E-commerce content & marketing specialist (GE/NL)

Posted 5 Days Ago
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Münster, Nordrhein-Westfalen
Junior
Security
The Role
Responsible for managing online products with e-commerce partners, developing and executing marketing plans, and ensuring a reliable ecommerce experience. Collaborates with various teams and contributes to optimizing the customer experience. Requires a bachelor's degree in business administration or marketing with 1-3 years of e-commerce experience.
Summary Generated by Built In

Allegion gewährleistet die Sicherheit und den Schutz von Menschen an den Orten, an denen sie leben und arbeiten. Mit mehr als 30 Marken, weltweit, hat sich das Unternehmen auf Sicherheitsprodukte spezialisiert. Das Angebot reicht von Schlössern für Wohn- und Geschäftsgebäude, Türschließern und Ausstiegshilfen, Stahltüren und -rahmen bis hin zu Zugangskontrollen, Systemen zur Steigerung der Mitarbeiterproduktivität sowie Fahrradschlössern und -beleuchtung.

What are you going to do?

You are responsible for GPS's online products with all online e-commerce partners. You will also stimulate the growth of these partners in the e-commerce channel through effective strategic planning and deployment of content, resources, marketing plans and advertising.

Furthermore, you will develop and maintain effective working relationships with various colleagues, such as product managers, marketing, and inventory management.

With your creative and analytical skills and flexible attitude, you contribute to a reliable and efficient ecommerce experience.

This includes tasks such as:

  • Loading, managing and reviewing the content of the online product portfolio to ensure that the categorization, imagery, text, pricing, placement on the site and promotional messages are accurate and meet brand standards.
  • Collaborate with Sales to develop and manage product assortment and marketing strategies to support the strategic vision for the assigned account.
  • Oversee the development and execution of annual account marketing plans through collaboration with account teams, internal sales, product, brand, and digital teams.
  • Develop and implement an online product strategy for all e-commerce partners.
  • Collaborate with Product Management and Sales to support and execute new product launches and marketing related initiatives.
  • Support in the planning, execution and analysis of annual online campaigns.
  • Provide support across AdWords, social media, and other existing advertising channels to support bottom-of-funnel operations.
  • Managing online reviews and ratings – including collecting reviews and providing responses; Updating product content and messaging on the site to better serve the customer.
  • Conduct bi-weekly and monthly advertising analysis and recommendations.
  • Studying category merchandising strategies of key competitors and the top-performing online retailers, to understand emerging trends.
  • Monitor and perform site audits for the accuracy of product content.
  • Monitor and manage product presentation enhancements, including short and long descriptions, key features, and imagery.
  • Proactively look for opportunities to improve go-to-market strategies and tactics, improve customer experience, and maximize ROI.
  • Promoting emerging technologies and developing opportunities for e-commerce.
  • Co-managing budgets related to marketing.

What do you bring?

  • Completed bachelor education in business administration or marketing with 1-3 years of experience in e-commerce.
  • Preferably background and knowledge of e-commerce and online marketplace management with demonstrable experience in successfully launching new products through e-commerce.

What helps you succeed?

As an E-commerce content & marketing specialist, you contribute to an optimal customer experience.

  • Good oral and written expression skills in English and preferably in German or Dutch.
  • Strong presentation and communication skills.
  • Fluent in today's social media platforms, you have an eye for and are willing to transition to new platforms.
  • An analytical mind, strong in planning and in details. You are a demonstrably creative thinker.
  • You are able to effectively work on several projects at the same time, under tight deadlines.
  • You show initiative to remove obstacles.

Wir Feiern wer wir sind!

Sie sind sich nicht sicher, ob Ihre Erfahrung perfekt auf die Stelle passt? Studien haben gezeigt, dass sich manche Menschen nur dann auf Stellen bewerben, wenn sie jede einzelne Qualifikation in einer Stellenausschreibung erfüllen. Bei Allegion setzen wir uns dafür ein, einen vielfältigen, integrativen und authentischen Arbeitsplatz zu schaffen. Wenn Sie sich also für diese Stelle interessieren, Ihre bisherigen Erfahrungen aber nicht perfekt mit allen Punkten der Stellenbeschreibung übereinstimmen, ermutigen wir Sie, sich trotzdem zu bewerben. Vielleicht sind Sie genau der richtige Kandidat für diese Stelle.

Wir heißen alle Unterschiede und Gemeinsamkeiten unter unseren Kollegen sowie in unseren Beziehungen mit Kunden, Lieferanten und allen anderen Menschen willkommen. Wir glauben daran, dass jeder unabhängig von Hintergrund, Erfahrung, Hautfarbe, nationaler Herkunft, Religion, Alter, Geschlechtsidentität, sexueller Orientierung oder anderen Merkmalen die Möglichkeit haben sollte, uns durch seine Bewerbung zu beeindrucken und bei der Arbeit sein Bestes zu geben. Das tun wir nicht, weil wir dazu verpflichtet sind, sondern weil es das Richtige ist. Wenn Sie sich aus irgendeinem Grund nicht über unsere Karriereseite bewerben können und Sie Unterstützung benötigen, wenden Sie sich bitte an unser Talent Acquisition Team unter .

© Allegion plc, 2023 | Block D, Iveagh Court, Harcourt Road, Dublin 2, Co. Dublin, Ireland

REGISTERED IN IRELAND WITH LIMITED LIABILITY REGISTERED NUMBER 527370

Allegion is an equal opportunity and affirmative action employer

Privacy Policy

The Company
HQ: Dublin
10,001 Employees
On-site Workplace

What We Do

Allegion (NYSE: ALLE) is a global pioneer in seamless access, with leading brands like CISA®, Interflex®, LCN®, Schlage®, SimonsVoss® and Von Duprin®. Focusing on security around the door and adjacent areas, Allegion secures people and assets with a range of solutions for homes, businesses, schools and institutions. Allegion had $2.7 billion in revenue in 2020, and its security products are sold around the world.

While Allegion is a new name in the security industry, we are not new. For over a century, we have kept people safe and secure with category leading products. From inventing the “panic release bar” exit device in 1908 to pioneering the first-ever electric-controlled lock, our brands have been innovators for almost as long as people have locked doors. Their entrepreneurial spirit is at the core of who we are.

As an independent Allegion, we are able to unlock our company’s true potential. By tapping into that entrepreneurial spirit that has made us the leader in mechanical security, we will continue to drive forward and integrate tomorrow’s electronic solutions into everything we do. Our long history of expertise in the commercial industry enables us to have better quality, stronger, and safer products for our residential customers. Together, with the power and passion of our global employees, we will realize Allegion’s full potential as we continue to be a leader in the global safety and security industry.

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