Thailand Country Manager

Posted 18 Hours Ago
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Bangkok, Phra Nakhon, Bangkok, THA
Hybrid
Expert/Leader
Fintech • Mobile • Payments • Software • Financial Services
Wise is one of the fastest growing fintechs in the world and we’re on a mission to make money without borders a new norm
The Role
Lead Wise’s Thailand business across regulatory governance, risk and compliance, commercial growth, product delivery, customer experience, and market expansion. Manage relationships with the Bank of Thailand, oversee licensing and operational resilience, negotiate with financial partners, guide go-to-market strategy, and prioritize local product launches. Serve as Wise’s public spokesperson, resident board director, and office culture leader while coordinating regional and global teams.
Summary Generated by Built In
Company Description

Wise is a global technology company, building the best way to move and manage the world’s money.
Min fees. Max ease. Full speed.

Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their lives easier and save them money.

As part of our team, you will be helping us create an entirely new network for the world's money.
For everyone, everywhere.

More about our mission and what we offer.

Job Description

We are looking for an experienced Country Manager to lead our business in Thailand. This is not a traditional hands-off executive role. 

Based in Bangkok, you will be responsible for Wise’s overall success in the country, enabling Thailand customers to experience the best way to move and manage their money across borders. You will be expected to grow the business by orchestrating appropriate go-to-market strategies while also improving and expanding our product offering and customer experience. 

Reporting to the Head of Southeast Asia Expansion, you will have regulatory accountability as a resident Director on our local boards, represent us with key regulatory bodies, and act as the chief spokesperson for Wise in local media and public forums. You will partner closely with global and regional product, engineering, compliance, risk, marketing and operations teams to expand our presence in the market.

What will you be doing?

  • Risk, Compliance & Subsidiary Governance

    • Entity Governance & Board Management: Serve as the resident Board Director for Wise’s licensed Thailand subsidiaries. Direct and prepare local board materials, and ensure subsidiary governance standards meet both regulatory expectations and Wise’ global standards.

    • Regulatory Compliance Oversight: Own risk, compliance, and governance for our Thailand entities, partnering with global Product, Risk, Compliance, and Legal teams to ensure absolute compliance with local regulations through robust product design, systemic controls, and oversight.

    • Regulator Relationships: Manage our key relationships with the Bank of Thailand (BoT) and any relevant regulatory or government bodies. Lobby these organisations for progressive regulatory changes to achieve our mission, including advocating for direct non-bank integration into local payment systems.

    • Operational Resiliency: Collaborate with Risk and Compliance teams to develop, implement, and maintain robust Business Continuity Plans (BCP) to handle unexpected operational or systemic service disruptions in the local market.

    • Operational Leadership: Have oversight on the day-to-day operations of Wise in Thailand. Guide strategy and provide cross-functional leadership to colleagues supporting Thailand operations, many of whom are based in our regional or global offices.

  • Commercial Growth & Product Delivery

    • Financial Partner & SLA Management: Lead commercial and operational negotiations with our partners and the national payment network. Hold both external financial institutions and internal global service providers accountable to strict Service Level Agreements (SLAs).

    • Licensing Strategy & Acquisition: Proactively assess expansion roadmaps and future commercial strategies to identify regulatory licensing requirements; own and lead the end-to-end strategy, preparation, and application process for any new local licenses required to unlock and scale these opportunities.

    • Product Prioritisation & Execution: Collaborate closely with global product and engineering squads to prioritise and execute new product or feature launches.

    • Go-to-Market (GTM) Strategy: Partner with Product and Marketing leaders to devise and execute the GTM strategy to grow our customer base in Thailand, including defining target audiences, refining positioning, and optimising acquisition channels.

    • Customer Experience Optimisation: Work closely with Servicing Operations leaders to ensure the end-to-end customer journey - from digital onboarding to payment speed - meets Wise's global standards and exceeds local expectations.

    • Brand Advocacy & Public Relations: Act as the chief public spokesperson for Wise in Thailand. Partner with Public Relations, Government Relations, and Marketing teams to build brand awareness by participating in media interviews, public policy forums, customer meetups, and industry events.

    • Office Leadership & Culture: Play a leading role in the Thailand office culture, talent attraction and retention along with relevant functional and People team leaders.

Qualifications

  • You have a wealth of experience in Thailand payments, fintech or related industries, ideally with direct experience in customer / revenue growth and market / product level ownership.

  • Proven track record of directly liaising with the Bank of Thailand (BoT) or other regulatory bodies. You have successfully navigated license applications, feature approvals, regulatory reporting, or audit remediations in Thailand.

  • Deep understanding of the Thai payment landscape, PromptPay, clearing rails, card networks, and payments & FX regulations. An established network within the Thai payment industry is preferred.

  • Native fluency in written and spoken Thai, alongside excellent professional English communication skills. You are highly comfortable presenting complex, technical concepts to regulators and external bank partners, as well as communicating with global internal stakeholders.

  • A self-starter with a bias for action. You are low-ego and happy to roll up your sleeves to map processes, write business proposals, or investigate customer bugs yourself, alongside being a strategic thinker.

  • Highly data-driven. You use precise data to make business decisions, define clear product metrics, and articulate growth opportunities.

  • Experience leading/building a team and also able to influence without authority.

This role will give you the opportunity to:

  • Choose your own path to success - you will have the freedom to define the vision and the responsibility for making it happen

  • Gain international exposure - you will work with our teams in offices around the world and have the the opportunity to travel to our Regional HQ in Singapore or to our offices in Europe when needed

  • Be a part of something special by helping Wise grow in one of the most exciting markets for payments

Additional Information

Key benefits:

  • Flexible working - whether it’s working from home, school plays or life admin we get that flexibility is essential and you’re trusted to do the right thing and be responsible

  • Paid annual holiday, sick days, parental leave and other leave opportunities

  • 6 weeks of paid sabbatical after 4 years at Wise on top of annual leaves

For everyone, everywhere. We're people building money without borders  — without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive.

We're proud to have a truly international team, and we celebrate our differences.
Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.

If you want to find out more about what it's like to work at Wise visit Wise.Jobs.

Keep up to date with life at Wise by following us on LinkedIn and Instagram.

Skills Required

  • Extensive experience in Thailand payments, fintech, or related industries
  • Direct experience with customer or revenue growth and market or product ownership
  • Proven experience liaising with the Bank of Thailand or other regulatory bodies
  • Experience navigating license applications, feature approvals, regulatory reporting, or audit remediation in Thailand
  • Deep understanding of the Thai payment landscape, PromptPay, clearing rails, card networks, and payments and foreign exchange regulations
  • Established network within the Thai payment industry
  • Native fluency in written and spoken Thai
  • Excellent professional English communication skills
  • Ability to present complex technical concepts to regulators, bank partners, and global stakeholders
  • Self-starter with strong bias for action and strategic thinking
  • Data-driven approach to business decisions, product metrics, and growth opportunities
  • Experience leading or building a team and influencing without authority

What the Team is Saying

Wise Compensation & Benefits Highlights

  • Equity Value & Accessibility Equity is broadly accessible through RSUs granted to all employees in addition to salary, aligning rewards with company performance. This company‑wide ownership stance is consistently highlighted in the benefits descriptions.
  • Leave & Time Off Breadth Paid time off is notably generous, with a global minimum of 33 days and 36 days listed for U.S. locations. After four years, a six‑week paid sabbatical plus a £1,000 stipend further strengthens time‑away benefits.
  • Wellbeing & Lifestyle Benefits Lifestyle support includes work‑from‑anywhere for up to 90 days per year after six months, flexible working principles, and a 24/7 Employee Assistance Program. Extras like three annual “Me Days” and a professional‑development allowance add quality‑of‑life value.

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The Company
9,000 Employees
Year Founded: 2011

What We Do

Wise is a global technology company, building the best way to move and manage the world's money. With Wise Account and Wise Business, people and businesses can hold 40 currencies, move money between countries and spend money abroad. Large companies and banks use Wise technology too; an entirely new network for the world's money. Launched in 2011, Wise is one of the world’s fastest growing, profitable tech companies. In fiscal year 2025, Wise supported around 15.6 million people and businesses, processing over $185 billion in cross-border transactions and saving customers around $2.6 billion.

Why Work With Us

We’re truly global in who we are, how we work, and how we build. Everything we do is centred around creating a world of money that’s fast, easy, fair. And open to all. Everyone who works here owns a piece of Wise, from the work they do, to the stock they hold.

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Wise Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

We expect new joiners in the office most days to build connections and learn from colleagues for their first six months. After that, most Wisers split their working week between the office and home, typically coming in at least 12 times a month.

Typical time on-site: Flexible
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