About the Role
Cloudflare's global campaigns team is seeking a highly motivated Senior Solution Campaign Manager to join and drive end-to-end campaign strategy for one of Cloudflare's core solutions. In this pivotal role, you'll own the complete campaign lifecycle-from strategy and content development to launch, optimization, and measurement-driving awareness, engagement, and, ultimately, pipeline growth.
In this role, you'll partner with regional teams across the world to identify market-specific challenges and opportunities, then craft campaign strategies that deliver pipeline on a global scale.
What You'll Do
Own Campaign Strategy & Execution
- Lead the complete campaign lifecycle for a core Cloudflare solution, from initial planning through launch, measurement, and continuous optimization
- Define campaign narrative, target audiences, and success metrics
Drive Cross-Functional Collaboration
- Partner closely with Product Marketing, Regional Marketing, Content Marketing, and Digital Marketing teams
- Identify key customer business challenges and translate them into compelling campaign messages across the entire funnel
- Build strong relationships and influence stakeholders across the organization
Create & Manage Campaign Content
- Develop and oversee creation of campaign assets, working with both internal teams and external resources
- Write compelling campaign copy while leveraging existing messaging frameworks and positioning documents
- Ensure content consistency and quality across all campaign touchpoints
Execute Multi-Channel Campaigns
- Launch and manage campaigns across content syndication, paid digital, email, direct mail, webinar, and sales and BDR channels
- Continuously monitor performance metrics and optimize campaigns for maximum impact and ROI
Deliver Data-Driven Insights
- Track key performance indicators (KPIs) for all campaigns
- Analyze campaign data to identify trends, opportunities, and areas for improvement
- Provide regular, actionable insights and recommendations to leadership and stakeholders
Required Qualifications
- 7-10 years of B2B marketing experience in Field Marketing, Product Marketing, Demand Generation, Account-Based Marketing, or Customer Marketing
- Proven track record of successful end-to-end campaign management and optimization
- Strong problem-solving abilities with experience finding creative solutions within operational constraints
- Excellent communication and cross-functional collaboration skills, with demonstrated ability to build trust and influence stakeholders
- Natural curiosity about people, products, processes, and technologies, with the ability to ask insightful questions to uncover key insights
- Data-driven mindset with experience interpreting information to make smart business decisions
- Hands-on experience with marketing technologies including Salesforce, Marketo, Demandbase, PFL, Sendoso, Goldcast, and Tableau
- Bias for action and willingness to experiment with new approaches, tactics, and channels
Preferred Qualifications
-
- Experience marketing for cloud services providers or cybersecurity companies
- Background marketing to IT, security, or other technical buyer personas
- Experience designing and executing account-based marketing (ABM) programs and campaigns
Compensation
- Compensation may be adjusted depending on work location.
- For Colorado, Illinois, Maryland and Minnesota based hires: Estimated annual salary of $135,000 - $165,000.
- For New York City, Washington, Washington D.C. and California (excluding Bay Area) based hires: Estimated annual salary of $141,000 - $173,000.
- For Bay Area based hires: Estimated annual salary of $148,000 - $180,000.
Equity
This role is eligible to participate in Cloudflare's equity plan.
Benefits
Cloudflare offers a complete package of benefits and programs to support you and your family. Our benefits programs can help you pay health care expenses, support caregiving, build capital for the future and make life a little easier and fun! The below is a description of our benefits for employees in the United States, and benefits may vary for employees based outside the U.S.
Health & Welfare Benefits
- Medical/Rx Insurance
- Dental Insurance
- Vision Insurance
- Flexible Spending Accounts
- Commuter Spending Accounts
- Fertility & Family Forming Benefits
- On-demand mental health support and Employee Assistance Program
- Global Travel Medical Insurance
Financial Benefits
- Short and Long Term Disability Insurance
- Life & Accident Insurance
- 401(k) Retirement Savings Plan
- Employee Stock Participation Plan
Time Off
- Flexible paid time off covering vacation and sick leave
- Leave programs, including parental, pregnancy health, medical, and bereavement leave
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What We Do
Cloudflare, Inc. (NYSE: NET) is the leading connectivity cloud company on a mission to help build a better Internet. It empowers organizations to make their employees, applications and networks faster and more secure everywhere, while reducing complexity and cost. Cloudflare’s connectivity cloud delivers the most full-featured, unified platform of cloud-native products and developer tools, so any organization can gain the control they need to work, develop, and accelerate their business.
Powered by one of the world’s largest and most interconnected networks, Cloudflare blocks billions of threats online for its customers every day. It is trusted by millions of organizations – from the largest brands to entrepreneurs and small businesses to nonprofits, humanitarian groups, and governments across the globe.
Why Work With Us
Cloudflare employees come from all walks of life. We are mission-driven, and our team is energized by a collaborative, creative environment that celebrates our differences and fosters new ways to grow together.
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Employees engage in a combination of remote and on-site work.
We are committed to developing a global team that is distributed with a flexible working approach. Doing this equitably and inclusively is essential to our success. Visit our careers site for more on 'How & Where We Work.'
