Lead paid social strategy and execution with deep Meta Ads Manager expertise. Manage client relationships, design campaign architecture, optimize performance, generate insights and reports, mentor junior staff, and align social initiatives with creative, analytics, and broader marketing objectives for B2C (and some B2B) clients.

Design user-centered digital products: conduct research, define information architecture, create wireframes, interactions, UI designs and prototypes, run usability tests, maintain design documentation and systems, and collaborate with stakeholders and developers.