Senior Technical Analytics Analyst

About Chartis

We are a Design, Marketing and Technology Consultancy that promotes positive working relationships through collaboration and encourages high standards of conduct and work performance. Our values help define our culture through a variety of team perspectives, backgrounds and the ongoing support of innovation across all the solutions we provide to our Clients. We also provide a full career development program aimed at improving the skill sets and capabilities of all our employees.

What We Offer

• We offer competitive benefits plans
• Retirement savings plans (401K) and vacation programs
• An environment that encourages networking and collaboration across clients and other functions of the businesses
• Active engagement with expert internal team members to improve skill sets and career development

Chartis Interactive is seeking a Senior Technical Analytics Analyst to collaborate with project teams in identifying KPIs, developing tracking plans, and configuring analytics platforms. This role involves leading stakeholder interviews, prototyping dashboards, establishing governance plans, and advancing data maturity. You will work closely with internal teams, client stakeholders, and agency partners to ensure successful analytics implementation. 

Primary Responsibilities

• Collaborate with project teams to identify relevant and measurable key performance indicators (KPIs) and targets that map to business and website objectives.
• Develop a website tracking plan that clarifies everything that needs to be measured, including segments, user flows, goals and conversions, etc.
• Identify tools and infrastructure requirements along with an implementation roadmap.
• Lead and participate in stakeholder interviews and alignment work sessions throughout the course of the project.
• Prototype dashboard views and reports to align on the most critical data.
• Establish high-level governance plan (e.g. reporting guidelines, data dictionary, etc.) to ensure clients have a blueprint for success.
• Configure Analytics platform (Google/Adobe), determine tagging requirements and implementation in Tag Manager, and train and work with the technology team and agency partners to ensure that tags are implemented correctly during staging and production.
• Develop an analytics checklist that spans all stages of the measurement planning and implementation process that will require stakeholder sign-off.
• Identify opportunities to advance analytics and data maturity for future phases (e.g. advanced analytics, omnichannel measurement, etc.).
   

Role Requirements

• Bachelor’s degree in relevant field (e.g. analytics, data science, decision science, etc.), but demonstrated experience is equally (if not more) important. Advanced analytics, data science, and/or omnichannel measurement experience are a plus.
• Expertise in the e-commerce space and helping clients align on the appropriate KPIs and metrics.
• Deep knowledge and recent experience using either Adobe or Google Analytics, and associated Tag Managers.
• Ability to map metrics to data sources, identify infrastructure and tool needs, and develop an analytics roadmap.
• Strong verbal and visual communication skills to present recommendations and achieve client stakeholder buy-in.
• Ability to work effectively with different people and agency partners in technology, marketing, and strategy. Previous consulting and training experience are a plus.
• Experience with identifying insights (not just reporting), making sound recommendations, and educating stakeholders about the difference between insights and reporting.
• Knowledge and appreciation for other types of research and data that supplements analytics is ideal.
• Candidates are expected to have at least 5 years experience