About Us:
Grow Therapy is on a mission to serve as the trusted partner for therapists growing their practice, and patients accessing high-quality care. Powered by technology, we are a three-sided marketplace that empowers providers, augments insurance payors, and serves patients. Following the mass increase in depression and anxiety, the need for accessibility is more important than ever. To make our vision for mental healthcare a reality, we’re building a team of entrepreneurs and mission-driven go-getters. Since launching in February 2021, we’ve empowered more than ten thousand therapists and hundreds of thousands of clients across the country and insurance landscape. We’ve raised more than $178mm of funding from Sequoia Capital, Transformation Capital, TCV, SignalFire, and others.
We’re seeking a Senior/Staff Content Designer to craft clear, inclusive, and trustworthy product experiences across our client and provider products.
You’ll work end-to-end: defining content strategy, shaping value propositions, building language systems, and writing the UI copy that powers critical workflows. The right candidate brings strong product instincts, comfort with ambiguity, and the ability to translate complex mental and behavioral healthcare and insurance concepts into language that helps people move forward with confidence.
- Lead content strategy for your surfaces and journeys for our core products and features by partnering with Product, Design, Research and Ops to uncover explicit and latent customer needs, then map business goals to those needs to define messaging across channels and touchpoints
- Craft compelling, prioritized value propositions that, through complexity, define message hierarchy, and decide where messages matter most across the journey
- Write product content at every fidelity—from prompts, labels, and error states to onboarding, notifications, and long-form help—explore multiple options, tone shifts, and manage risk and safety, explaining trade-offs with confidence
- Shape and evolve content systems, style guidelines, and reusable frameworks to scale consistent experiences across the platform
- Audit existing content for inclusivity, clarity, and tone, ensuring outputs align with Grow Therapy’s mission and voice
- Bring clarity to complex domains by translating healthcare jargon into approachable language; partner with Legal and Clinical early and often to align on compliant, human-centered solutions
- Work directly in Figma and product prototypes; plan research with product managers/designers/researchers to validate comprehension, trust, and usability
- Drive cross-functional alignment by facilitating workshops, making crisp recommendations, managing stakeholders, and documenting decisions as guidelines and best practices
- 6+ years in content design/UX writing with a portfolio demonstrating impact across journeys, systems, and UI copy (in-house product experience required)
- Track record of collaborating cross-functionally and leading high-impact initiatives in ambiguous, fast-paced environments
- Superior communication and storytelling skills, with sensitivity to tone, inclusivity, and the mental health context
- Proven expertise in UX writing, content strategy, and systems thinking
- Writing craft that is concise, conversational, inclusive, and precise — plus the range to flex tone appropriately for context and audience
- Research fluency and comfort leveraging insights/data and collaborating with researchers to inform strategy and iterate.
- Tools & prototyping skills that show you’re comfortable in Figma (and similar), able to troubleshoot interaction/content issues and work directly in prototypes
- Business orientation so you can tie choices to outcomes, articulate trade-offs, and show measurable impact on engagement, comprehension, and trust
- In-house product experience required; healthtech or consumer-facing product experience preferred
- Bachelor’s degree or equivalent practical experience
- Portfolio required, showcasing both strategic content work and conversational/AI design samples
- Excellent collaboration and mentorship skills
- Strong understanding of accessibility and inclusive design principles
- Employment Type: Full Time, Exempt
- Base Compensation: The base compensation range for this position is
- Hybrid Commitment: $182,000 - $227,000 USD annually
- Fully Remote Commitment: $152,000 - $190,000 USD annually
This role can be hybrid (onsite from our NYC, San Francisco, or Seattle hub location three days per week: Tuesday, Wednesday, Thursday) or fully remote. Both arrangements include travel 2–3 times per year (e.g., company and department offsites).
The base compensation for this role will vary depending on several factors, including relevant experience, qualifications, and the candidate's working location.
Full Time Employee Benefits:
- Comprehensive Health Coverage: Medical, dental, and vision insurance, plus life and disability coverage.
- Parental Leave & Family Support: Up to 18 weeks paid leave and a new child stipend.
- Financial Wellness: 401(k) program and equity opportunities.
- Meals & Home Office Support: Stipends for home office setup and ongoing funds for meals, with tailored perks for both remote and in-office employees.
- Time Off to Recharge: Flexible PTO, 12 paid holidays, and a full winter break week.
- Wellness & Development: Annual stipends to put towards personal & professional growth.
- Mental & Physical Health Support: No-cost access to therapy through the Grow platform, weekly flexible hours for self-care (“Mental Health Mornings/Afternoons”) and memberships to leading wellness apps (such as One Medical, Headspace, and Talkspace).
- Extra Perks: Pet insurance discounts, commuter benefits, and global travel assistance.
Research shows that some groups hesitate to apply unless they meet every qualification. If you’re excited about this role but don’t check every box, we encourage you to apply. At Grow, we value diverse experiences, transferable skills, and the unique strengths each person brings.
Grow Therapy is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
Use of AI Tools: By submitting your application, you acknowledge and consent to the use of automated tools as part of our recruitment process. Specifically, we use a third-party AI tool, Gem, to assist in the initial screening of resumes. This tool analyzes resumes based on role-specific criteria provided by our recruiters to identify potentially strong matches for the role. Importantly, no hiring decisions are made by the AI tool. All decisions about which candidates move forward are made by our human recruiting team after independent review.More information about Gem’s approach to compliance with California FEHA regulations on automated decision systems and New York Local Law 144 can be found on the Gem compliance website.We are committed to transparency and fairness in our hiring practices. If you have questions about how our AI tools work, or would like more information about how your application will be processed, please contact us at [email protected]. If you require an accommodation due to a disability, or have concerns about the use of AI in the hiring process, please also contact us. We are happy to provide assistance or offer an alternative method of participating in the recruitment process.
Top Skills
What the Team is Saying
What We Do
We see technology not as a layer on top of care, but as the connective tissue that helps it grow.
Grow Therapy is an online therapy platform that helps you find a therapist who gets you—and takes your insurance. Grow was founded to create end-to-end systems that make therapy easier on both sides: helping therapists launch and grow thriving private practices by removing the friction of credentialing, billing, and insurance, so they can focus on care, and helping clients actually find and afford it.
Our founders come from Harvard Medical School, Stripe, and Blackstone, and bring Grow’s mission to life from the inside out, pairing bold vision with a culture of balance, belonging, and whole-person wellness.
We believe change starts by empowering therapists. Grow’s smart platform helps independent providers build sustainable practices by handling credentialing, billing, and referrals, so they can focus on what matters. With business tools, a supportive clinical community, and opportunities like CE events and speaking engagements, Grow helps therapists practice with more autonomy and less administrative strain, reducing no-shows, increasing demand, and creating more space for care.
We then help people find those licensed therapists who reflect their lived experience, whether that means shared racial or cultural background, language, identity, or life stage. Our platform makes it easy to search by specialty, availability, and insurance so clients can book care that fits their life and budget.
Today, Grow supports thousands of therapists and prescribers across all 50 states and has delivered care to over 1 million clients. We’re in-network with 100+ major insurers, including Aetna, Cigna, Medicare, Medicaid, and UnitedHealthcare, and have raised more than $178M from leading investors like Sequoia Capital, Goldman Sachs Alternatives, TCV, Transformation Capital, SignalFire, and Plus Capital.
We believe in benefits that support the whole you. That means two hours each week to care for your mental health, a $600 annual therapy stipend, $500 learning and $300 wellness stipends, a $1,000 remote office setup, free in-office meals, and flexible PTO with a paid December recharge week.
We’re building the future of mental healthcare and that starts with how we care for our own team. If you’re excited by bold challenges and meaningful impact, Grow with us.
Why Work With Us
At Grow Therapy, we believe well-being isn’t just a perk—it’s part of how we work. From clinicians to engineers, designers and support, every voice helps shape the care we build. Our mission-driven team is rethinking mental health care, supported by flexible PTO, paid winter recharge, mental health breaks, therapy stipends, and wellness perks.
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Grow Therapy Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
We value hybrid and remote work with offices located in New York City, Seattle, and San Francisco.
