GitLab is the intelligent orchestration platform for DevSecOps. GitLab enables organizations to increase developer productivity, improve operational efficiency, reduce security and compliance risk, and accelerate digital transformation. More than 50 million registered users and more than 50% of the Fortune 100* trust GitLab to ship better, more secure software faster.
The same principles built into our products are reflected in how our team works: we embrace AI as a core productivity multiplier, with all team members expected to incorporate AI into their daily workflows to drive efficiency, innovation, and impact. GitLab is where careers accelerate, innovation flourishes, and every voice is valued. Our high-performance culture is driven by our values and continuous knowledge exchange, enabling our team members to reach their full potential while collaborating with industry leaders to solve complex problems. Co-create the future with us as we build technology that transforms how the world develops software.
*Fortune 500® is a registered trademark of Fortune Media IP Limited, used under license. Claim based on GitLab data. Fortune 100 refers to the top 20% ranked companies in the 2025 Fortune 500 list, published in June 2025. Fortune and Fortune Media IP Limited are not affiliated with, and do not endorse products or services of GitLab.
As a Senior Talent Brand Manager, you'll shape how current and prospective team members understand what it means to work at GitLab. You'll bring our employer value proposition to life through talent brand strategy, recruitment marketing, and integrated campaigns across the candidate journey. You'll combine editorial judgment, performance data, cross-functional influence, and artificial intelligence tools to create clear, inclusive, and authentic candidate experiences.
What You’ll Do
- Lead GitLab's talent brand strategy, translating our employer value proposition and company direction into clear, differentiated candidate messaging.
- Design integrated campaigns and build scalable content systems, recruiter resources, reporting, event support, and campaign operations across careers content, social media, employer review platforms, talent communities, events, and recruiter channels, using technology and artificial intelligence tools.
- Set editorial direction and align cross-functional partners and contributors on authentic stories featuring team members, leaders, teams, culture, values, career growth, and the impact of working at GitLab, ensuring accurate, inclusive, culturally relevant, and consistent talent brand work.
- Advise Talent Acquisition and business leaders on audience strategy and campaigns that support hiring priorities, candidate pipelines, and conversion.
- Improve candidate journey touchpoints so candidates receive transparent, consistent, and relevant information throughout the hiring process.
- Use performance data, audience insights, candidate feedback, and talent market and channel trends to set priorities, evaluate results, recommend new approaches, and communicate impact.
What You’ll Bring
- Significant experience in talent brand, employer brand, or recruitment marketing.
- Experience developing and leading brand or recruitment marketing strategies across multiple audiences, regions, or hiring priorities.
- Strong storytelling, writing, editing, and editorial judgment across multiple channels.
- Experience leading complex campaigns with multiple stakeholders, deadlines, budgets, or external partners.
- Strong analytical judgment and experience using data, audience insights, feedback, and research to improve outcomes.
- Ability to influence senior stakeholders, create structure from ambiguity, and move between strategy and execution in an asynchronous environment.
About the team
The Talent Brand team sits within GitLab's People Group and partners with Talent Acquisition, Marketing, Corporate Communications, Social Media, Diversity, Inclusion & Belonging, and leaders across GitLab. In this role, you'll help set the team's direction, strengthen GitLab's employer narrative and regional presence, support hiring priorities, improve candidate experiences, and use data to extend the impact of a small, focused team.
The base salary range for this role’s listed level is currently for residents of the United States only. This range is intended to reflect the role's base salary rate in locations throughout the US. Grade level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, alignment with market data, and geographic location. The base salary range does not include any bonuses, equity, or benefits. See more information on our benefits and equity. Sales roles are also eligible for incentive pay targeted at up to 100% of the offered base salary.
- Benefits to support your health, finances, and well-being
- Flexible Paid Time Off
- Team Member Resource Groups
- Equity Compensation & Employee Stock Purchase Plan
- Growth and Development Fund
- Parental Leave
Please note that we welcome interest from candidates with varying levels of experience; many successful candidates do not meet every single requirement. Additionally, studies have shown that people from underrepresented groups are less likely to apply to a job unless they meet every single qualification. If you're excited about this role, please apply and allow our recruiters to assess your application.
Country Hiring Guidelines: GitLab hires new team members in countries around the world. All of our roles are remote, however some roles may carry specific location-based eligibility requirements. Our Talent Acquisition team can help answer any questions about location after starting the recruiting process.
Privacy Policy: Please review our Recruitment Privacy Policy. Your privacy is important to us.
GitLab is proud to be an equal opportunity workplace and is an affirmative action employer. GitLab’s policies and practices relating to recruitment, employment, career development and advancement, promotion, and retirement are based solely on merit, regardless of race, color, religion, ancestry, sex (including pregnancy, lactation, sexual orientation, gender identity, or gender expression), national origin, age, citizenship, marital status, mental or physical disability, genetic information (including family medical history), discharge status from the military, protected veteran status (which includes disabled veterans, recently separated veterans, active duty wartime or campaign badge veterans, and Armed Forces service medal veterans), or any other basis protected by law. GitLab will not tolerate discrimination or harassment based on any of these characteristics. See also GitLab’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know during the recruiting process.
Skills Required
- Significant experience in talent brand, employer brand, or recruitment marketing
- Experience developing and leading brand or recruitment marketing strategies across multiple audiences, regions, or hiring priorities
- Strong storytelling, writing, editing, and editorial judgment across multiple channels
- Experience leading complex campaigns with multiple stakeholders, deadlines, budgets, or external partners
- Strong analytical judgment and experience using data, audience insights, feedback, and research to improve outcomes
- Ability to influence senior stakeholders, create structure from ambiguity, and move between strategy and execution in an asynchronous environment
GitLab Compensation & Benefits Highlights
-
Healthcare Strength — Health coverage includes nationwide Cigna medical with Kaiser options in CA/HI, plus dental, vision, an Employee Assistance Program, and monthly HSA contributions for HDHP enrollees. Company‑paid life and AD&D at 2× base salary and employer‑paid short/long‑term disability further bolster financial protection.
-
Leave & Time Off Breadth — Time away policies feature Flexible PTO with no set accruals alongside sick time, caregiving sick time, bereavement, volunteer time, and public holidays. Guidance emphasizes coordinating coverage within an all‑remote, asynchronous model.
-
Parental & Family Support — Paid parental leave offers 16 weeks for birth or adoption, with planning and return‑to‑work toolkits. Family support is reinforced by programs such as backup care and tutoring via Vivvi in select regions.
GitLab Insights
What We Do
GitLab is the Intelligent Orchestration Platform where software teams and their AI agents stay in flow to amplify their capacity for innovation. Together, they automate repetitive tasks to plan, build, secure, test, deploy and maintain software. With GitLab, software teams spend less time on coordination overhead and more time on the next big idea. What started in 2011 as an open source project to help one team of programmers collaborate is now the intelligent orchestration platform millions of people use to deliver software faster, more efficiently, while strengthening security and compliance. Since the beginning, we've been firm believers in remote work, open source, DevSecOps, and iteration. We get up and log on in the morning to work alongside the GitLab community to deliver new innovations every month that help teams and their AI agents ship great code faster.
Why Work With Us
GitLab is where careers accelerate, innovation flourishes, and every voice is valued. Co-create the future with us as we build technology that transforms how the world develops software.
Gallery
.jpeg)
GitLab Teams
GitLab Offices
Remote Workspace
Employees work remotely.
All-remote means that each individual in the organization is empowered to work and live where they are most fulfilled; it makes it clear that every team member is equal. No one, not even the executive team, meets in-person on a daily basis.
