Job Description Summary
Sandoz is going through an exciting and transformative period as a global leader and pioneering provider of sustainable Biosimilar and Generic medicines. By creating a new and ambitious path, it will provide a unique opportunity for us all, both professionally and personally. Join us, the future is ours to shape!
The mission of the role - Ensure Sandoz Poland has best in class Trade Marketing Strategy Development for Sandoz Rx&OTC products.
Job Description
Major accountabilities:
- Trade Marketing Strategy Development – Create and execute trade marketing strategies aligned with the company’s goals and the overall marketing strategy for Sandoz Rx&OTC products.
- Revenue Growth Management (RGM) – Implement RGM initiatives across pricing, promotions, assortment, and sales channels to maximize revenue and margins. Responsible for analyzing and optimizing pricing and discount policies.
- Market and Competitor Analysis – Monitor market trends, including pricing changes and competitor activities, and analyze consumer insights to adjust trade marketing activities effectively.
- Collaboration witve synergy between promotional and sales activities.
- Planning and Coordination of Promotional Activities – Organize promotional campaigns and sales-supporting actions at pharmacies and pharmacy chains, with a focus on profitability and revenue impact.
- Trade Marketing Budget Management – Plan and control expenditures according to the approved budget, analyzing the return on investment for marketing activities with a particular focus on cost optimization and RGM effectiveness.
- Performance Analysis and Reporting – Continuously monitor and analyze the effectiveness of trade marketing activities and RGM initiatives, reporting results and recommendations to senior management.
- Building Relationships with Trade Partners – Maintain strong relationships with key clients, such as pharmacies, pharmacy chains, and wholesalers, and negotiate promotional and revenue-enhancing initiatives.
- Training Sales Teams – Prepare and conduct product, promotional, and RGM-related training sessions for sales teams and retail staff.
- Initiating Innovative Trade Marketing Activities – Identify new trends and drive innovative actions to increase revenue and profitability, including customer segmentation and personalized commercial offers.
Essential Requirements:
- At least 6 years of experience in managerial role in trade marketing or related area.
- University degree or equivalent in business, marketing area.
- Deep knowledge of pharmaceutical industry and consumer behaviors will be an asset.
- Experience in planning and implementing marketing campaigns at points of sale.
- Excellent communication and collaboration skills.
- Excellent Leadership skills in planning, proposing solutions, managing projects using trade marketing tools.
- Strong analytical skills with ability to combine data from multiple sources, set priorities, and come up with logical, well-structured recommendations.
- Knowledge of digital marketing.
- Fluency in English and Polish is a must.
Commitment to Diversity & Inclusion:
We are committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.
Why Sandoz?
Generic and Biosimilar medicines are the backbone of the global medicines industry. Sandoz, a leader in this sector, touched the lives of almost 500 million patients last year and while we are proud of this achievement, we have an ambition to do more!
With investments in new development capabilities, state-of-the-art production sites, new acquisitions, and partnerships, we have the opportunity to shape the future of Sandoz and help more patients gain access to low-cost, high-quality medicines, sustainably.
Our momentum and entrepreneurial spirit is powered by an open, collaborative culture driven by our talented and ambitious colleagues, who, in return for applying their skills experience an agile and collegiate environment with impactful, flexible-hybrid careers, where diversity is welcomed and where personal growth is encouraged!
The future is ours to shape!
#SANDOZ
Skills Desired
Brand Marketing, Category Management, Customer Marketing, Customer Service, Key Account Management, Marketing Plans, Media Campaigns, Merchandising, Promotion Marketing, Return on Investment (ROI), Sales, Strategic Sourcing
What We Do
Novartis is an innovative medicines company. Every day, working to reimagine medicine to improve and extend people’s lives so that patients, healthcare professionals and societies are empowered in the face of serious disease. Our medicines reach more than 250 million people worldwide.
