Profitability:
Profitability is trending upward in 2026, with management twice raising full-year adjusted EBIT guidance and North America’s EBIT margin improving to 8.6%. Strong demand, improved margins, lower EV losses, and higher operating efficiency are cited as drivers.
Strong Market Position & Advantage:
Market position in the U.S. remains strong, with 2025 deliveries up 6% to about 2.9 million and market share rising to roughly 17.2%, alongside leadership in full-size pickups and full-size SUVs. Several brands posted record or decade-best results, and crossovers grew to more than 46% of sales by Q1 2026.
Healthy Cash Flow:
Cash generation is viewed as robust, with executives indicating more than $10 billion of free cash flow per year on average over the last five years. Capital returns were reinforced by a higher dividend and a new $6 billion share repurchase authorization.
