Senior Paid Media Manager

Posted 2 Days Ago
Be an Early Applicant
2 Locations
In-Office
Senior level
Software
We empower dealmakers around the world with the tools they need to succeed across the entire M&A journey.
The Role
Own Sherpany’s paid media strategy across Google and LinkedIn, managing campaigns, budgets, bidding, targeting, retargeting, experimentation, and optimization. The role focuses on generating qualified demand, pipeline contribution, CPL, and ROAS. Responsibilities include analyzing performance, expanding into new channels such as YouTube and Meta, developing audience and messaging strategies, and collaborating with Content, Design, and Marketing teams.
Summary Generated by Built In

Datasite and its associated businesses are the global center for facilitating economic value creation for companies across the globe. From data rooms to AI deal sourcing

and more. Here you’ll find the finest technological pioneers: Datasite, Blueflame AI, Grata, and Sherpany. They all, collectively, define the future for business growth.

 

Apply for one position or as many as you like. Talent doesn’t always just go in one direction or fit in a single box. We’re happy to see whatever your superpower is and find the best place for it to flourish.

 

Get started now, we look forward to meeting you.

Job Description:

We’re looking for a Senior Paid Media Manager to take ownership of Sherpany’s paid media strategy and turn investment into measurable growth.

This is a hands-on role for someone who loves the combination of performance marketing, experimentation and commercial results. You’ll own our paid activity across Google and LinkedIn, continuously testing and optimizing what works, while identifying opportunities to expand into channels such as YouTube and Meta.

You won’t just be driving clicks. You’ll be focused on what happens further down the funnel - generating high-quality demand, contributing to pipeline and maximizing return on our investment.

What you’ll do
  • Own our paid media strategy: Plan, build and optimize campaigns across Google Search, LinkedIn, Display and retargeting, with the opportunity to introduce and test new channels.
  • Drive paid search performance: Manage Google Search end-to-end, from keyword and bidding strategy to ad copy, landing page alignment, budget allocation and ongoing optimization.
  • Scale paid social: Lead our LinkedIn advertising, including Sponsored Content, Lead Gen Forms and other formats. Develop audience strategies and continuously test messaging, creative and targeting.
  • Build effective retargeting journeys: Create thoughtful multi-channel retargeting strategies, managing audience sequencing, frequency and conversion.
  • Experiment and innovate: Identify opportunities to improve our existing channel mix and build the business case for new platforms, formats and approaches.
  • Turn data into action: Monitor performance closely, spot trends and opportunities, and translate insights into clear actions.
  • Own commercial performance: Manage budgets with discipline and continuously optimize toward CPL, pipeline contribution and ROAS.
  • Collaborate across the team: Partner closely with Content, Design and the wider Marketing team to develop campaigns and creative that resonate with our audiences.
What you bring
  • Strong hands-on experience managing Google Ads and LinkedIn Ads, including meaningful paid media budgets.
  • A track record of improving performance and delivering measurable commercial results, ideally within B2B SaaS, technology or another considered-purchase environment.
  • Strong knowledge of campaign structure, bidding strategies, audience development, conversion tracking and retargeting.
  • A genuinely data-driven mindset - you enjoy watching performance develop, digging into the numbers, spotting patterns and figuring out what to optimize next.
  • A commercial approach to performance marketing: you care about pipeline and return on investment, not just impressions and clicks.
  • Strong budget management skills and confidence making decisions about where to increase, reduce or reallocate spend.
  • An experimental mindset and curiosity about new channels, formats and approaches.
  • Experience with YouTube or Meta Ads is a plus, but curiosity and the willingness to build expertise in new channels is equally important.
  • Strong communication and collaboration skills, with the ability to turn performance data into clear recommendations for colleagues and stakeholders.

Our company is committed to fostering a diverse and inclusive workforce where all individuals are respected and valued. We are an equal opportunity employer and make all employment decisions without regard to race, color, religion, sex, gender identity, sexual orientation, age, national origin, disability, protected veteran status, or any other protected characteristic. We encourage applications from candidates of all backgrounds and are dedicated to building teams that reflect the diversity of our communities.

Skills Required

  • Strong hands-on experience managing Google Ads and LinkedIn Ads with meaningful paid media budgets
  • Track record of improving paid media performance and delivering measurable commercial results
  • Experience ideally within B2B SaaS, technology, or another considered-purchase environment
  • Strong knowledge of campaign structure, bidding strategies, audience development, conversion tracking, and retargeting
  • Data-driven mindset with the ability to analyze performance, identify trends, and determine optimization actions
  • Commercial performance focus on pipeline contribution and return on investment
  • Strong budget management skills and confidence reallocating advertising spend
  • Experimental mindset and curiosity about new channels, formats, and approaches
  • Experience with YouTube or Meta Ads
  • Strong communication and collaboration skills, including translating performance data into recommendations

DataSite Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about DataSite and has not been reviewed or approved by DataSite.

  • Healthcare Strength — Health coverage is described as comprehensive, including medical, dental, vision, mental‑health resources, and an employee assistance program. Feedback suggests these offerings align with mainstream expectations for mid‑size SaaS employers.
  • Retirement Support — A 401(k) with employer match is consistently referenced, with some mentions of immediate vesting. Feedback suggests the retirement program is competitive relative to common market practices.
  • Leave & Time Off Breadth — Paid time off is characterized as meaningful, including paid holidays, sick time, and generous PTO ranges, with certain business units citing unlimited PTO and notable parental leave. Feedback suggests time off is a valued and frequently cited strength.

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The Company
HQ: Minneapolis, MN
821 Employees
Year Founded: 1968

What We Do

Datasite the maker of Datasite Diligence virtual data room platform, helping dealmakers around the world close more deals faster.

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