Senior Strategist

Reposted 3 Days Ago
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Mumbai, Maharashtra, IND
In-Office
Senior level
Consulting
The Role
As a Senior Brand Strategist, you'll develop branding strategies, translate market insights into actionable initiatives, and collaborate with leadership teams to enhance client brands and drive business growth.
Summary Generated by Built In

Landor is looking for a Senior Strategist with to join our Mumbai studio. Could this be you? 

We are Landor, part of WPP 

World-leading brand experts, 

underpinned by the most expansive strategic & creative capabilities in our category.

We make brands more valuable and less vulnerable.

We build brands differently. We work with our clients to define and solve their business problems through the lens of brand. We strategically join the dots between our design, experience, governance and measurement capabilities, and always connect our brand work to business outcomes. 

Landor companies also include amp (sonic branding), bdg (workplace & architectural experts), Deep Local (creative technologists) and ManvsMachine (3D motion design).

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

Role Overview:

You will play a pivotal role in shaping and enhancing our clients' brand(s). As a Senior Brand Strategist, you will develop provocative branding strategies with certainty that align with client goals, drive market differentiation, and foster customer loyalty. Your responsibilities will include translating insights from market research and consumer analysis into sharp positioning, brand architecture, portfolio strategies, guiding creative teams to bring brands to life with, and translate insights into actionable branding initiatives. Your expertise will shape how brands are experienced in the market and will influence decision-making at the highest levels of our clients’ organizations. Your strategic vision will not only enhance brand recognition but also contribute significantly to overall business growth.

What you'll do:

 Lead the development of brand strategy for corporate and consumer brands across geographies and categories – craft brand narratives, tone of voice, and messaging frameworks that guide creative expression and ensure strategic clarity.
 Own and lead end-to-end work streams, ensuring timely delivery and high strategic rigour throughout the engagement.
 Synthesise research and insights into clear, actionable strategic recommendations that drive differentiation and business impact.
 Collaborate with creative, product, and executive leadership teams to ensure cohesive and impactful brand initiatives.

What you'll need:

Experience in brand strategy, consulting, or related fields.
 Proven track record across insight mining, brand positioning development, brand naming systems, brand and portfolio architecture, creative briefing, brand tone and messaging frameworks, and design understanding.
 Experience working across multiple industries and geographies; ability to quickly distill insights and translate them into actionable strategic recommendations.
 Strong analytical, storytelling, and presentation skills, with the ability to facilitate workshops and present to senior clients.
 Solid understanding of how brands intersect with business strategy, including retail experience, culture, product/service innovation, and packaging strategies.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. 

We build brands. We build futures. Landor, a WPP company, is an equal opportunity employer. We consider all applicants without discrimination or regard to particular characteristics, committed to a culture of respect where everyone belongs and can progress in their careers.

#LI-DNI #LI-DNP #LI-WPPBC1

Skills Required

  • Experience in brand strategy, consulting, or related fields
  • Proven track record across insight mining, brand positioning development, brand naming systems, brand and portfolio architecture
  • Strong analytical, storytelling, and presentation skills
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The Company
Chicago, IL
622 Employees
Year Founded: 1941

What We Do

A global leader in brand consulting and design, Landor helps clients create agile brands that thrive in today’s dynamic, disruptive marketplace. Our work enables top brands—from Barclays to BMW and Tide to Taj—to stand for something while never standing still. Landor’s branding services include strategy and positioning, identity and design, motion graphics, brand architecture, prototyping, innovation, naming and verbal identity, research and analytics, environments and experiences, engagement and activation, and interactive and media design. Founded by Walter Landor in 1941, Landor pioneered many of the research, design, and consulting methods that are now standard in the branding industry. Today, Landor has 26 offices in 19 countries, working with a broad spectrum of world-famous brands. Clients include Alitalia, Barclays, Bayer, BBC, BMW, BP, Cracker Barrel Old Country Store, FedEx, GE, Kraft Heinz, Huawei Technologies, Marriott International, Nike, Pernod Ricard, Procter & Gamble, S&P Global, Samsung, Sony, and Taj Group. Landor is a member of WPP, the world's largest marketing and communications firm.

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