Feedback suggests these benefits meaningfully support different family needs.
  • Leave & Time Off Breadth Generous PTO, numerous paid holidays, wellness and volunteer time, and other special leave options are consistently described. Feedback suggests the breadth of time-off options helps sustain work-life balance.

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The Company
HQ: Dallas, TX
1,400 Employees
Year Founded: 1995

What We Do

Match Group is home to some of the world’s most popular dating and social discovery apps, including Tinder, Hinge, Match, and more. Match Group’s mission is to spark meaningful connections for every single person worldwide. Our diverse portfolio of apps enables connections across a diverse range of ages, genders, backgrounds, and dating goals. Our services are available in over 40 languages to users all over the world.

Why Work With Us

Match Group is united by a mission to help people find meaningful connections and fight loneliness. We’re not just building products. We’re creating friendships, marriages, and families around the world. Our culture is fueled by purpose, creativity, and a passion for what we can build together.

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