Copart, Inc. a technology leader and the premier online vehicle auction platform globally, with over 200 facilities located across the world, Copart links vehicle sellers to more than 750,000 buyers in over 190 countries. We believe in providing an unmatched experience, every day and everywhere, driven by our people, processes, and technology.
Copart is seeking a self-guided Senior Social Media Specialist who blends organic social marketing rigor with creative storytelling focused on automotive content, car culture, and visually compelling creative. The ultimate candidate also has ideas about how to film, showcase, and position vehicles, maintains a pulse on car enthusiast communities, and has a track record of translating brand objectives into engaging, high-performing campaigns.
ESSENTIAL DUTIES
Strategy & Planning
Turn marketing goals into thoughtful channel-specific plans across Meta, LinkedIn, TikTok, YouTube, etc.
Own and manage the content calendar with a forward-looking lens to always be working on what’s next.
Lead an always-on social presence, including real-time and reactive content.
Understand audience characteristics by social media platform.
Continuously optimize content for engagement, reach, and platform best practices.
Awareness of consistency between social and other email, web, and broader digital marketing efforts.
Pull data from Sprout, Hootsuite or other tools and manipulate data in excel or a more advanced readout platform for regular reporting and communications of insights.
Leverage data literacy to work cross-functionally with analytics teams, shaping analytical requests and uncovering broader campaign performance insights.
Creative, Video & Content Development
Maintain a fast-moving, always-on content engine that shows up in real time
Partner with internal creative team to develop campaigns, series, and social-first ideas designed to grab attention and drive action with strong hooks, formats and storytelling.
Push beyond standard approaches to deliver fresh, unexpected content with a balance of entertaining, useful, and conversion-driven content.
Act quickly on changes in trends, platforms, and cultural moments to keep the brand one step ahead.
Foster community connections by engaging across DMs and comments in a consistent, savvy, authentic brand voice.
Minimum Requirements:
Bachelor’s degree in Marketing, Communications, Business, or a related field.
4+ years of experience in social media and digital marketing, with a strong focus on hands-on execution and campaign deliver.
Familiarity with content management platforms like Sprout or Hootsuite.
Proven experience managing organic or paid social campaigns a
cross key platforms (Meta, TikTok, YouTube, LinkedIn).
Strong understanding of social media strategy, content development, and performance optimization.
Experience collaborating cross-functionally with creative, marketing, and external partners.
Literacy of post-production skills including use of Capcut, Adobe After Effects, Adobe Premier, Photoshop
Proficient in Microsoft Office Suite (Excel, PowerPoint, Word, Outlook).
Preferred qualifications:
Experience in automotive, marketplace, B2B, or auction-based industries.
Experience leveraging AI tools to support content development, with a focus on scaling output.
Benefits Summary:
· Medical/Dental/Vision
· 401k plus a company match
· ESPP - Employee Stock Purchase Plan
· EAP - Employee Assistance Program (no cost to you)
· Vacation & Sick pay
· Paid Company Holidays
· Life and AD&D Insurance
· Discounts
Along with many other employee benefits.
At Copart, we are focused on harnessing the power of diversity, inclusion, and collaboration. By embracing diverse perspectives, we open doors to innovation and unleash the full potential of our team. We are dedicated to fostering a workplace where everyone feels appreciated, included, and inspired to grow and contribute meaningfully.
E-Verify Program Participant: Copart participates in the Department of Homeland Security U.S. Citizenship and Immigration Services' E-Verify program (For U.S. applicants and employees only). Please click below to learn more about the E-Verify program:
- E-verify Participation
- Right to Work
Skills Required
- Bachelor's degree in Marketing, Communications, Business, or related field
- 4+ years of experience in social media and digital marketing with hands-on execution and campaign delivery
- Familiarity with content management platforms like Sprout or Hootsuite
- Proven experience managing organic or paid social campaigns across Meta, TikTok, YouTube, and LinkedIn
- Strong understanding of social media strategy, content development, and performance optimization
- Experience collaborating cross-functionally with creative, marketing, and external partners
- Post-production literacy: CapCut, Adobe After Effects, Adobe Premiere, Photoshop
- Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word, Outlook)
- Experience in automotive, marketplace, B2B, or auction-based industries
- Experience leveraging AI tools to support content development and scale output
Similar Jobs
.jpg)
What We Do
Copart, a global online auto auction company headquartered in Dallas, Texas is a top-performing S&P 500 company, as noted by The Wall Street Journal. Copart is a global technology leader in the online vehicle auction industry that connects its buyers and sellers via its patented cutting-edge VB3 technology. With a passion for excellence, Copart has a great company culture and strong dedication to our employees. Founded in 1982, Copart connects more than 750,000 buyers and sellers from over 200 locations around the world. With our innovative technology, we remarket salvage and clean title vehicles to dealers, dismantlers, rebuilders, exporters and end users through a multi-channel online internet platform. Copart’s diverse and extensive inventory features more than 175,000 vehicles available online every day, including early and late-model cars, classics, trucks, SUVs, motorcycles, boats, jet-skis, snowmobiles and RVs. Copart sells vehicles on behalf of insurance companies, banks, finance companies, fleet owners, car dealerships, cars sourced from the general public and others. Because we are a 100% online auto auction company, Copart Members can browse our incredible inventory, set their own price and get great deals on vehicles through their home computer, smartphone or other mobile device. Copart’s vehicles can range in condition from damaged vehicles that can be used as rebuild projects to like-new, used vehicles. Copart is the parent company to a portfolio of auto service companies, including CashForCars.com, CrashedToys, and National Powersport Auctions (NPA). We currently operate in the United States (Copart.com), Canada (Copart.ca), the United Kingdom (Copart.co.uk), the Republic of Ireland (Copart.ie), Brazil (Copart.com.br), Germany (Copart.de), the United Arab Emirates, Oman and Bahrain (Copartmea.com), Spain (Copart.es), and Finland (copart.fi).
