We’re a growing company. Everything we do, we do to help people grow into the best version of themselves. As the pioneers of hair wellness, we create clinically tested products for hair growth and provide support for people at every step of their hair journey.
Our multi-factorial approach targets key root causes of hair thinning using a patented blend of standardized vitamins, minerals and natural ingredients -- and is recommended by over 7,500 physicians and hair professionals for trusted, reliable results. We never settle, and are continuously challenging existing treatments and methodologies to advance the frontier of hair science. As we help our customers grow, we grow too -- by embracing individuality and differences, leading by example, and empowering ourselves and others with our passion for wellness and innovation.
Keep growing. It’s our mantra. Our commitment to helping anybody and everybody committed to realizing their own potential to grow.
About You
The Senior Social Media Manager plays a key role in shaping Nutrafol's organic social presence across both @nutrafol and @nutrafolmen. In partnership with the other Senior Social Media Manager, this role shares ownership of social strategy, content, community, and campaign execution across both brands, serving as the primary lead for Nutrafol Men while supporting key initiatives across the broader business.
The ideal candidate is equal parts strategist, storyteller, creative thinker, trend spotter, and community builder, with exceptional social-first copywriting skills and a proven ability to craft platform-native content that feels both culturally relevant and elevated while driving meaningful business impact.
Responsibilities: Strategy & Content- Execute and evolve the organic social strategy across both brands in partnership with the Director of Social Media.
- Serve as the primary social lead for Nutrafol Men while flexing across both brands (@nutrafol and @nutrafolmen) as business needs evolve.
- Jointly own the organic social content calendar across @nutrafol and @nutrafolmen from planning through publishing, ensuring content is timely, cohesive, and aligned with business priorities.
- Develop social-first strategies for campaigns, product launches, seasonal moments, tentpole activations, and reactive opportunities.
- Translate business priorities into platform-native content plans, original creative concepts, and compelling social storytelling.
- Write social-first copy across captions, scripts, hooks, on-screen text, creative briefs, and community responses, simplifying complex scientific and brand messaging into engaging content.
- Partner closely with Creative to develop and optimize content from concept through production while jointly managing editorial planning and publishing.
- Build authentic communities through thoughtful community management, social listening, and trend monitoring that strengthens brand affinity and informs strategy.
- Lead or co-lead the organic social execution for campaigns, partnering cross-functionally with Brand, Creative, Regulatory, Influencer, PR, Paid Media, Product Marketing, and other stakeholders.
- Manage the organic social budget across assigned initiatives while sourcing and overseeing creators, photographers, videographers, and freelance partners from briefing through content delivery.
- Identify opportunities to extend campaign storytelling across organic social and maximize the value of creator content across channels.
- Monitor channel performance, audience behavior, platform trends, and competitive activity to identify opportunities for growth.
- Translate insights into actionable recommendations that improve creative performance, audience engagement, and future campaigns.
- Regularly report on KPIs and champion experimentation to keep Nutrafol's social presence best-in-class.
- Organic social drives measurable brand awareness, engagement, and business impact across Nutrafol and Nutrafol Men.
- Content is platform-native, culturally relevant, premium, and rooted in strong social-first storytelling.
- Campaigns launch with thoughtful strategy, seamless cross-functional collaboration, and meaningful creator partnerships.
- Performance insights continuously improve creative quality, audience growth, and business results.
- The Senior Social Media Manager is recognized as a trusted strategic and creative partner who elevates Nutrafol's organic social presence.
Requirements:
- 5+ years of experience managing organic social media for a consumer, lifestyle, beauty, wellness, or CPG brand and/or combination of agency and in-house experience
- Proven experience developing and executing social-first content strategies across Instagram and TikTok
- Exceptional social copywriting and storytelling skills, with the ability to translate brand messaging into engaging, platform-native content
- Strong creative instincts and brand judgment, with a demonstrated ability to create content that feels both culturally relevant and premium
- Experience leading cross-functional campaigns and partnering with Creative, Brand, Paid Media, Influencer, PR, and other marketing teams
- Experience managing creator relationships, content productions, and campaign budgets
- Strong understanding of social analytics and the ability to translate performance insights into actionable creative recommendations
- Highly organized with exceptional project management skills and the ability to manage multiple priorities in a fast-moving environment
- Passion for social media, digital culture, and emerging platform trends, with a curiosity for testing new ideas and formats
- Excellent communication, collaboration, and presentation skills
- Fully remote work experience
- Comprehensive medical, dental, and vision package, including FSA program
- 401K with employer match
- Quarterly Bonus Program
- Flexible PTO
- Two company-wide wellness breaks every day
- Free lunch on us every Tuesday and Thursday via Seamless/Grubhub
- Monthly wellness stipend
- Monthly internet stipend
- Monthly cell phone stipend
- Annual learning & development stipend
- Free meditation app membership (Headspace)
- Free Nutrafol subscription
- Pet insurance discounts and benefits
California residents may review our CCPA notice here.
Skills Required
- 5+ years of experience managing organic social media for a consumer, lifestyle, beauty, wellness, or CPG brand and/or combination of agency and in-house experience
- Proven experience developing and executing social-first content strategies across Instagram and TikTok
- Exceptional social copywriting and storytelling skills, able to translate brand messaging into platform-native content
- Strong creative instincts and brand judgment, with ability to create culturally relevant, premium content
- Experience leading cross-functional campaigns and partnering with Creative, Brand, Paid Media, Influencer, PR, and other marketing teams
- Experience managing creator relationships, content productions, and campaign budgets
- Strong understanding of social analytics and ability to translate performance insights into actionable recommendations
- Highly organized with exceptional project management skills and ability to manage multiple priorities
- Passion for social media, digital culture, and emerging platform trends with curiosity for testing new ideas and formats
- Excellent communication, collaboration, and presentation skills
Nutrafol Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Nutrafol and has not been reviewed or approved by Nutrafol.
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Affordable Benefits — Feedback suggests medical, dental, and vision coverage come with low employee premiums, enhancing overall value. Health benefits appear to be a notable strength within the package.
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Retirement Support — Feedback suggests a matching 401(k) program strengthens long-term financial security. The presence of an employer match indicates meaningful investment in retirement benefits.
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Strong & Reliable Incentives — Feedback suggests a quarterly bonus program provides clear opportunities for additional earnings. Incentive structures appear to bolster total compensation beyond base pay.
Nutrafol Insights
What We Do
Life happens—and it takes a toll on your hair. Nutrafol is on a mission to prove that natural is not the alternative, it’s the future of hair health. Our co-founders, and many of our current team members, experienced hair thinning and saw an opportunity to grow. Nutrafol couldn’t be just another untested alternative to hair drugs. We had to innovate beyond both hair vitamins and prescriptions. Our team of scientists and doctors take a scientifically rigorous approach to hair wellness research and the use of potent natural ingredients in clinically tested formulas. We believe that when you take charge of your health and your hair growth, you also grow in other ways: in confidence, inner strength, and in feeling more empowered to help others around you grow too. Come grow with us. We’re a growing company. Everything we do, we do to help people grow into the best version of themselves. As the pioneers of hair wellness, we create natural, clinically effective solutions for hair growth and provide support for people at every step of their hair journey. Our multi-factorial approach targets the root causes of hair thinning using a patented blend of medical-grade botanicals -- and is recommended by over 3,000 physicians and hair professionals for trusted, reliable results. We never settle, and are continuously challenging existing treatments and methodologies to advance the frontier of hair science. As we help our customers grow, we grow too -- by embracing individuality and differences, leading by example, and empowering ourselves and others with our passion for wellness and innovation. Keep growing. It’s our mantra. Our commitment to helping anybody and everybody committed to realizing their own potential to grow.
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