Senior Specialist Marketing, Demand Generation

Wood Mackenzie is the global data and analytics business for the renewables, energy, and natural resources industries. Enhanced by technology. Enriched by human intelligence. In an ever-changing world, companies and governments need reliable and actionable insight to lead the transition to a sustainable future. That’s why we cover the entire supply chain with unparalleled breadth and depth, backed by over 50 years’ experience. Our team of over 2,400 experts, operating across 30 global locations, are enabling customers’ decisions through real-time analytics, consultancy, events and thought leadership. Together, we deliver the insight they need to separate risk from opportunity and make confident decisions when it matters most.

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Wood Mackenzie Values

• Inclusive – we succeed together
• Trusting – we choose to trust each other
• Customer committed – we put customers at the heart of our decisions
• Future Focused – we accelerate change
• Curious – we turn knowledge into action

Role Purpose

The Senior Marketing Specialist, Upstream and Carbon Management, reports to the Global Program Marketing Director, Upstream and Carbon Management, and will collaborate closely with the Global Marketing team to deliver on their plans with an extra focus on Asia Pacific.

This person will play a crucial role in helping the team achieve its segment commercial targets. They will be focused on delivering multi-channel marketing campaigns to drive lead generation and new business, while supporting customer cross-sell.

To be successful in this role, you will enjoy working as part of a team, have strong attention to detail, and have excellent business English communication skills. You must be comfortable following processes but also working in ambiguity and in a changing environment. We are looking for someone who demonstrates a keenness to develop their B2B marketing practice.

Main Responsibilities

• Build and execute high-quality multi-channel demand generation campaign tactics for APAC and globally, working closely with colleagues across the global marketing team

• Channels and activities will include: social media (paid and organic), SEO/SEM, digital advertising, third-party partnerships, email, events and webinars, web page creation, prospect and competitor research, campaign analytics, and more

• Write, adapt, and deliver marketing content for use across marketing channels/activities

• Effectively work with senior marketing leaders to continuously analyse and evaluate marketing campaigns, making pivots and adjustments to improve performance and deliver on KPIs – track, analyse, and optimize continuously!

• Work collaboratively with the global marketing team (digital, content, creative, product marketing, PR, and more) to maximize the reach and performance of campaign activities and to share best practices

• Work with cross-functional stakeholders (e.g. Sales, Research, and Consulting teams) to build audiences and content

• Build and research audiences in identified target segments using Salesforce/Pardot

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About You

• Strong business English language skills required.

• A Bachelor's degree in a relevant field or equivalent vocational training/marketing certification

• At least three years professional experience in delivering B2B product/service demand generation campaigns across the APAC region and/or globally; experience in B2B marketing in the energy sector is preferred

• Excellent verbal and written communication skills, showcasing story-telling and creative thinking across mediums (visual, written)

• Must be commercially oriented and use performance data to drive decision-making

• Must love collaborating across global teams and should possess a positive, solutions-orientated attitude and demeanour 

• Executes marketing tactics with understanding, accuracy and timeliness; can manage own workload with multiple priorities and self-motivate, with exceptional attention to detail

• Passionate about learning and development, with a keen interest in building your marketing skills and growing yourself professionally; employs a continuous learning mindset to advance skills and drive impact

• Strong customer-first mentality, both internal and external

• Tech-friendly; some experience with Martech (ideally, have some experience using Salesforce and Pardot) and digital marketing practices and channels (Google Analytics, SEO, PPC, and social media)

Expectations

• Wood Mackenzie is a place where we are committed to supporting our people to grow and thrive. We value different perspectives and aspire to create an inclusive environment which encourages diversity and fosters a sense of belonging. Here are the key behaviours and capabilities we expect from the role holder:

  • Behaving ethically, morally, and in line with our values

  • Being bold and persevering through uncertainty and change

  • Continuously developing yourself to add value

  • Making timely decisions and taking action

  • Delivering on your commitments and owning the outcome

  • Continuously striving for better in all you do

• We are a hybrid working company and the successful applicant will be expected to be physically present in the office at least 2 days per week to foster and contribute to a collaborative environment, but this may be subject to change in the future

• Due to the global nature of the team, a degree of flexible working will be required to accommodate different time zones.

Equal Opportunities

We are an equal opportunities employer. This means we are committed to recruiting the best people regardless of their race, colour, religion, age, sex, national origin, disability or protected veteran status. You can find out more about your rights under the law at www.eeoc.gov 

If you are applying for a role and have a physical or mental disability, we will support you with your application or through the hiring process.