Senior Specialist - Global Social Media

Be part of an iconic story.

TOMMY HILFIGER is one of the world’s most recognized global lifestyle brands, confidently welcoming and inspiring consumers since 1985. Originally established in New York City and infused with the vibrant spirit of Americana, to create the modern uniform of accessible luxury. The TOMMY HILFIGER brands consist of TOMMY HILFIGER and TOMMY JEANS, complemented by a range of licensed product categories that extend the brand lifestyle across generations, geographies, activities and occasions. Tommy Hilfiger’s global marketing approach and communications strategy taps into culture through the world of F.A.M.E.S.: the people, organizations and ideas boldly driving the future of Fashion, Art, Music, Entertainment and Sport. Major global campaigns, sponsorship platforms, and disruptive activations with world-class athletes, musicians and entertainers bring a constant source of energy and inspiration to the brand. Immerse yourself in TOMMY HILFIGER here! (YouTube, Instagram, TikTok)

The Team
The Global Social Media team, part of the Global Consumer Engagement team, is responsible for developing all social media strategies and implementing how we show up as a brand across social media channels for both Tommy Hilfiger and Tommy Jeans. The Global Social Media team’s vision is to:
1.     Consistently drive brand desirability and relevance
2.     Build consumer love, desire and trust for our products
3.     Build a brand community, engaging with our target audience
4.     Create Cut-Through social first content which drives shareability

The Role   
The Senior Specialist, Social Media plays a key role within the Global Consumer Engagement team by executing high-impact social media activations for Tommy Hilfiger’s sponsorships and partner-driven campaigns. This role translates Global social media strategy into operational excellence, managing activations from concept through delivery while ensuring alignment with brand objectives. The Senior Specialist collaborates with internal teams, external agencies and regional partners to deliver consistent, engaging and on-brand content, including creator-led campaigns.

Current Areas of Ownership (Subject to Change):

• Execution and management of sponsorship activations (events, races, fan experiences, fanwear)

• Day-to-day coordination with external partners and agencies

• Guidance and support for Social Media Coordinators assisting with sponsorships

Primary Interfaces:

• Director, Global Social Media & broader social media team (strategy and creative direction)

• Social Media Coordinators (execution support/guidance)

• Cross-functional Marketing teams, EIM, PR, E-Comm, Media, Agencies, Creators

• Regional teams for sponsorships (EMEA, APAC, Americas) and external partners/creators

Decision Rights:

• Owns execution-level decisions for sponsorship campaigns and content within approved strategy

• Provides guidance and quality oversight to Coordinators as needed

• Escalates strategic, creative or reputational decisions to Director, SVP or CMO as appropriate

Responsibilities

• Execute Global social media strategy for all current and new sponsorships, ensuring excellence, consistency and platform-optimized delivery.

• Lead day-to-day execution of Global social content for sponsorships, including events, races/games, collections, shoots and fan activations.

• Collaborate cross-functionally with marketing, PR, CRM, e-commerce and external agencies to produce content aligned with sponsorship objectives.

• Partner with regional teams across Europe, APAC, and the Americas to align on content guidelines, briefings, usage rights, approvals, and platform-specific adaptations.

• Contribute creative ideas, develop briefs, and support on-site and on-set production as needed.

• Manage creator and talent content activations, collaborating with influencer teams and external partners to ensure brand consistency and high engagement.

• Edit and coordinate social assets, including video cutting, cropping, template creation and content adaptation across channels.

• Manage timelines, priorities, and deliverables across multiple sponsorship projects simultaneously.

• Oversee social rollout, calendar management and approvals for sponsorship activations across all Global social channels.

• Support Coordinators with publishing guidance as needed to maintain quality, consistency and platform best practices.

• Track performance, report on results and provide insights to inform future sponsorship activations.

• Stay current on social media trends, platform updates and best practices to proactively suggest optimizations.

Experience & Background

• 8+ years of social media experience in brand, sponsorship, or partnership activations, ideally within fashion, lifestyle or sports.

• Proven experience managing Global campaigns, cross-regional execution and sponsorship activations.

• Skilled in liaising with regional teams and external partners to manage content localization, platform-specific execution and usage rights.

• Strong creative judgment and experience producing briefs, content, and creative guidelines.

• Excellent project management skills; able to manage multiple complex activations simultaneously.

• Proficiency in social media analytics, trends, and Global/regional channels (including Instagram, TikTok, WeChat, YouTube, Facebook and X).

• Strong communication, collaboration and interpersonal skills; comfortable presenting to senior leadership.

• Flexible for evening or weekend work as required by sponsorship schedules.

Scope & Flexibility

Scope of responsibilities may evolve over time based on business needs, team priorities and organizational focus. This role is defined by level of responsibility and ways of working rather than ownership of a fixed set of projects.

Your Wellbeing is Our Priority

In the heart of Amsterdam, PVH is home to the global headquarters of Tommy Hilfiger and the European offices of Calvin Klein.  

• Wellbeing: exclusive onsite gym and fitness classes, personal training, meditation studio, sports clubs, in-house physio, and receive access to our nutritional and wellbeing programs 

• Campus: extensive food and beverage offerings, top-notch restaurant, barista coffee bars, sky bar, monthly social events, weekly Thursday drinks, game nights, and campus-themed activities that will keep your social life busy 

• Develop your career: whether you lead a team or contribute your own expertise, everyone is a leader at PVH. PVH University curates and delivers training programs for you to continuously develop your professional and personal goals 

• Be at the forefront: stay closely connected to our brands, CALVIN KLEIN and TOMMY HILFIGER, and be a part of seasonal market launches, sample sales and receive employee discounts! 

Check out our Amsterdam Campus here.

About PVH:

We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+.   

One of PVH’s greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. Learn more about Inclusion & Diversity at PVH here.

PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications without regard to race, ethnicity, color, sex, gender identity or expression, age, religion, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH is also committed to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential.