Paid Media Strategist

Paid Media Strategist

Job Description

Role Description

CoStar Group is the leading provider of information, marketing, and analytic services to the real estate and industry. We are currently seeking a Paid Media Strategist to join our CoStar Group and CoStar Marketing and Communications team based in Washington D.C. Reporting to the Senior Social Media Manager, the Paid Media Strategist will focus on optimizing our paid social media efforts, reporting, and analysis to boost brand awareness, welcome new followers, and gather new leads.

Responsibilities

• Develop, manage, and optimize paid social media campaigns across platforms including LinkedIn Business Manager, Meta Business Manager and Google Ads.
• Collaborate with the social media team to align paid and organic strategies for maximum impact.
• Monitor and report on paid campaign performance, providing insights and recommendations for improvement.
• Conduct in-depth analysis of campaign data to inform future strategies and decision-making.
• Stay updated on industry trends and platform updates to ensure the effectiveness of paid media efforts.
• Manage budgets and ensure efficient allocation of resources for paid social campaigns.
• Work with external digital agency and internal marketing and creative teams to coordinate paid media initiatives.
• Liaison between external partners and internal finance teams on billing and invoicing.

Basic Qualifications (For External Applicants)

• Bachelor's degree required, preferably in Marketing, Advertising, Business, Communications, or a related discipline from an accredited, not-for-profit University or College.
• A track record of commitment to prior employers.

• 5+ years of proven experience in managing paid social media campaigns on LinkedIn Business Manager, Meta Business Manager, and Google Ads.
• 2+ years proven experience in managing ad spend budgets and billing.
• Strong analytical skills and ability to interpret data to drive decisions.
• Excellent communication and project management skills.
• Exceptional attention to detail.

Basic Qualifications (For Internal Applicants)

• 3+ years of proven experience in managing paid social media campaigns on LinkedIn Business Manager, Meta Business Manager, and/or Google Ads.
• 1+ years of proven experience in manage ad spend budgets and billing.
• Strong analytical skills and ability to interpret data to drive decisions.
• Excellent communication and project management skills.
• Exceptional attention to detail.

Preferred Qualifications and Skills

• Ability to think strategically and act proactively.
• Ability to be flexible and adapt to changing situations.
• Experience with Asana, Sprout Social, TikTok Ads, and/or Google Analytics a plus.
• Experience with Microsoft Outlook, Teams, Word, PowerPoint, and Excel a plus.

What’s in it for you?

Working at CoStar Group means you'll enjoy a culture of collaboration and innovation that attracts the best and brightest across a broad range of disciplines. In addition to generous compensation and performance-based incentives, you'll be supported in both your professional and academic growth with internal training, tuition reimbursement, and an inter-office exchange program.

Our benefits package includes (but is not limited to):

• Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug
• Life, legal, and supplementary insurance
• Commuter and parking benefits
• 401(K) retirement plan with matching contributions
• Employee stock purchase plan
• Paid time off
• Tuition reimbursement
• On-site fitness center
• Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks

We welcome all qualified candidates who are currently eligible to work full-time in the United States to apply. However, please note that CoStar is not able to provide visa sponsorship for this position.

CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing.

This position offers a base salary range of $76,000-$102,000, based on relevant skills and experience and includes a generous benefits plan.

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CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing