Senior Social Media Associate

Senior Social Media Associate

Job Description

CoStar Group Company Intro: 

CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives. 

We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to create truly unique and valuable offerings to our customers. We’ve continually refined, transformed and perfected our approach to our business, creating a language that has become standard in our industry, for our customers, and even our competitors. We continue that effort today and are always working to improve and drive innovation. This is how we deliver for our customers, our employees, and investors. By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate. 

Role Description

CoStar Group is the leading provider of information, marketing, and analytic services to the real estate and industry. We are currently seeking a Senior Social Media Associate to join our CoStar Marketing and Communications team based in Washington D.C. Reporting to the Senior Social Media Manager, this role supports implementation of our content, community engagement, and employee advocacy strategy to build brand awareness globally of our flagship product.

Responsibilities

• Content Creation and Management:
  • Lead the development and creation of compelling B2B content for CoStar’s social media platforms, including Facebook, LinkedIn, Instagram, and YouTube.
  • Stay updated on industry news and social media trends to inform content strategy and creative direction.
  • Collaborate with the creative team or external agencies to develop visual and multimedia assets.
  • Manage content calendars and ensure timely publication of posts.
  • Monitor and analyze content performance, providing insights and recommendations for improvement.
• Community Management:
  • Monitor, listen to, and engage with our social media communities across platforms.
  • Develop and implement strategies to build and nurture our online audience.
  • Respond to community inquiries, comments, and feedback in a timely and professional manner.
  • Connect community members with customer service for product or service-related questions or concerns.
  • Analyze community engagement metrics and provide insights to improve strategies.
• Employee Advocacy:
  • Implement employee advocacy programs to increase brand awareness.
  • Support employees in social media best practices, guidelines, and policies.
  • Update and distribute resources, such as playbooks and training videos, to enhance employee advocacy efforts.
  • Monitor and measure the effectiveness of employee advocacy programs, providing insights and recommendations for optimization.
  • Collaborate with internal teams to align advocacy initiatives with overall marketing and business goals.
  • Minimize brand risk by ensuring compliance with social media policies and guidelines.

Basic Qualifications

• Bachelor's degree required, preferably in Marketing, Communications, Journalism, Public Relations, Business, or a related field from an accredited, not-for-profit University or College.
• A track record of commitment to prior employers.
• 5 years of proven experience in creating and publishing B2B content to LinkedIn, Instagram, and Facebook.
• 2+ years of experience with Sprout Social or similar social media management tools.
• 2+ years of experience with design, photography, video, and/or copywriting for social media.
• Strong storytelling, organizational, and time-management skills.
• Excellent problem-solving, analytical, written and verbal communication, and interpersonal skills.
• Exceptional attention to detail.
• Ability to think strategically and act proactively.

Preferred Qualifications and Skills

• Ability to be flexible and adapt to changing situations.

• Ability to build a strong, engaged community across social media platforms.
• Ability to develop and implement effective employee advocacy programs.
• Experience with LinkedIn Business Manager and Meta Business Manager a plus.
• Experience with TikTok a plus.
• Experience with Asana and/or Canva a plus.
• Experience with Microsoft Outlook, Teams, Word, PowerPoint, and Excel a plus.

What’s in it for you?

Working at CoStar Group means you'll enjoy a culture of collaboration and innovation that attracts the best and brightest across a broad range of disciplines. In addition to generous compensation and performance-based incentives, you'll be supported in both your professional and academic growth with internal training, tuition reimbursement, and an inter-office exchange program.

Our benefits package includes (but is not limited to):

• Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug
• Life, legal, and supplementary insurance
• Commuter and parking benefits
• 401(K) retirement plan with matching contributions
• Employee stock purchase plan
• Paid time off
• Tuition reimbursement
• On-site fitness center
• Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks

We welcome all qualified candidates who are currently eligible to work full-time in the United States to apply. However, please note that CoStar is not able to provide visa sponsorship for this position.

CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing.

This position offers a base salary range of $90,000-$110,000, based on relevant skills and experience and includes a generous benefits plan.

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CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing