Senior Social Media Manager

Circle is seeking a creative and collaborative Senior Social Media Manager to play a key role in how we connect with our audience through organic social channels. Circle engages with a wide range of industry players on social media – from large enterprises to crypto-native developers, founders, traders, regulators, and everyday people using digital currency. Organic social is a critical medium for Circle to expand awareness, and you will help ignite our channels globally.

Reporting to the Senior Director, Digital Marketing, you will help build and execute our social media strategy. You will be responsible for ideation, content development, and orchestration in collaboration with cross-functional team members across the company. 

• Lead all owned social media and content plans, prioritizing X, LinkedIn, and YouTube while continuously evaluating Circle’s brand presence on nascent or audience-specific platforms (i.e. Reddit, Warpcast).
• Develop and author a consistent stream of fresh, creative content that drives awareness, engages our audience, and encourages action. 
• Guide and oversee how we appear visually on social channels, driving engagement through socially-native content while ensuring strong brand alignment.
• Manage Circle’s social media roadmap, working cross-functionally for channel execution and editorial planning; serve as an advisor to other teams.
• Identify, develop, and optimize the role social plays in new product launches, country launches, growth initiatives, and brand campaigns.
• Support our emerging influencer marketing strategy to drive USDC awareness and brand engagement.
• Contribute meaningfully to the overall social media strategy – meeting marketing objectives and utilizing social channels to drive relevance and engagement.
• Manage external resources as needed, including social freelancers or agencies.
• Measure, analyze, and report on the results of organic social initiatives.
• Research social trends and regularly test new concepts and content while utilizing business insights to inform your plans and continually optimize performance.

• you have dedication and commitment to our customers, shareholders, employees and families and local communities.
• you seek to be respectful, an active listener and to pay attention to detail.  
• you are driven by our mission and our passion for customer success which means you relentlessly pursue excellence, that you do not tolerate mediocrity and you work intensely to achieve your goals. 
• you seek open and honest communication, and you hold yourself to very high moral and ethical standards.  You reject manipulation, dishonesty and intolerance.

• You have 8+ years of relevant experience in any combination of: social media, Web3 marketing, content, social media analytics, B2B consumer finance.
• You’re a true subject matter expert in organic social and content. You have an understanding of consumer finance, Web3, and digital currency.
• : You’re a world-class communicator – including presentation and writing skills, with the ability to flex into copywriting when needed. 

• You’re a self-starter who thrives in unstructured environments and consistently drives radical clarity around narrative, goals, and timelines.
• You’re a natural researcher with an appetite for learning about the future of digital currency and blockchain.
• You have experience/familiarity with Slack, Apple MacOS, GSuite, Hubspot, and analytics tools.

• This position is eligible for day-one PERM sponsorship for qualified candidates.