Senior Strategist

We weren't built to follow, we were built to lead.

SAMY is the global powerhouse redefining brand communication for a social-first world—helping brands stay relevant, shape culture,and build real connections at the speed the world moves.

Since 2013, we've grown from a bold idea into a global force: 1,200+ experts, 17+ offices, 55 markets, 22+ countries. We launch 40+ campaigns a week, create one piece of content every minute, and generate +$500K in revenue every day.

We are Path Finders: curious, ambitious,  and never afraid to challenge what’s next.

We don't play it safe. We build what's next.

Link instagram, tiktok, cultura.

This is a social-first strategic role for someone who understands how brands grow through culture, platforms, creators and communities.

You’ll combine strategic thinking, creative instinct and commercial awareness to build social strategies that drive meaningful business impact, working across a broad portfolio of brands and categories.

The ideal candidate is culturally fluent, platform-native and experienced in translating audience behaviour into actionable social strategies with experience across the social landscape from content to influencers and everything in between.

Join the team behind one of the world's most iconic beauty portfolios and help define how global brands win in today's creator economy.
Beauty is one of the fastest-moving and most influential industries in the world. Trends are born overnight, creators shape consumer behaviour, and communities decide what products become tomorrow's icons. Working on this account means having a front-row seat to everything happening across social, culture, creators and innovation.

At SAMY, you'll help global beauty brands stay ahead of what's next. You'll turn cultural shifts into strategy, identify the creators driving conversations, and build advocacy programmes that connect brands with millions of people in authentic ways.

You'll work at the intersection of social, culture, AI, technology and creativity, where every day brings new trends, new platforms and new opportunities to shape the future of beauty marketing.

If you're passionate about creators, obsessed with culture and excited by the idea of working on one of the most prestigious global beauty accounts in the industry, we'd love to meet you.

• Developing social-first strategies that align brand ambition with audience behaviour and platform dynamics.

• Turning business objectives into culturally relevant, platform-native strategic approaches.

• Creating strategic narratives that inspire innovative creative work and unlock growth opportunities.

• Identifying cultural trends, conversations and moments brands can authentically participate in.

• Collaborating closely with creative, paid, influencer and account teams to deliver integrated strategies.

• Using performance data and insights to optimise strategy and improve effectiveness over time.

• Contributing to new business pitches and proactive opportunities with strong strategic thinking and cultural insight.

• Helping clients understand the role social plays in driving attention, engagement, and measurable business outcomes.

• Strong experience in social strategy across culturally-led brands.

• Deep understanding of social platforms including TikTok, Instagram, YouTube, Reddit and emerging channels.

• Strong grasp of platform mechanics, formats, algorithms and how content performs differently across platforms.

• Experience building social and content strategies that deliver both cultural relevance and commercial impact.

• Understanding of influencer marketing, creator ecosystems and partnership strategies.

• Experience contributing to or leading strategic input into new business pitches.

• Excellent strategic storytelling and presentation skills.

• Strong understanding of audience behaviour, online communities, and cultural trends.

• Ability to balance reactive thinking with long-term strategic planning.

• Collaborative mindset with experience working across cross-functional teams

• Work your way – Flexible schedule, hybrid work, and the opportunity to work up to 3 weeks a year from any SAMY office around the world.

• Time that matters – Celebrate your birthday with a day off, plus company holidays on December 24th and 31st to recharge.

• Grow with us – Global mobility opportunities, mentorship, parenthood support, and a transparent performance-driven compensation framework.

• Be part of the journey – Help shape our team through our referral program and enjoy a collaborative, social culture, backed by a transparent, performance-driven compensation framework that rewards impact and supports your growth.

• + LOCAL BENEFITS 

Forget the job description for a second. The real question is: are you a Path Finder?
Bold enough to challenge what's possible. Collaborative enough to build it together. Driven enough to make it happen.

We don't just hire for roles, we hire for mindset. We look for people who communicate with honesty, collaborate without ego, embrace change with energy, and take real ownership of what they build.

We’re not looking for people who think the same, we’re looking for people who want to grow with us.
Here's what it actually looks like to belong here:

Be Kind — because respect, trust, and honest feedback make great teams stronger.

Go Beyond — because good is never enough when excellence is the standard.

Craft Together — because the best ideas don't happen in silos.

Enjoy the Journey — because growth lives outside the comfort zone.

Own It — because real impact starts with accountability.

If this feels like your kind of adventure, let's build something together.

At SAMY, difference is not something we accommodate, it’s what makes us stronger.

With a team made up of 70% women and more than 35 different nationalities, our different backgrounds, perspectives, and experiences challenge our thinking, sharpen our creativity, and push us to build better work, and a better company.

We are committed to creating an inclusive, accessible, and barrier-free environment where everyone feels seen, heard, and empowered to thrive. And if you need support or adjustments along the way, we’ll make sure you have what you need to do your best work.