Senior Social Content Lead, PureWow

Gallery Media Group is a modern day media company. The company's overall mission is to 'Make Positivity Louder'. GMG focuses efforts on where consumer attention currently lies and continues to shift. 

Gallery Media Group includes women’s lifestyle brand PureWow and a collection of social-first media brands, such as @cocktails, @moms, @recipes and @ballplayers on Instagram and TikTok that reach over 200M consumers. Additionally, GMG has an expansive experiential arm rooted in Gallery Houses—a fusion of social content, creators, and cultural moments at scale—and a robust influencer marketing business. 

The company was founded in 2010 by CEO, Ryan Harwood, and is now part of VaynerX, the Gary Vaynerchuk-owned holding company.

Gallery Media Group is seeking a New-York based senior creator that specializes in women's lifestyle with experience in fashion, beauty and wellness.  This person should be a seasoned, in-the-know, entrepreneurial content creator.  They’ll make innovative video and social content for @Purewow.

This role will execute on and grow the brand’s content landscape and positioning through connection-fueled content creation spanning Instagram, TikTok, YouTube, and experiential.  

Roles & Responsibilities:

• Autonomously lead and create daily social video content for @Purewow social platforms (and other female focused GMG brands) meeting both ideation and content quotas for the Purewow social video team as well as driving consumer engagement.
• Work with the Executive Producer, Social and the Social Strategy Team to create and refine innovative methodologies to support channel growth.
• Create quick-turn social content at scale as a lead producer/creator.
• Demonstrate advanced knowledge in general women’s lifestyle to ideate concepts in the fashion, beauty, and wellness categories for both PureWow and other GMG properties.
• Ideate a myriad of other content verticals across multiple media platforms and tools, with informed guidance from Executive Producer, Social and Senior Director of Social Strategy.  
• Lead a team of creators to adapt content ideas and execution through analysis/best practice feedback and learnings.
• Collaborate with cross-functional departments at GMG on rapid fire requests and tight timelines.
• Ideate/create branded content as needed for integrated campaigns.
• Implement and share new ideas/formats, work with Executive Producer and lead team to continue cadence of content, franchises, and integrate brands into franchises when necessary.

Skills & Experience: 

• 7 to 10+ years working in content/creative for a women’s lifestyle brand, ideally in the social media space. 
• An authority on content creation - can create inspiring and engaging content with equal comfort behind a mobile phone or more advanced camera .
• Immersed in the female fashion, beauty, and wellness space - access and relationships with a range of connections from brands to public relations firms to agencies.
• Comfortable creating and ideating branded content and aligning it with editorial KPIs.
• Experienced creative that has both creative development expertise and storytelling skills.
• Familiarity with the PureWow brand and a vision that can help distinguish it from its competitors in the publishing landscape.
• Deep experience managing and creating social content, especially on TikTok and Instagram.

Location: New York (hybrid)