With over 100 years of rich history and strongly positioned as a local bank with regional and international expertise, a career with our family offers the opportunity to be part of this exciting growth journey, to reset our future and shape our destiny as a proudly African group.
Job Summary
Are you a strategic, client-centric marketer who knows how to turn insight into meaningful engagement, measurable growth, and exceptional client experiences? We are looking for a Senior Specialist: Lifecycle Marketing to design and deliver integrated lifecycle programmes that strengthen relationships with institutional and corporate clients, deepen advocacy, and unlock commercial value across the full client journey.In this high-impact role, you will be accountable for shaping and executing lifecycle marketing strategies that create seamless, personalised and insight-led client experiences across all marketing touchpoints. Acting as a strategic bridge between marketing strategy, digital engagement and customer experience, you will help ensure that every interaction reinforces the organisation’s value proposition, strengthens brand positioning and contributes to measurable business outcomes.
You will work closely with Product, Coverage, Brand, Demand, MCA and GMCA teams to deliver data-driven lifecycle initiatives that support onboarding, engagement, retention, expansion, cross-sell, referrals and client advocacy. This opportunity is ideal for a proactive marketer who thrives at the intersection of strategy, storytelling, digital performance and client experience.
Job Description
Your key accountabilities will include the following;
Lifecycle Strategy and Execution- Develop and implement a holistic client lifecycle marketing strategy that drives engagement from onboarding through to retention, advocacy and growth.
- Continuously refine lifecycle programmes using client insights, feedback loops, performance data and market intelligence.
- Align cross-functional teams around shared lifecycle goals to deliver consistent, relevant and high-value client experiences.
- Map client journeys to identify critical engagement moments that deepen relationships and strengthen loyalty.
- Embed the voice of the client into each lifecycle stage to ensure marketing initiatives remain relevant, personalised and responsive to evolving needs.
- Drive client advocacy through recognition programmes, co-created content and referral initiatives that celebrate client success.
- Use lifecycle marketing to enhance client retention, increase share of wallet and support cross-sell opportunities.
- Define, track and communicate the ROI of engagement programmes through commercial, client and brand impact metrics.
- Translate performance insights into practical recommendations that improve campaign effectiveness and business value.
- Integrate AI, automation and analytics to anticipate client needs and deliver proactive, personalised engagement.
- Monitor market trends, competitor activity and emerging client expectations to identify opportunities for innovation.
- Champion data-driven decision-making and continuous improvement across lifecycle marketing initiatives.
- A Bachelor’s degree at NQF Level 7 in Marketing, Communications, Digital Marketing or a related field.
- A postgraduate qualification, MBA or Marketing Leadership qualification would be advantageous.
- Certification in digital marketing, account-based marketing, performance analytics or related disciplines would be beneficial.
- Strong B2B marketing experience, ideally within financial services, fintech or another high-value enterprise environment.
- Proven expertise in lifecycle marketing, growth marketing, demand generation, integrated campaign strategy, ABM or performance marketing.
- Experience using data, digital tools, automation and analytics to improve client engagement and marketing performance.
- Exposure to process optimisation, customer-centric design, quality management and technology-enabled decision-making.
- A track record of working across multiple stakeholders and influencing teams in a pan-African, regional or global context.
Education
Bachelor`s Degrees and Advanced Diplomas: Marketing (Required)Absa Bank Limited is an equal opportunity, affirmative action employer. In compliance with the Employment Equity Act 55 of 1998, preference will be given to suitable candidates from designated groups whose appointments will contribute towards achievement of equitable demographic representation of our workforce profile and add to the diversity of the Bank.
Absa Bank Limited reserves the right not to make an appointment to the post as advertised
Skills Required
- Bachelor's degree (NQF Level 7) in Marketing, Communications, Digital Marketing or related field
- Postgraduate qualification, MBA or Marketing Leadership qualification
- Certification in digital marketing, account-based marketing, or performance analytics
- Strong B2B marketing experience, ideally within financial services, fintech or high-value enterprise environments
- Proven expertise in lifecycle marketing, growth marketing, demand generation, integrated campaign strategy, ABM or performance marketing
- Experience using data, digital tools, automation and analytics to improve client engagement and marketing performance
- Exposure to process optimisation, customer-centric design, quality management and technology-enabled decision-making
- Track record of working across multiple stakeholders and influencing teams in a pan-African, regional or global context
Absa Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Absa Group and has not been reviewed or approved by Absa Group.
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Healthcare Strength — Medical aid, group life, disability, and funeral cover are described as comprehensive, with features such as terminal‑illness advances and beneficiary grocery benefits. Wellness and assistance offerings support overall financial and personal wellbeing.
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Retirement Support — A pension fund and group retirement arrangements are positioned as core benefits within fixed remuneration. Retirement coverage is embedded alongside other protections as part of standard employment.
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Equity Value & Accessibility — Employee share‑ownership (eKhaya) and equity‑linked awards broaden wealth‑sharing, with dividends or cash‑equivalent participation in some markets. This provides longer‑term value beyond base pay.
Absa Group Insights
What We Do
Absa Group Limited (Absa) has forged a new way of getting things done, driven by bravery and passion, with the readiness to realise growth on the African continent and beyond. We’re a truly African brand, inspired by the people we serve in Botswana, Ghana, Kenya, Mauritius, Mozambique, Seychelles, South Africa, Tanzania, Uganda, and Zambia. We also have representative offices in China, Namibia, Nigeria and the United States, as well as securities entities in the United Kingdom and the United States, along with technology support colleagues in the Czech Republic.
