Senior Social Media Strategist

Atlan is building the missing context layer for data and AI, helping enterprises close the AI value chasm. Today, 95% of AI pilots fail because AI systems don’t understand the context behind data: what it means, how it’s governed, and how it should be used.

Atlan connects to every part of the modern data and AI stack to unify this context into a single, shared layer that both humans and AI agents can rely on.
With Atlan, teams can discover, understand, and trust their data; build and collaborate on a shared body of knowledge; and activate that context across analytics, operations, and AI workflows.Trusted by global enterprises like Mastercard, Workday, General Motors, Unilever, Ralph Lauren, FOX, Nasdaq, and Medtronic, we’re backed by world-class investors including GIC, Insight Partners, Meritech, Peak XV, and Salesforce Ventures

Atlan’s mission is to help the humans of data & AI do their life’s best work. To do that, we need a bold voice in the places where industry narratives are shaped — LinkedIn and X.

Reporting directly to the VP of Growth and working extremely closely with our co-founder, this role ensures Atlan doesn’t just join the conversation, but leads it. Building on our founder’s established thought leadership around the context layer for the AI world, you’ll craft engaging edutainment content, scale employee advocacy, and help position Atlan as the de facto choice for the context layer — one of the most authoritative and engaging brands in the category.

Your work will fuel awareness, pipeline, and community growth by turning social into our most powerful channel of influence.

• Amplify Leadership Voice: Position our co-founder as the go-to voice on AI-ready data organizations with weekly content calendars, rapid responses to industry shifts, and amplified event participation.

• Build Advocacy at Scale: Create a structured Atlanian advocacy program with content kits, templates, and recognition systems that inspire participation across the company.

• Create Edutainment Content: Launch flagship series that make complex topics simple and fun — from “Data Disasters” deep dives to “Metadata Memes.” Use polls, threads, and conversations to drive interaction.

• Showcase Team & Culture: Bring Atlan’s product and engineering excellence, values, and remote-first culture to life through stories that attract top talent and humanize our brand.

• Growth: Follower and engagement growth across LinkedIn, X, and co-founder profiles.

• Engagement: Spark meaningful conversations and advocacy among the humans of data — turning founders, employees, and community members into active voices of the Atlan story.

• Business Impact: Pipeline generation from social, stronger employer brand, and increased customer advocacy.

• Experience: 5+ years in B2B SaaS social media strategy, with proven success on LinkedIn and X. Experience building executive thought leadership and employee advocacy programs at scale.

• Skills: Deep knowledge of analytics, optimization, and platform-specific tactics. Strong content creation skills (writing, design, light video editing). Familiarity with scheduling, automation, and CRM tools. Experience with Canva and Figma preferred.

• Knowledge: Understanding of the data/AI industry, B2B buyer journeys, and community-led growth principles.

• Mindset: A strategic storyteller who makes technical topics engaging, thrives in fast-paced environments, and balances creativity with measurable outcomes.

✨ In short: You’ll shape Atlan’s voice, grow our influence, and turn social into a driver of growth, talent, and community.

Joining Atlan means being part of a global movement to help data teams do their life’s best work. Here’s what you can expect:

• Competitive Compensation: We benchmark at the top of the market and keep compensation simple: strong base salary, performance‑based variable pay, and impact‑driven equity (for most roles), so your total rewards grow in step with the value you create over time.

• AI Native Culture: Atlan is where AI-native builders come to build the systems the future of work will run on. AI isn’t an add-on, it’s woven into how we build, think, and work every day, empowering every Atlanian to move faster and create a bigger impact.

• Health & Wellness: From Day‑1 health, dental, vision, and mental health to flexible health stipends, we design benefits offerings that lead in each country we're in.

• Flexible Time Off & Leave Policies: We trust you to own your energy: flexible time off and modern leave so you can unplug properly, support yourself and your loved ones, and come back ready to drive an impact.

• Accelerated Growth & Learning: Develop at an uncommon velocity through cutting-edge tech, complex implementations, and an experienced team that values mastery.

• Global, Remote-First, High-Trust: Work from anywhere with a diverse team across 15+ countries, in a trust-first, async environment that gives you true flexibility and ownership over how you work.
  

Atlan is building the shared context layer that enterprises need so AI can operate on trusted, governed context. The conversation has moved from data leaders asking: “Can we trust the data in our stack?” to businesses asking: “Can we trust AI inside the business?”

We are the missing infrastructure for businesses becoming AI-forward - the connective tissue between their data stack, operational systems, and AI agents.
Recognized as an industry-leading metadata, catalog, and data governance platform, we’ve been named a Leader by both Gartner and Forrester across enterprise data catalogs, metadata management, and governance.
To learn more, visit www.atlan.com and follow us on LinkedIn

Equal Opportunity Employer

Atlan is committed to building an inclusive, diverse, and authentic workplace. We do not discriminate based on race, color, religion, national origin, age, disability, sex, gender identity or expression, sexual orientation, marital status, military or veteran status, or any other legally protected characteristic.