Senior Digital Marketing Manager

Posted 9 Hours Ago
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Frankfurt am Main, Hessen
Senior level
Beauty • Robotics • Design • Appliances • Manufacturing
Positively impacting people’s lives every day in every home around the world.
The Role
The Senior Digital Marketing Manager will lead digital marketing campaigns, manage strategic ecommerce efforts, oversee product content execution, and collaborate with the sales team and retail partners to drive brand awareness and product engagement. This role requires strong communication skills and the ability to analyze campaign performance to inform growth strategies.
Summary Generated by Built In

Our purpose is to positively impact people’s lives every day in every home around the world! We work very hard to provide our consumers with high-quality, exciting 5-star products that make life easier. We thrive on passion and innovation and are looking for great people, with great ideas, who want to build the next big thing and develop while they do.

Senior Digital Marketing Manager

Frankfurt am Main - hybrid

Within our trade marketing team, we’re looking for an agile, results-driven, detail-oriented digital trade marketer to own the our strategic ecommerce efforts to increase brand awareness, flawless execution of product content for our retail partners as well as owning digital trade marketing campaigns to drive sales. In addition to experience in digital marketing and the ecommerce space, the right candidate will possess a growth mindset. They will also be an exceptional communicator with superb interpersonal skills, who can interface with sales and leadership with ease.

  • Strategically plan and deliver multiplatform digital marketing campaigns aligning with our key account management team and retailers.
    Drive our brand messaging strategy and standards and drive execution of flawless product detail pages and other digital marketing activities with our retail partners.
  • Oversee conversion testing and other experiments to generate learnings for different product categories and with different retail partners.
  • Be the point of contact for related vendors and agencies, as needed.
  • Develop and execute an ongoing content promotion strategy.
  • Coordinate GTM content to drive flawless launch execution of new products with our retail partners.
  • Develop and execute creative digital retail campaigns for each of our customers in close collaboration with our Category Marketing and Sales team to drive awareness and engagement of consumers with our products.
  • Work with the sales team on lead qualification, marketing-to-sales handoff processes, etc.
  • Create landing pages and other conversion opportunities like brand pages with our retail partners.
  • Ensure the showcasing of our consumer electronics products and communication of key features online (e-retail.com) is in line with our international brand positioning.
  • Report on key results and other predetermined KPIs on a regular basis, such as campaign KPIs, uplifts, etc.
  • Oversee input for PIM (Product Information Management). Ensure all data is provided and up to date, in line with launch timelines.
  • Proactively stay on top of digital marketing trends and news, so as to inform future growth strategies and opportunities.
  • Work closely with internal stakeholders of the EMEA Hub and external agencies to ensure optimal digital retail placement of our product portfolio.

Here are some thing you bring with you

  • Bachelor’s degree in marketing, business, communications, or a related field.
  • Business fluent in German and English – Polish desirable.
  • 5+ years of working experience in a related field.
  • Experience in consumer electronics is preferred but not mandatory.
  • Flexibility and ability to win in a fast-paced environment – we learn every day and therefore things are changing fast at SharkNinja.
  • Ability to work in a global environment outside of our Frankfurt office and understand structures and roles & responsibilities.
  • Proficient level of presentation, written and verbal communication skills.
  • Ability to think creatively and develop innovative solutions.
  • High willingness for business trips.

#li-hybrid 

At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.

 

YOUR ROLE in leading our SUCCESS DRIVERS & representing our UNIQUE MINDSET

  • Lead us to be “RARELY SATISFIED” 
  • Make things better each day; “PROGRESS OVER PERFECTION”
  • Use your knowledge of our consumer, understand that “DETAILS MAKE THE DIFFERENCE”
  • Deliver something great; “WINNING IS A TEAM SPORT”
  • Be clear and honest, “COMMUNICATING FOR IMPACT” 

 

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SharkNinja's Candidate Privacy Notice can be found here: https://www.sharkninja.com/candidate-privacy-notice/ 

 

We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at [email protected]

What the Team is Saying

Serena
Palak
Emmanuel
Patti
The Company
HQ: Needham, MA
3,600 Employees
Hybrid Workplace
Year Founded: 1994

What We Do

SharkNinja redefines fast-paced. Bringing new, complex products to market in new categories every six months is not for the faint of heart. As a result, the talent that comprises our workforce is intelligent, committed, creative, and resilient no matter which department you call home. Everywhere you look here, you see the best of the best.

What makes SharkNinja unique is our method – almost a proprietary intensity – that is shared from top to bottom and produces incredible results. Ours is a winning team that creates the opportunity for anyone to be a winner. It’s a place where we can all (and are expected to) test, fail, learn, win, scale, and do it fast without ego. It’s not easy here by any stretch, but when you see that product that was just a sketch on a slide six months ago and is now on Amazon getting rave reviews, you can’t help but think, ‘Wow, look what we did together.’ If you like that feeling, then SharkNinja might be the place for you.

Why Work With Us

Whether your passion is engineering, designing, marketing, or developing, at SharkNinja you’ll find we’re all about people. We work together to create world-class products that delight our consumers. Building an admired consumer products problem solving engine is hard; we do it better than others by operating differently.

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SharkNinja Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Majority of roles are hybrid 3 days a week. Please speak with our recruiting team for specific details on hybrid work.

Typical time on-site: Not Specified
HQNeedham, MA
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