Senior Trade Marketing Executive - MT

Posted 6 Days Ago
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Hua Mak, Bang Kapi, Bangkok, THA
In-Office
Senior level
Food • Retail • Pharmaceutical • Manufacturing
The Role
Develops and executes trade marketing plans across channels, using shopper, category, market, and customer insights. Responsibilities include analyzing data, implementing promotions aligned with brand strategy, evaluating promotional effectiveness and budget efficiency, managing point-of-sale materials, coordinating cross-functional teams, and identifying channel development opportunities and new market potential.
Summary Generated by Built In

It's fun to work in a company where people truly BELIEVE in what they are doing!

We're committed to bringing passion and customer focus to the business.

Job Summary

Be a strategic through partner, driving insights to action by driving the Trade Marketing plans within given guildeline, and execution in market utilizing the knowledge and understanding of shopper Insights and category developement

Job Description:

1.) Analyze market and customer data to understand the categories and propose action plans 2.) Implementation of trade marketing promotional guideline based on channel strategy integrated with brand strategy. 3.) Conduct promotion evaluation for learning, improvement, and efficiency of budget spending 4.) Be an expert in development and management proceses for all point of sales materials (POSM) and ensure impactful visiblity in market within defined budget. 5.) Manage the collaboration between cross fucntional to ensure a smooth, efficient, and synergized trade marketing plans 6.) Initiate basic chanel development plans to unlock business opportinity and new potential in marketplace

Qualification:

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

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The Company

What We Do

Osotspa Public Company Limited is a Thai consumer goods company established in 1891, originally starting as a pharmacy. It is now a leading producer and distributor of beverages, including energy drinks like M-150 and Shark Energy, as well as personal care and healthcare products. The company operates multiple production facilities in Thailand and Myanmar, focusing on enhancing quality of life for society.

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