Senior Social Media Specialist

Join the Pioneer Crypto Brand in the Philippines!

Coins is the most established crypto brand in The Philippines and has gained the trust of more than 18 million users. Through the easy-to-use mobile app, users can buy and sell a variety of different cryptocurrencies and access a wide range of financial services.

Coins is fully regulated by the Bangko Sentral ng Pilipinas (BSP) and is the first ever crypto-based company in Asia to hold both Virtual Currency and Electronic Money Issuer licenses from a central bank.

Key Responsibilities

• Develop and execute social media strategies to increase brand visibility, engagement, and community growth.
• Create, curate, and manage all published content, including Retweets/Reshares, that resonates with our audience and aligns with our brand voice.
• Monitor and analyze social media metrics to measure campaign success and identify areas for improvement.
• Engage actively with our community by responding to comments, messages, and interacting with followers to build a positive brand image.
• Stay up-to-date with the latest trends, technologies, and developments in the crypto and Web3 space.
• Collaborate with marketing and design teams to maintain cohesive brand messaging across all channels.
• Manage social media advertising campaigns, including budgets, and track performance metrics.
• Produce and edit short-form videos for TikTok and Instagram Reels.

What You'll Need

• Proven experience as a Social Media Specialist or similar role, preferably in the crypto or Web3 industry (3-5 years of work experience).
• Expertise in using X (Twitter) and understanding its dynamics.
• Strong understanding of the crypto and Web3 ecosystem, trends, and best practices.
• Excellent communication and interpersonal skills, with a passion for community engagement and brand storytelling.
• Ability to multitask and manage multiple projects simultaneously in a fast-paced environment.
• Analytical mindset with proficiency in social media analytics tools.
• Bachelor's degree in Marketing, Communications, Business, or a related field is preferred.
• Basic video editing skills for TikTok and Reels.

Join the Coins Team Now!

Meaningful Collaborations - The successful candidate will work cross-functionally with other relevant teams to carry out implementations that will improve and create an impact on customer experience.

Scalable Growth - Be part of a fast-growing organization with the vision to expand its territories outside APAC which will provide opportunities for career advancement.

A Space For Bright Ideas - Let your bright ideas be converted into meaningful changes! Coins culture welcomes new ideas backed up by data to create an impact.