Senior Social Media Strategist

Posted 3 Days Ago
Hiring Remotely in United States
Remote
Senior level
Big Data • Software • Analytics
The Role
The Senior Social Media Strategist at Atlan will enhance the company's social media presence by amplifying leadership voices, building employee advocacy, creating engaging content, and driving community growth.
Summary Generated by Built In

Data is at the core of modern business, yet many teams struggle with its overwhelming volume and complexity. At Atlan, we’re changing that. As the world’s first active metadata platform, we help organisations transform data chaos into clarity and seamless collaboration.

From Fortune 500 leaders to hyper-growth startups, from automotive innovators redefining mobility to healthcare organisations saving lives, and from Wall Street powerhouses to Silicon Valley trailblazers — we empower ambitious teams across industries to unlock the full potential of their data.

Recognised as leaders by Gartner and Forrester and backed by Insight Partners, Atlan is at the forefront of reimagining how humans and data work together. Joining us means becoming part of a movement to shape a future where data drives extraordinary outcomes.

Why This Role Matters

Atlan’s mission is to help the humans of data & AI do their life’s best work. To do that, we need a bold voice in the places where industry narratives are shaped — LinkedIn and X.

Reporting directly to the VP of Growth and working extremely closely with our co-founder, this role ensures Atlan doesn’t just join the conversation, but leads it. Building on our founder’s established thought leadership around the context layer for the AI world, you’ll craft engaging edutainment content, scale employee advocacy, and help position Atlan as the de facto choice for the context layer — one of the most authoritative and engaging brands in the category.

Your work will fuel awareness, pipeline, and community growth by turning social into our most powerful channel of influence.

Your Mission
  • Amplify Leadership Voice: Position our co-founder as the go-to voice on AI-ready data organizations with weekly content calendars, rapid responses to industry shifts, and amplified event participation.

  • Build Advocacy at Scale: Create a structured Atlanian advocacy program with content kits, templates, and recognition systems that inspire participation across the company.

  • Create Edutainment Content: Launch flagship series that make complex topics simple and fun — from “Data Disasters” deep dives to “Metadata Memes.” Use polls, threads, and conversations to drive interaction.

  • Showcase Team & Culture: Bring Atlan’s product and engineering excellence, values, and remote-first culture to life through stories that attract top talent and humanize our brand.

How Success Will Be Measured
  • Growth: Follower and engagement growth across LinkedIn, X, and co-founder profiles.

  • Engagement: Spark meaningful conversations and advocacy among the humans of data — turning founders, employees, and community members into active voices of the Atlan story.

  • Business Impact: Pipeline generation from social, stronger employer brand, and increased customer advocacy.

What We’re Looking For
  • Experience: 5+ years in B2B SaaS social media strategy, with proven success on LinkedIn and X. Experience building executive thought leadership and employee advocacy programs at scale.

  • Skills: Deep knowledge of analytics, optimization, and platform-specific tactics. Strong content creation skills (writing, design, light video editing). Familiarity with scheduling, automation, and CRM tools. Experience with Canva and Figma preferred.

  • Knowledge: Understanding of the data/AI industry, B2B buyer journeys, and community-led growth principles.

  • Mindset: A strategic storyteller who makes technical topics engaging, thrives in fast-paced environments, and balances creativity with measurable outcomes.

In short: You’ll shape Atlan’s voice, grow our influence, and turn social into a driver of growth, talent, and community.

Why Atlan for You?

At Atlan, we believe the future belongs to the humans of data. From curing diseases to advancing space exploration, data teams are powering humanity's greatest achievements. Yet, working with data can be chaotic—our mission is to transform that experience. We're reimagining how data teams collaborate by building the home they deserve, enabling them to create winning data cultures and drive meaningful progress.

Joining Atlan means:

  1. Ownership from Day One: Whether you're an intern or a full-time teammate, you’ll own impactful projects, chart your growth, and collaborate with some of the best minds in the industry.

  2. Limitless Opportunities: At Atlan, your growth has no boundaries. If you’re ready to take initiative, the sky’s the limit.

  3. A Global Data Community: We’re deeply embedded in the modern data stack, contributing to open-source projects, sponsoring meet-ups, and empowering team members to grow through conferences and learning opportunities.

As a fast-growing, fully remote company trusted by global leaders like Cisco, Nasdaq, and HubSpot, we’re creating a category-defining platform for data and AI governance. Backed by top investors, we’ve achieved 7X revenue growth in two years and are building a talented team spanning 15+ countries.

If you’re ready to do your life’s best work and help shape the future of data collaboration, join Atlan and become part of a mission to empower the humans of data to achieve more, together.

We are an equal opportunity employer
At Atlan, we’re committed to helping data teams do their lives’ best work. We believe that diversity and authenticity are the cornerstones of innovation, and by embracing varied perspectives and experiences, we can create a workplace where everyone thrives. Atlan is proud to be an equal opportunity employer and does not discriminate based on race, color, religion, national origin, age, disability, sex, gender identity or expression, sexual orientation, marital status, military or veteran status, or any other characteristic protected by law.

Top Skills

Canva
Crm Tools
Figma
LinkedIn
Scheduling Tools
Social Media Analytics
X
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The Company
HQ: New York, NY
192 Employees
Year Founded: 2018

What We Do

Built by a data team for data teams, Atlan is the active metadata platform for the modern data stack. It stitches together metadata from various sources (Snowflake, dbt, Databricks, Looker, Tableau, Postgres, etc.) to create a unified data discovery, cataloging, lineage, and governance experience across all your data assets, from columns and queries to metrics and dashboards. Atlan facilitates a two-way movement of metadata, bringing context back into the tools and workflows that your data team uses every day — for example, in your BI tool when you wonder what a metric on the dashboard means.

A pioneer in the space, Atlan was named a Leader in Forrester Wave™️: Enterprise Data Catalogs for DataOps in 2022 and was recognized by Gartner seven times in 2021, including as a Cool Vendor in DataOps and in the inaugural Market Guide for Active Metadata Management. Today, we power pioneering data teams like WeWork, Plaid, Postman, Unilever, and Ralph Lauren. We recently raised a Series B, backed by top investors (including Insight Partners, Sequoia, and Salesforce Ventures) and founders & CEOs from the modern data stack (including Snowflake, Looker, and Stitch).

For more information, visit http://www.atlan.com/ or follow us on Twitter at AtlanHQ.

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