Senior Software Engineer

Posted 6 Days Ago
Be an Early Applicant
3 Locations
In-Office
Senior level
AdTech • Marketing Tech
The Role
Lead the architecture and implementation of Salesforce Data Cloud solutions, including data models, ingestion pipelines, identity resolution, activation workflows, and MarTech integrations. Collaborate with marketing, analytics, engineering, and business stakeholders to deliver personalized customer experiences. Ensure data quality, privacy compliance, performance, and troubleshooting across platforms. Mentor engineers, guide technical standards, support segmentation and journey orchestration, and contribute to roadmap planning.
Summary Generated by Built In

Job Description:

Job Description


Business Title

Senior Software Engineer


Years of Experience

4 to 6 years


Job Description:


We are seeking a skilled and forward-thinking Technical Lead to architect and lead the delivery of solutions using Salesforce Data Cloud. This role is ideal for professionals who have hands-on experience with Data Cloud, and a strong foundation in Salesforce Marketing Cloud, including Marketing Cloud Personalization (MCP).
You will be responsible for designing scalable data architectures, managing ingestion and activation workflows, and integrating Data Cloud with other MarTech platforms to enable unified customer profiles and personalized experiences. The role requires close collaboration with cross-functional teams including marketing, analytics, and engineering.


Must have skills


1. Hands-on experience with Salesforce Data Cloud, including data ingestion, unification, and activation
2. Strong understanding of identity resolution, consent management, and customer profile stitching
3. Experience with Salesforce Marketing Cloud, especially MCP, Journey Builder, and Interaction Studio
4. Proficiency in API integrations (REST, SOAP) and data connectors
5. Strong skills in SQL, Python, or JavaScript for data manipulation and automation
6. Experience integrating Data Cloud with MarTech platforms (e.g., ESPs, CRMs, analytics tools)
7. Familiarity with data governance, privacy regulations (GDPR, CCPA), and performance optimization

Good to have skills

1. Experience with Salesforce CRM, Service Cloud, or Commerce Cloud
2. Knowledge of cloud platforms (AWS, GCP, Azure) and big data technologies
3. Experience with CI/CD pipelines, DevOps practices, and containerization
4. Client-facing experience and ability to lead technical discussions with stakeholders
5. Familiarity with audience segmentation, journey orchestration, and personalization strategies

Key responsibiltes

1. Lead the technical design and implementation of Salesforce Data Cloud solutions
2. Architect data models and ingestion pipelines for unified customer profiles
3. Integrate Data Cloud with MCP and other MarTech platforms for activation and personalization
4. Collaborate with business stakeholders to translate requirements into scalable solutions
5. Guide development teams in building reusable components and automation scripts
6. Ensure data quality, performance optimization, and privacy compliance
7. Troubleshoot complex data and integration issues across platforms
8. Mentor junior engineers and contribute to technical standards and best practices
9. Support audience creation, segmentation, and journey orchestration workflows
10. Evaluate emerging technologies and contribute to roadmap planning for Data Cloud adoption

Education Qulification

Bachelors in Engineering with a specialisation in Computer Science, Data , IT
Graduate from other fields with good communication and analytical skills

Certification If Any

Salesforce Certified Data Cloud Consultant
Salesforce Certified Marketing Cloud Consultant
Marketing Cloud Personalization Accredited Professional
Salesforce Marketing Cloud Developer
Salesforce Certified Administrator
Salesforce Certified Agent force Specialist

Shift timing

12 PM - 10 PM


Location:

DGS India - Mumbai - Goregaon Prism Tower

Brand:

Merkle

Time Type:

Full time

Contract Type:

Permanent

Skills Required

  • Hands-on experience with Salesforce Data Cloud, including data ingestion, unification, and activation
  • Understanding of identity resolution, consent management, and customer profile stitching
  • Experience with Salesforce Marketing Cloud, especially Marketing Cloud Personalization, Journey Builder, and Interaction Studio
  • Proficiency in REST and SOAP API integrations and data connectors
  • Skills in SQL, Python, or JavaScript for data manipulation and automation
  • Experience integrating Data Cloud with MarTech platforms such as ESPs, CRMs, and analytics tools
  • Familiarity with data governance, GDPR, CCPA, and performance optimization
  • Bachelor's degree in Engineering with a specialization in Computer Science, Data, or IT, or another field with strong communication and analytical skills
  • Salesforce CRM, Service Cloud, or Commerce Cloud experience
  • Knowledge of AWS, GCP, Azure, and big data technologies
  • Experience with CI/CD pipelines, DevOps practices, and containerization
  • Client-facing experience and ability to lead technical stakeholder discussions
  • Familiarity with audience segmentation, journey orchestration, and personalization strategies
  • Salesforce Certified Data Cloud Consultant certification
  • Salesforce Certified Marketing Cloud Consultant certification
  • Marketing Cloud Personalization Accredited Professional certification
  • Salesforce Marketing Cloud Developer certification
  • Salesforce Certified Administrator certification
  • Salesforce Certified Agentforce Specialist certification

dentsu Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about dentsu and has not been reviewed or approved by dentsu.

  • Parental & Family Support — Paid parental leave at full pay and caregiver supports (including backup care) are emphasized as standout elements. Feedback suggests family-oriented benefits are a strong part of the package.
  • Leave & Time Off Breadth — Flexible or unlimited PTO, extensive paid holidays, and a year-end office closure are established components. Feedback suggests time-off policies are generous and add meaningful flexibility.
  • Retirement Support — A large, established 401(k) plan with employer matching is clearly documented. Feedback suggests retirement benefits feel competitive and straightforward.

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The Company
HQ: Minato
15,492 Employees

What We Do

We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next

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