Senior Specialist Brand Marketing (m/f/x) Tommy Hilfiger

Be part of an iconic story.

TOMMY HILFIGER is one of the world’s most recognized global lifestyle brands, confidently welcoming and inspiring consumers since 1985. Originally established in New York City and infused with the vibrant spirit of Americana, to create the modern uniform of accessible luxury. The TOMMY HILFIGER brands consist of TOMMY HILFIGER and TOMMY JEANS, complemented by a range of licensed product categories that extend the brand lifestyle across generations, geographies, activities and occasions. Tommy Hilfiger’s global marketing approach and communications strategy taps into culture through the world of F.A.M.E.S.: the people, organizations and ideas boldly driving the future of Fashion, Art, Music, Entertainment and Sport. Major global campaigns, sponsorship platforms, and disruptive activations with world-class athletes, musicians and entertainers bring a constant source of energy and inspiration to the brand. Immerse yourself in TOMMY HILFIGER here! (YouTube, Instagram, TikTok)

PVH is one of the most successful fashion and lifestyle companies in the world. Our brand portfolio includes the iconic brands CALVIN KLEIN and TOMMY HILFIGER with more than 30.000 employees operating in over 40 countries. PVH stands for development and innovation like no other company with the ongoing digitalization and integration of all channels.

One of PVH's greatest strengths is our people and our shared desire to create an inclusive work environment where every individual is valued and every voice is heard. Together, we are committed to a more diverse and fair fashion industry to drive sustainable change both at PVH and in our industry.

The head office for the DACH and EEC markets, covering 13 countries with more than 2.700 employees, is located in Düsseldorf and is the main location of around 500 employees.

We are looking for a Senior Specialist Brand Marketing (m/f/x) who will be part of the local Omni-Channel Tommy Hilfiger Brand Marketing Team. As part of the team you drive the local Marketing calendar for the brand Tommy Hilfiger and translate global defined brand strategies into local needs. In this, you are a key partner to our retail teams as well as central HQ Brand Marketing teams. Your team makes sure to balance the local commercial needs with the brand strategy and to drive - together with our Digital Marketing Team (incl. Content Marketing, Influencer Marketing, Media) as well as our Events & Communication team - 360 degree activations & campaigns at all consumer touchpoints.

As part of the team you independently drive activations, campaigns and projects as well as small cross-functional teams. Tracking business KPI’s and identifying additional & new innovative ideas are measuring the success of our work.

A day in the life of a Senior Specialist Brand Marketing (m/f/x) Tommy Hilfiger:

• You will drive & manage local consumer centric activations and campaigns for our brand Tommy Hilfiger with a focus on our wholesale and franchise partners
• You will take over first marketing budget planning & tracking for your own projects
• You will drive new ideas and innovations to balance commercial needs with our brand strategy to expand the presence of our brands on a local base
• You will monitor & track your activations/projects by relevant KPI’s and ROI’s
• You will monitor product distribution and brand consideration
• You will analyze brand positioning and consumer insights

What do we need from you? You have:

• At least 4 years professional experience in Marketing, preferred in an international lifestyle brand or FMCG/Retail space
• Experience in dealing with agencies and event management
• Strong project management skills & proven experience to drive cross-functional project teams
• Creative and innovate driven marketing mind, with deep understanding of marketing trends
• Strategic, performance and data driven mind-set
• Solution-oriented, pragmatic and commercial mind-set
• Charismatic and communicative people person with strong team spirit
• Fluent in written and spoken German and English
• Very good MS-Office knowledge (Word, Excel, PowerPoint)

What you can expect from us:

• PVH offers you a smart working model including a flex office solution, a "work from anywhere" concept, meeting-free Fridays and many other components
• Lead Yourself. Lead Together. Lead the Way. The PVH Leadership Behaviors are the actions that unlock the potential of each of us. Whether you lead a team, a project or contribute your own expertise, everyone is a leader at PVH
• We promote a culture of development and offer training and learning opportunities through our own PVH University
• Multiple employee benefits such as employee discounts, mobility offers and other initiatives

Our employees come together from all areas of life and all corners of the world. Inclusion and diversity is a key pillar of our corporate culture. We know that diversity makes us stronger. Regardless of your origin, nationality, faith, disability, age, marital status, partnership status, sexual orientation or gender you are welcome here.

About PVH:

We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+.

One of PVH’s greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. Learn more about our commitments to Inclusion & Diversity here.

PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications without regard to race, ethnicity, color, sex, gender identity or expression, age, religion, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH is also committed to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential.