Senior Strategy Manager

Posted 3 Days Ago
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Waltham, MA, USA
In-Office
109K-135K Annually
Senior level
Big Data • Information Technology • Machine Learning • Sales • Software • Database • Generative AI
The go-to-market platform to find, acquire, and grow customers.
The Role
In this role, you will drive customer value and ad spend growth through strategic advisory services and performance-led consulting. Responsibilities include engaging with clients, optimizing marketing strategies, increasing DSP adoption, and managing campaign performance to achieve business goals.
Summary Generated by Built In

ZoomInfo is where careers accelerate. We move fast, think boldly, and empower you to do the best work of your life. You’ll be surrounded by teammates who care deeply, challenge each other, and celebrate wins. With tools that amplify your impact and a culture that backs your ambition, you won’t just contribute. You’ll make things happen–fast.


As a Senior Strategy Manager, you will serve as a trusted advisor to Zoominfo’s most strategic and complex customers, partnering closely with customers and internal teams to design, activate, and optimize GTM strategies that translate into measurable performance outcomes. This is a high-visibility role for a marketing-first strategist who can also engage credibly across the full GTM spectrum, requiring deep expertise, sharp business acumen, and the ability to operate with a high degree of autonomy across a sophisticated book of business.

You will own the strategic relationship with your customers end-to-end, bringing together marketing expertise with a strong understanding of GTM dynamics to design strategies that drive measurable outcomes. This is not a transactional role — it demands a consultant's mindset, a marketer's instincts, and a strategist's ability to connect the dots across complex organizations.

What You'll Do:

Strategic Advisory & Consulting

  • Serve as the primary strategic advisor and media expert for a portfolio of ZoomInfo's highest-priority marketing customers
  • Lead custom end-to-end Engagement Track consulting series — spanning planning, strategy, education, and framework design — tailored to each customer's unique business objectives
  • Provide expert recommendations across audience building, creative direction, media planning, full-funnel marketing strategy, and GTM efforts beyond advertising
  • Navigate and build relationships across GTM personas such as marketing, sales, and operations within customer organizations, adapting your approach and recommendations to each stakeholder's priorities and goals
  • Represent ZoomInfo as a subject matter expert in customer-facing engagements and executive recurring business reviews alongside your account team partners

Campaign Performance & Spend Growth

  • Own Ad Spend Usage, credit consumption and platform adoption and growth across your book of business, with a focus on performance-led, sustainable expansion
  • Conduct Advertising Performance Reviews, translating complex performance data into clear, actionable insights and concrete next-step recommendations
  • Meet regularly with customers to review campaign performance, drive optimizations, and identify growth opportunities
  • Accelerate adoption through strategic guidance, activation planning, and hands-on consultation

Cross-Functional Collaboration

  • Partner with cross-functional teams such as sales, onboarding, account management and customer success,  to align adoption outcomes and deliver value
  • Collaborate with Account Managers on growth strategy grounded in customer performance and value realization
  • Surface customer insights and performance trends to internal teams to inform product, enablement, and go-to-market decisions

What You Bring:

  • 7–10 years of experience in digital advertising, ad strategy, sales and GTM consulting
  • Proven experience in a high-visibility, strategic client-facing capacity within SaaS, professional services, or consulting environments
  • Demonstrated ability to engage and build credibility across marketing, sales, and operations personas — tailoring strategy and communication to each audience
  • Deep understanding of DSPs and the ability to articulate their value in business-outcomes-driven terms to both technical and executive stakeholders
  • Strong track record of translating complex business goals into actionable, measurable GTM strategies
  • Experience managing complex, multi-stakeholder engagements with competing priorities and high expectations
  • Excellent communication skills across written, verbal, and executive presentation formats
  • High degree of autonomy, organizational rigor, and comfort navigating ambiguity in a fast-paced environment
  • A genuine passion for strategic problem-solving, marketing performance, and delivering measurable customer value

This role is a hybrid in-office position, with an expectation of 3 days in office and 2 days at home. 

Some travel will be required for this role, including occasional trips to client sites, meetings, or company events as needed.

The US base salary range for this position is $108,500 - $135,000 + bonus + benefits. 

Actual compensation offered will be based on factors such as the candidate’s work location, qualifications, skills, experience and/or training. Your recruiter can share more information about the specific salary range for your desired work location during the hiring process.

We want our employees and their families to thrive. In addition to comprehensive benefits we offer holistic mind, body and lifestyle programs designed for overall well-being. Learn more about ZoomInfo benefits here.


#LI-

#LI-Hybrid

About us: 

ZoomInfo (NASDAQ: GTM) is the Go-To-Market Intelligence Platform that empowers businesses to grow faster with AI-ready insights, trusted data, and advanced automation. Its solutions provide more than 35,000 companies worldwide with a complete view of their customers, making every seller their best seller.

ZoomInfo is committed to protecting your privacy when you apply for jobs with us. Please review our Job Applicant Privacy Notice for more details on how we handle your personal information.

ZoomInfo may use a software-based assessment as part of the recruitment process. More information about this tool, including the results of the most recent bias audit, is available here.

ZoomInfo is proud to be an equal opportunity employer, hiring based on qualifications, merit, and business needs, and does not discriminate based on protected status. We welcome all applicants and are committed to providing equal employment opportunities regardless of sex, race, age, color, national origin, sexual orientation, gender identity, marital status, disability status, religion, protected military or veteran status, medical condition, or any other characteristic protected by applicable law. We also consider qualified candidates with criminal histories in accordance with legal requirements.

For Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. ZoomInfo does not administer lie detector tests to applicants in any location.

Top Skills

Ad Operations
Campaign Management
Digital Advertising
Dsps
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The Company
HQ: Vancouver, WA
3,500 Employees
Year Founded: 2007

What We Do

ZoomInfo is the go-to-market (GTM) platform for businesses development and revenue growth. Powered by real-time data and insights, our unified engagement platform helps sales and marketing teams find, acquire, and grow customers.

Why Work With Us

ZoomInfo is where the world’s brightest minds in Data and Go-To-Market come together to do their best work. We’re a founder-led organization that recognizes your success with 2x the career mobility of our SaaS peers. Being action-oriented, resourceful, and resilient will not only help you fit in, it will help you thrive.

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