Senior Marketing Executive

Company Description

Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

Job Description

• Responsible for the production of marketing materials to promote the trade show
• Develop and execute comprehensive marketing campaigns to engage audiences and undertake campaign planning and execution for multi-channel and cross device marketing by proposition to deliver campaign metrics.
• Translate marketing strategies into practical campaign execution metrics including acquisition targets, customer engagement and retention targets, brand awareness and new proposition development and other innovation goals.
• Implement content strategy with wider marketing and related teams (e.g. Creative), to define specific content, customer experience and target journeys by channel and specific measurable goals to inform optimisation and RoI.
• Effectively manage project timelines, ensuring all marketing initiatives are delivered on time and within budget.
• Manage processes and platforms to ensure appropriate visibility and tracking of multi-channel conversion and channel attribution.
• Leverage in depth audience understanding to better target / personalise marketing content that resonate with audiences at the right time.
• Work independently with minimal supervision, displaying self-motivation, initiative, and the ability to prioritize tasks effectively.

Qualifications

• Degree in Business, Communications or Marketing discipline or equivalent years of practical relevant experience
• Min 3-4 years of experience in leading/ executing marketing campaigns including organic and paid campaigns for projects/events/products
• Excellent language proficiency in English
• Excellent verbal and written communications skills. Strong presentation skills
• Effective knowledge in digital marketing - web channel, social media, web analytics, emails marketing system, database management system
• Creative mind-set towards designing and content creation
• Desire to develop skills and knowledge
• Possess a knack for multi-tasking and take pride in flawless work
• Dynamic team player and adaptable to change

Additional Information

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

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