Who We Are:
Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today. At New Balance, We Got Now.
New Balance are seeking a dynamic and experienced Senior Trade Marketing Manager to lead all of our trade marketing activity across our brand partners in Germany, Austria & Benelux.
The ideal candidate will have a proven track record of developing and executing trade marketing strategies that drive consumer engagement, improve our brand presence and increase revenue. The Trade Marketing Manager will play a pivotal role in managing a team of trade marketing professionals, ensuring a seamless coordination between stakeholders in sales, marketing, ecommerce and retail teams to continuously optimize the customer experience.
The successful candidate will have experience across the full journey from online, to instore as well as Ecommerce and Visual Merchandising.
MAJOR ACCOUNTABILITIES:
Strategy Development
- Develop and implement a comprehensive trade marketing (instore, online, VM) strategy that aligns with the overall brand and sales objectives across all our brand partners
Team Leadership
- Lead, Mentor and develop a high performing team of 5 trade marketing professionals and 1 tech rep manager, providing guidance on best practices, campaign execution and performance optimization.
Campaign Management
- Supports the team to ensure the campaigns deliver on the objectives that are set at the beginning of the year. Ensuring the teams execute campaigns with consistency across all touchpoints in the omnichannel journey
Visual Merchandising
- Partner with EMEA visual merchandising team to ensure there is a consistent brand presence in market across all our brand partners. Develop localized visual merchandising guidelines where necessary to cater for market specific nuances.
Collaboration with Sales and Retail teams
- Partner with sales and retail teams to align trade marketing strategy with key account plans and owned channel plans ensuring all activities enhance the journey, complement each other and ultimately drive sell through
Data, Analysis and Reporting
- Track, Analyse and report on the performance of our trade marketing efforts, utilizing insights to optimize future strategies and efforts.
Budget Management
- Manage the whole Trade Marketing budget for (Market), ensuring cost-effective use of resources, ensuring optimization of budgets and clear investment principles and priorities.
Market Trends and Competitive Analysis
- Stay updated on market trends, consumer insights, and competitor activities to inform and adapt any future strategies or activities.
REQUIREMENTS FOR SUCCESS:
Education
- Bachelor’s degree in Marketing, Business or a related field.
Experience
- Solid experience in Trade Marketing, with a focus on both online and instore retail environments, with knowledge of E Commerce and visual merchandising. Team management experience is essential.
Leadership skills
- Proven experience in leading and managing a team of marketing professionals, with strong interpersonal and coaching skills.
Analytical Mindset
- Strong analytical abilities to assess strategic and campaign performance and is able to identify areas of improvement from data. Proficient in data and reporting tools.
Stakeholder Management
- Has worked in complex matrix environment before and has the ability to work with multiple stakeholders at the same time, with the ability to influence cross functional teams and external partners.
Technical Proficiency
- Experience with instore and digital trade marketing tools and techniques.
Other
- Fluent in German and English
- Ability to travel up to 25%
Equal Opportunity Employer:
New Balance is committed to equality of opportunity for all current and prospective associates regardless of age, disability, race, religion or belief, gender, sexual orientation, pregnancy and maternity, marriage and civil partnership and gender reassignment. We are an equal opportunity employer and support a culture of diversity and inclusion.
If you have not already done so, please let us know if you require any support so we can make the right adjustments and considerations should they be required.
What We Do
In 1906, New Balance began as a humble one-man operation founded on the belief that “we were born to move,” and has since grown into an international corporation, selling footwear and apparel in over 120 countries and employing over 8,000 associates worldwide. Our mission has always been to support the performance of athletes, and with an unparalleled focus on quality and craftsmanship, we’ve come to set the standard for comfort and fit in an industry all too often driven by hype.
We’re incredibly proud of our history and how far we’ve come, but companies don’t thrive for over a century by being content.
Whether it’s setting a new style trend, retooling our manufacturing process, or building a new state-of-the-art headquarters, we pursue innovation with a spirit of fearless independence. As the only privately held major footwear company in the world, we’re free to do things our way, pushing limits and testing boundaries as we continually reimagine what could be. After all, the status quo isn’t static.
But doing things our way wouldn’t mean much if we weren’t also doing them the right way. We invest in our associates as they invest in us, and as we move forward, we make a point of giving back, supporting communities around us through ambitious philanthropic efforts and involvement programs. We are a company that cares, and our culture is one of integrity and teamwork where together we become greater than the sum of our parts.
