Hybrid: This role is categorized as hybrid. This means the successful candidate is expected to report to Austin TX IT Innovation Center 3-4 days per week (T-W-Th)
Who We Are
We are the Brands & Marketing Software Engineering Team within the Digital Products Engineering (DPE) organization at GM. Our team collaborates closely with marketing leaders from across GM to build easy-to-use tooling that powers engaging and innovative customer experiences at scale - including AI-powered discovery and search experiences - while providing meaningful value to our customers through a seamless customer journey.
Our mission is to rapidly and relentlessly ideate, iterate, and launch the next generation of innovative solutions to connect GM with current and future customers, increasingly leveraging Google Cloud Platform (GCP) and Vertex AI Search to deliver intelligent, personalized digital experiences.
Our team comprises industry-leading software and quality engineers, who utilize a variety of innovative development methodologies and technologies to achieve breakthrough results, drive innovation, and delight customers.
The Role
We are looking for an exceptional Senior Software Engineer (Full Stack Web) who is excited about building high-impact web products across General Motors and designing intelligent search and discovery capabilities on Google Cloud Platform using Vertex AI Search.
You will be responsible for helping lead our engineering efforts across planning, design and architecture, execution, and ramp - with a particular emphasis on:
- Building modern web applications that integrate with GCP-native services
- Designing and implementing AI-powered search experiences leveraging Vertex AI Search
- Collaborating with product, marketing, and data/ML partners to experiment, measure, and continuously improve search relevance and customer engagement
- As a technical leader on the team, you will mentor less experienced engineers, build strong relationships with technical leaders on other teams, and help evolve our engineering culture and best practices.
What You'll Do
- Develop competency across our complete web technologies stack (client, framework, and services).
- Produce high quality software that is unit tested, reviewed, and checked in regularly for continuous integration and deployment.
- Serve as a tech lead, actively mentoring other engineers on the team and helping drive technical decisions and tradeoffs.
- Investigate and resolve performance bottlenecks across the full stack, including browser, edge, and cloud services.
- Lead efforts to automate testing, quality gates, and delivery pipelines, with a strong focus on reliability and observability.
- Work on API, Content Management, edge, and cloud systems that power GM brand and marketing experiences.
- Leverage your technical leadership to ensure we adhere to engineering best practices and evangelize opportunities to improve engineering productivity, and craftsmanship.
With a specific focus on Google Cloud Platform and Vertex AI Search, you will:
- Design and build web applications and services on GCP, leveraging services such as Cloud Run, GKE, Cloud Functions, Pub/Sub, Cloud Storage, Cloud SQL/Spanner, and BigQuery where appropriate.
- Implement and integrate Vertex AI Search to power intelligent search, semantic retrieval, and content discovery across GM's digital products (e.g., marketing sites, owner experiences, support content).
- Define and evolve search schemas, indexing pipelines, and relevance signals (e.g., metadata, event telemetry, personalization signals) to continuously improve search quality and user satisfaction.
- Collaborate with data science and ML partners to productionize and iterate on search and recommendation models using Vertex AI, including experimentation frameworks and A/B tests.
- Build robust, secure APIs and backend services that expose search and recommendation capabilities to web and mobile clients.
- Partner with product and UX to design search-centric user experiences (autocomplete, facets, filters, recirculation modules, recommendations, etc.) informed by analytics and experimentation.
- Lead the design and development of an enterprise-wide search platform that unifies discovery across brands, channels, and content sources, starting with a Vertex AI Search-based implementation.
- Define clear abstraction layers, contracts, and interfaces (query models, result schemas, relevance and signals APIs) so that the core search capabilities can be swapped or extended to other search engines in the future (e.g., alternate cloud search services or self-hosted vector search) with minimal impact to client applications and user experience.
Your Skills & Abilities (Required Qualifications)
- Bachelor's degree in Computer Science or related field, or equivalent experience
- 5+ years of web application development experience
- Strong frontend and backend development skills, including HTML, CSS, JavaScript , and Java, Python, and/or server-side JavaScript
- Hands-on experience designing and operating production workloads on GCP , including services such as Cloud Run, GKE, Cloud Functions, Pub/Sub, Cloud Storage, Cloud SQL/Spanner, and BigQuery
- Experience with AI-powered search or recommendation systems , ideally Vertex AI Search or similar semantic/vector search platforms
- Experience with system design, testing, debugging, automation, and performance optimization
What Will Give You a Competitive Edge (Preferred Qualifications)
- Master's degree in Computer Science or related field
- 7+ years of experience building scalable, high-traffic web applications and services
- Experience with ReactJS
- Experience with Adobe Experience Manager , Akamai , and/or Microsoft Azure
- Experience with Helm, Terraform, and ArgoCD
- Direct experience with Vertex AI Search , including schemas, indexing, ingestion pipelines, tuning, and evaluation
- Experience with LLM/embedding-based retrieval , RAG , experimentation, and personalization.
#LI-CK1
Gm does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need gm immigration sponsorship (e.g., h-1b, tn, stem opt, etc.) Now or in the future.
This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
Total Rewards | Benefits Overview
From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.
Non-Discrimination and Equal Employment Opportunities (U.S.)
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.
Accommodations
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us [email protected] or call us at 1-800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
Skills Required
- Bachelor's degree in Computer Science or related field, or equivalent experience
- 5+ years of web application development experience
- Strong frontend and backend development skills, including HTML, CSS, JavaScript, and Java, Python, and/or server-side JavaScript
- Hands-on experience designing and operating production workloads on GCP, including Cloud Run, GKE, Cloud Functions, Pub/Sub, Cloud Storage, Cloud SQL/Spanner, and BigQuery
- Experience with AI-powered search or recommendation systems (experience with Vertex AI Search or similar semantic/vector search platforms a plus)
- Experience with system design, testing, debugging, automation, and performance optimization
General Motors Compensation & Benefits Highlights
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Retirement Support — Retirement support includes a 401(k) with a 4% company contribution plus up to a 6% match (potential 10% from the company when you defer). Some roles also indicate pension eligibility and access to stock purchase opportunities.
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Leave & Time Off Breadth — Time-off provisions for U.S. salaried employees include 15+ paid vacation days and up to 19 paid holidays, with additional leave options available. Allowances can increase with career progression.
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Parental & Family Support — U.S. salaried employees can receive 12 weeks of paid parental leave after one year of service. Family-building benefits provide up to $40,000 in combined lifetime reimbursement for fertility, surrogacy, and adoption.
General Motors Insights
What We Do
At General Motors, our vision is to create a world with Zero Crashes, Zero Emissions, and Zero Congestion. We wholeheartedly embrace the responsibility to lead the change that will make our world better, safer, and more equitable for all. Our industry and company are undergoing a once-in-a-lifetime technological transformation, which is reshaping our approach to technology and innovation. We are expanding our horizons through new technology platforms and driving innovations that deliver exceptional value to our customers.
Why Work With Us
At General Motors, our purpose is to pioneer the innovations that move and connect people to what matters. We’re driving the world forward, together. We’re building vehicle software alongside its hardware, hands-free driving that will lead to autonomy, and EVs that charge your home for an all-electric future.
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Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Roles that are categorized as Hybrid mean that the successful candidate is expected to report onsite to the designated facility at least three times per week or other frequency as dictated by the business.










































