Senior Social Account Executive

Job Description:

Key Responsibilities
Social Strategic Planning:

• Develop, refine, and implement social media & outreach strategies in terms of social ideas, viral tactics aligned with brand objectives, and planning strategy direction under supervisor guidances

• Develop an Influencer Marketing approach in order to propose profiles & formats for tailor-made campaigns under supervisor guidances

• Support to maintain on the quality of social briefs, ensuring clarity, creativity, and alignment with campaign objectives

Social Content Management:

• Uphold creative standards for social media content, providing regular reviews and structured feedback to internal teams under supervisor guidances

• Maintain open communication with creative, planning, account and stakeholder teams to ensure timely delivery of assets

• Support to coordinate the rollout of content across multiple social platforms, ensuring brand consistency and platform relevance

• Identify and resolve disconnects in messaging or execution, collaborating with stakeholders to adjust content as needed

Social Execution:

• Support or leading execution social campaigns to manage, oversee, coordinate with stakeholders and internal teams under supervisor guidances

• Support social coordination and work with vendors, KOLs, and content creators to produce outcomes in line with social content directions that aligned with master campaign strategy & creative concepts

• Social platform daily management for brands includes publishing, monitoring, protocol management, and analyzing content across platforms on social media

• Manage social communities (fanpage, groups) to deploy outcomes following the campaign journey

• Monitor real-time performance and audience engagement, adjusting tactics for maximum impact

• Track, analyze, and report on key metrics, providing insights and recommendations to optimize future campaigns

Requirements:

Knowledge & Experience:

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field

• 3–5 years of proven experience in social media management, preferably in an agency or fast-paced environment

• Proficiency in English (Intermediate, both oral and written)

• Good understanding of major social media platforms (Meta, TikTok, X, LinkedIn, YouTube, Threads, etc.) and their unique features, possess knowledge of influencer marketing and updates on social trends

• Demonstrated ability to develop creative, engaging, and data-driven social media strategies

• Proficient in social media management and analytics tools

• Good communication, presentation, and collaboration skills

• Strong eye for detail, creative thinking, and ability to work discipline under tight deadlines

Skills and abilities:

• Communication abilities and an open mindset are required

• A social, creative mindset is required

• Result-oriented and integrity

• High ambition & eagerness to learn

• Curiosity-driven mindset to continually pursue new approaches

• Strong ownership and responsibility

• Teamwork spirit

• High pressure resistance

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