Senior Technical Lead, Marketing Technology & AI

Reposted 2 Days Ago
Be an Early Applicant
Austin, TX, USA
Hybrid
172K-295K Annually
Senior level
AdTech • eCommerce • Information Technology • Software • Travel • Generative AI
Helping travelers explore the world. One journey at a time.
The Role
Leads the architecture and delivery of Salesforce Marketing Cloud and Data Cloud initiatives for partner marketing. Designs data models, knowledge graphs, identity resolution, batch and streaming pipelines, APIs, zero-copy integrations, and AI-enabled marketing workflows. Establishes orchestration, monitoring, reliability, CI/CD, governance, and platform standards while mentoring engineers and partnering with marketing, data science, and Salesforce stakeholders.
Summary Generated by Built In

At Expedia Group, we help travelers explore the world, one journey at a time. As a global travel company powered by passionate people, trusted partnerships, and leading technology, we connect travelers, partners, and advertisers through our consumer brands, B2B network, and travel advertising business.


Here, you'll do meaningful work that helps millions of people discover, book, and experience travel with more ease, confidence, and joy. Our five Behaviors-Traveler First, Think Big, Operate with Excellence, Ownership Mindset, and Succeed Together-help foster a supportive environment where people can grow their careers and have the flexibility, benefits, and support to do their best work. Join us and build for travelers everywhere.

Introduction to the team:

Travel Partnerships and Advertising helps partners—including hotels, airlines, destination marketing organizations, and other travel businesses—deliver excellent traveler and B2B experiences. We support partner growth and the Expedia Group marketplace through competitive supply, our advertising and travel media network, and affiliate solutions.

Within Supply Marketing organization, the Digital Operations team enables marketing teams to plan, activate, personalize, measure, and optimize digital experiences at scale. We operate across web, email, SMS, push, paid media, audience activation, experimentation, and measurement, connecting people, processes, platforms, data, and AI into a reliable operating system for partner-facing marketing.

About the role:

We are looking for a senior technical leader to help build and scale the software, data, automation, and AI capabilities that power Digital Operations. This role sits at the intersection of marketing operations, product, analytics, data, engineering, and enterprise technology.


You will turn operational pain points and ambiguous business needs into durable technical solutions that improve campaign velocity, execution quality, audience readiness, personalization, measurement, and team productivity. You will lead technical discovery and architecture, build and integrate production capabilities, and establish repeatable patterns that allow Digital Operations to move faster without compromising security, privacy, reliability, governance, or the partner experience.


This is a hands-on technical leadership role. You will be expected to prototype and deliver solutions directly, while also setting direction, aligning stakeholders, mentoring engineers, and helping partner teams adopt common platforms, APIs, data products, workflows, and AI capabilities.


In this role, you will:

  • Lead technical discovery, architecture, prototyping, and delivery for software, data, machine learning, and generative AI solutions.
  • Build production-quality services, APIs, data pipelines, workflow automation, and AI-enabled applications that improve campaign execution, personalization, audience activation, measurement, and productivity.
  • Design and implement LLM-enabled capabilities, including retrieval-augmented generation, intelligent assistants, agent workflows, tool calling, context design, evaluation frameworks, and human-in-the-loop controls.
  • Connect marketing technologies, enterprise data platforms, analytics systems, experimentation platforms, APIs, and AI services into reliable end-to-end solutions.
  • Translate business and analytics questions into measurable technical outcomes, defining success metrics, data requirements, instrumentation, and feedback loops.
  • Serve as the technical lead for complex, cross-functional initiatives by clarifying ambiguity, making architecture trade-offs, sequencing delivery, and unblocking partner teams.
  • Help teams adopt reusable APIs, data products, AI capabilities, engineering patterns, and development practices.
  • Evolve successful prototypes into production-ready solutions with clear ownership, documentation, governance, reliability, and operational readiness.
  • Mentor engineers through architecture reviews, design sessions, code reviews, technical demonstrations, and documentation.


Experience and Qualifications:

  • 8+ years of experience building and delivering production software, data, machine learning, or AI-enabled systems.
  • Experience as a senior technical individual contributor, technical lead, staff-level engineer, principal consultant, solutions architect, or equivalent.
  • Proficiency in at least one programming language, such as Python, Java, Kotlin, TypeScript, or Go.
  • Experience designing APIs, distributed systems, cloud services, data pipelines, and event-driven architectures.
  • Hands-on experience with data engineering, analytics engineering, experimentation, measurement, or ML/AI systems.
  • Experience building or deploying AI-enabled applications, including LLM applications, RAG, agents, workflow automation, model evaluation, or intelligent search.
  • Experience translating ambiguous business problems into technical plans and measurable outcomes.
  • Demonstrated ability to lead through influence across multiple teams without direct reporting responsibility.
  • Bachelor’s degree in Computer Science, Engineering, Data Science, or a related technical field; or Equivalent related professional experience.

Preferred qualifications:

  • Experience with marketing technology, customer data, digital experience, campaign management, CRM, advertising, personalization, or lifecycle marketing.
  • Experience supporting B2B, partner-facing, or travel-related digital experiences.
  • Experience with cloud platforms, containers, CI/CD, observability, and infrastructure-as-code.
  • Familiarity with technologies such as Spark, Snowflake, Databricks, Kafka, Airflow, dbt, or equivalent platforms.
  • Experience designing governed, permission-aware, privacy-conscious data and AI solutions.
  • Experience defining AI evaluation methods, quality metrics, guardrails, human review, and continuous improvement practices.
  • Experience as a Forward Deployed Engineer, Field Engineer, Solutions Architect, Technical Consultant, startup engineer, or founding engineer.

What success looks like

You help TPM digital experience teams adopt reusable software, data, and AI capabilities faster, with less duplicated effort. Your solutions connect technical delivery to measurable outcomes such as improved campaign velocity, audience quality, personalization, conversion, efficiency, and marketing productivity. You establish responsible practices for security, privacy, observability, testing, governance, and human oversight.

The total cash range for this position in Austin is $184,500.00 to $258,000.00. Employees in this role have the potential to increase their pay up to $295,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role. The total cash range for this position in Chicago is $171,500.00 to $240,000.00. Employees in this role have the potential to increase their pay up to $274,500.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role. The total cash range for this position in Seattle is $184,500.00 to $258,000.00. Employees in this role have the potential to increase their pay up to $295,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.


Benefits and perks

Expedia Group offers benefits and perks designed to support employees and their families, including medical, dental, and vision coverage, paid time off, an Employee Assistance Program, wellness and travel reimbursement, travel discounts, and International Airlines Travel Agent Network (IATAN) membership. Learn more about life at Expedia Group at https://careers.expediagroup.com/life.


Accommodation requests

Expedia Group is committed to providing an inclusive and accessible recruiting experience. If you need an accommodation or adjustment due to a disability during the application or recruiting process, please submit a request at https://expedia.service-now.com/askeg?id=job_accommodation.


About Expedia Group

Expedia Group includes three flagship consumer brands - Expedia, Hotels.com, and Vrbo - along with a leading B2B travel business and travel advertising offerings. Across our brands and business, we help travelers explore the world with confidence and ease.


Important notice

Employment opportunities and job offers at Expedia Group will always come from Expedia Group's Talent Acquisition and hiring teams. Never share sensitive personal information unless you are confident of the recipient. Expedia Group does not extend job offers via email or messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official place to find and apply for roles is https://careers.expediagroup.com/jobs/.


Equal Opportunity

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.

Skills Required

  • Bachelor's degree in Computer Science or a related technical field, or equivalent professional experience
  • 10+ years building and operating enterprise software platforms
  • Hands-on experience with Salesforce Data Cloud, Salesforce Marketing Cloud, or comparable enterprise marketing technology platforms
  • Experience leading complex technical projects end-to-end with minimal supervision
  • Experience with data integration patterns including SFTP, SOAP/REST, Data Extensions, CDP, or Data Cloud
  • Experience architecting CRM or marketing-platform data models
  • Data engineering experience designing ETL/ELT pipelines and large-scale audience and contact datasets
  • Experience with SQL and cloud data warehouses such as AWS or Snowflake
  • Strong proficiency in SQL
  • Proficiency in at least one data-engineering programming language, such as Python, Scala, or Java
  • Experience with data-processing frameworks and orchestration tools such as Spark, Airflow, or dbt
  • 5+ years of hands-on programming experience with Python, Java, or Scala
  • Understanding of database design, data ingestion, data modeling, and performance optimization
  • Demonstrable experience with AWS services including S3, Redshift, Lambda, Glue, DynamoDB, EC2, and AppFlow
  • Experience with batch or stream processing using Spark, Kafka, or SQS
  • Experience building with LLMs and generative AI services, including prompt design, RAG, vector stores, and output evaluation
  • Experience using agentic AI for development and task orchestration
  • Experience migrating marketing communications from legacy platforms such as Marketo or Message Gears to Salesforce Marketing Cloud
  • Experience with Salesforce Data Cloud capabilities including Identity Resolution, Calculated Insights, DMO/DLO modeling, and native data management
  • Experience with zero-copy data architecture or federated query patterns
  • Experience designing or building knowledge graphs, ontology and schema design, entity resolution, and graph databases
  • Familiarity with CI/CD for Salesforce metadata and Git-based deployment
  • Experience with B2B or partner-facing marketing and communications platforms
  • Experience designing data pipelines for audience segmentation or Next Best Action recommendation systems
  • Experience with streaming and batch processing, schema evolution, backfill, and data freshness SLOs
  • Experience with data governance, data contracts, lineage tracking, and PII/privacy compliance
  • Salesforce Marketing Cloud certifications such as Email Specialist or Developer

What the Team is Saying

Christos Rigas

Expedia Group Compensation & Benefits Highlights

  • Wellbeing & Lifestyle Benefits — Travel-aligned perks such as employee travel discounts and an annual travel/wellness reimbursement stand out as distinctive elements of the package. Wellness resources and mental health tools further enhance day-to-day lifestyle value.
  • Healthcare Strength — Medical, dental, and vision coverage are described as comprehensive, with strong support including EAP and mental health offerings. U.S. coverage is frequently highlighted as a particular strength.
  • Parental & Family Support — Paid parental leave is characterized as generous for all parents, with additional time for the birthing parent. Family-building and caregiving resources extend to fertility, adoption, surrogacy, gender-affirming care, and specialized caregiver support.

Expedia Group Insights

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The Company
HQ: Seattle, WA
16,000 Employees
Year Founded: 1996

What We Do

Expedia Group, Inc. is the global travel marketplace with one purpose: to help travelers explore the world, one journey at a time. Expedia Group™ connects travelers, partners, and advertisers through its trusted brands, leading technology, and rich first-party data, delivering predictive, personalized experiences that shape the future of travel. Expedia Group’s ecosystem includes three flagship consumer brands – Expedia®, Hotels.com®, and Vrbo® – the largest B2B travel business, and a premier advertising network. Guided by an experienced and passionate global team, Expedia Group helps millions of travelers in more than 70 countries explore the world with confidence and ease.

Why Work With Us

Life at Expedia Group starts with the people and is shaped by how we work together. You’ll join a global community of curious teammates from different backgrounds, locations, and disciplines. Day to day, that means sharing ideas, taking ownership, and solving problems together.

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Expedia Group Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Typical time on-site: 3 days a week
HQSeattle, WA
JP
VE
HK
MY
Amsterdam, NL
Antalya, TR
Athens, GR
Auckland, NZ
Austin, Texas
Bangkok, TH
Barcelona, ES
Beijing, CN
Bengaluru, Karnataka
Berlin, DE
Bothell, US
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Brussels, BE
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Gurugram, Haryana
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Ho Chi Minh, VN
Issaquah, US
İstanbul, TR
Johannesburg, ZA
Kailua-Kona, US
Kilkattalai, JO
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London, GB
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Paris, FR
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Rome, IT
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Sham Chun Hu, CN
Shanghai, CN
Singapore, SG
Springfield, US
Stockholm, SE
Sydney, AU
Taipei City, TW
Tokyo, JP
Toronto, CA
Wrocław, PL
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