Senior Strategist

Company Description

Adjective & Co. is an award-winning branding and full-service branding and advertising agency headquartered in Jacksonville Beach, Florida with satellite offices in New York. We specialize in brand strategy, brand identity and design, advertising, digital, social media, and brand management. We only work with people who don’t suck—that goes for clients AND team members.

We truly believe a happy team creates amazing work, you can do more with less, getting scrappy when needed, and outthinking vs. outspending the competition. Notable un-sucky clients include Gatorade, Insomnia Cookies, Chipotle, Sweetwater, New York Islanders, THE PLAYERS, and many others. We give our team lots of freedom, but it comes with lots of responsibility—and the occasional happy hour or three.

Us trapped in a bulleted nutshell:

• The Un-agency

• Ad Age "Small Agency of the Year" Southeast Gold

• Award winning creative (Over 200 gold and silver ADDY awards)

• Ad Age Best Places to Work & Inc. Magazine “Top 50 Best Workplaces in the U.S." 4+years

• 2020 and 2023 Inc. 5000 list of the fastest-growing private companies in America

• Killer portfolio of brands and clients that don't suck

• Not on Facebook

• Love coming to work. Hate leaving.

• Award-winning creative

• Think Winston Wolf, but in agency form

• Out to take over the world

Job Description

Adjective & Co. is on the hunt for an experienced, sharp-minded Senior Strategist who has mastered the art of brand and marketing strategy. The ideal candidate eats and breathes demographics, psychographics, consumer insights and looks at things through the lens of the big idea. They think with both sides of their brain, and have a deep understanding of both branding and marketing. They will use their arsenal of skills and experience to continue to push our clients’ brands to the next level.

About You

• Strong passion for brand-building and a deep understanding of consumer behavior in the modern media landscape

• Exceptional communication and project management skills with the ability to meet deadlines and deliver results

• Deep knowledge and understanding of brand development, brand activation and brand management

• A proven executor who is willing to roll up their sleeves and get into the weeds with clients and the team

• Analytical mindset with the ability to use data and market research to inform larger branding decisions

• Self-organized, self-driven, and have a strong attention to detail

• Comfortable working in a fast-paced, dynamic environment and can adapt to changing priorities

• Proven ability to think strategically, solve complex problems, manage multiple priorities, and deliver results

• Ability to play well with others—working both independently and as part of a collaborative group

• Client communication and presentation skills are part of your DNA

• A strategic thought leader, always seeking the best approach to clearly present ideas, research and data that ignites brand innovation

• Love nerdy stuff like research, data, finding trends across all media

• You have what it takes to be a part of the A-Team

The Day-To-Day Expectations:

• Examining our clients’ businesses to get to know their brands quickly and understand their objectives

• Conducting comprehensive brand audits, competitive and industry analysis

• Gathering brand assets, information, and primary and secondary research to organize, distill, and analyze

• Performing in-depth analysis of internal and external communications and various marketing assets

• Establishing cohesive, coherent strategies and plans to support our growing portfolio of brands

• Creating brand strategy reports/presentations, in collaboration with members of the account and creative teams

• Writing brand strategy, identity and campaign creative briefs that inspire great creative work

• Working closely with our leadership team to receive feedback and create improvements to strategy process 

• Creating test-and-learn plans to improve and evolve execution of digital, social and CRM work 

• Producing cohesive and intelligent annual plans with the flexibility to shift quickly in order to achieve results

• Creating and leading customer journey mapping, encompassing all tactics and touchpoints

• Developing and evolving CRM strategies for various clients and target audiences

• Providing thought leadership to internal and external teams on the latest trends based on consumer research, insights, analytics, and strategic planning

• Creating presentation decks in various platforms/formats (Keynote, Figma, etc.)

• Defining and refining the brand's unique value proposition, ensuring it resonates with the target audience and distinguishes the brand from competitors

• Monitoring and tracking brand health metrics to prove brand value building and ROI

• Establishing and tracking KPIs/success metrics to make data-backed decisions

• Supporting integrated marketing/communication campaigns that effectively communicate the brand's message and drive brand awareness, customer loyalty, engagement and award-winning creative work

• Do the damn thing

Qualifications

• Minimum of five (5+) years of agency experience as a strategist 

• Bachelor’s degree or equivalent in advertising, strategy, analytics, marketing or related field

• Extensive experience researching and analyzing data across a variety of industries and a diverse range of clients

• Must be able to demonstrate/showcase abilities, skills, thinking and experience through previous work/case studies

• Deep understanding of brand value, brand architecture, visual and verbal identity, messaging, and tone of voice

• Proficiency in research tools and software and marketing tools

• Ability to translate raw data into visuals, actionable insights and present in visually engaging format

• Comfortable presenting to internal teams, agency partners and directly to clients—both on-screen and in person

• Proven ability to meet deadlines, develop plans for the completion of projects and execute based on them

• Not afraid to occasionally burn the midnight oil from time to time and travel as necessary

• Local/on-site preferred but open to remote candidates

Additional Information

Big Perk Energy:

• Beach office within walking distance to the ocean in Jax BeachFlexible work schedule

• Travel accommodations for remote employees

• Amazing, collaborative team environment (lots of work, but lots of fun) 

• Six weeks in holidays throughout the year and your birthday off

• Vacation Un-Policy (take vacation time when you go on vacation)

• Grown-up stuff like healthcare, dental and retirement plan

• Freedom to work when and where is best for you

• Award shows & Annual Trips