Senior SMM Specialist (CleanMyMac)

MacPaw is a software company that develops and distributes software for macOS and iOS. Today, we have 20 million active users across all our products.
At MacPaw, we believe humans and technology can reach their greatest potential together.
MacPaw is proud to be Ukrainian. The support and development of Ukraine are significant parts of the company's culture. MacPaw gathers open-minded people who support each other and aspire to change the world around us.
Are you a Senior SMM Specialist passionate about crafting impactful social media campaigns? Join our MacPaw CleanMyMac team and take the lead in designing and executing an engaging social media marketing strategy that aligns with our company goals and connects with our target audience. Your work will drive traffic, enhance brand awareness, and build a strong online presence across multiple platforms.
In this role, you'll have the opportunity to develop compelling content, run innovative campaigns, and analyze performance metrics to optimize engagement. If you thrive in a dynamic environment, love storytelling, and stay ahead of industry trends, we'd love to hear from you!
Please include a portfolio with samples of your recent social media campaigns and content in your application.
In this role, you will:

• Design and execute the social media marketing strategy and plan aligned with product/company goals by defining target audiences and analyzing their preferences, researching industry trends, etc. in order to ensure the company is growing target audience and engagement across online platforms;
• Develop and run SMM campaigns and manage all communication channels (TikTok, LinkedIn, Instagram, Facebook, etc.) to drive consistent, relevant traffic, engagement, leads, that deliver sales and customer retention;
• Create a content plan and in cooperation with internal/external content producers generate unique and engaging content (including Instagram Reels, LinkedIn and Facebook posts, Reddit, etc.), distribute it across various communication channels and platforms to maintain a solid online presence;
• Design reporting environment and structure to capture the current state of SMM activities and business impact they provide (web traffic metrics etc.) in order to identify potential opportunities for improvement, adapt our strategies accordingly. Ensure timely delivery of ongoing operational analytics to relevant teams;
• Develop bottom-up forecast and budgets for SMM companies and tools and manage budget execution in accordance with goals;
• Regularly monitor market, competitors, and target audience trends and based on research results provide assessed recommendations how to empower online presence with new ways to engage and new social networks to reach our target audience.

Skills you'll need to bring:

• Strategic thinking, setting up long-term goals for social media marketing;
• Content planning and management across various platforms (TikTok, Instagram, LinkedIn, Facebook, Reddit) ensuring alignment with overall brand goals;
• In-depth analysis of social media metrics to assess performance, optimize engagement, and improve audience targeting;
• Excellent storytelling skills in English;
• Continuous monitoring of industry trends and audience preferences to inform content strategy and stay ahead of competitors;
• Advanced English.

Nice-to-have skills:

• Paid promotion planning, launch and analysis;
• Community building and management;
• Experience in desktop and mobile applications promotion across social media platforms.

What We Offer

• We are a Ukrainian company, and we stand with Ukraine against the russian aggression
  
  • We maintain workplaces for the mobilized Macpawians and provide financial support to colleagues or their families affected by the war. Here , you can also read about the MacPaw Foundation, which intends to help save the lives of Ukrainian defenders and provide relief to as many civilians as possible.
• We are committed to our veterans
  
  • Our Veteran Career and Empowerment Program is designed to ensure our veterans and active military personnel receive the recognition, support, and opportunities they deserve.
• Hybrid work model
  
  • Whether to work remotely or at the hub is entirely up to you. If you decide to mix it, our Kyiv office, which works as a coworking space, is open around the clock. The office is supplied with UPS and Starlink for an uninterrupted work process.
• Your health always comes first
  
  • We guarantee medical insurance starting on your first working month. For those abroad, you can receive a yearly Medical insurance allowance as compensation for managing your medical expenses.
• Flexible working hours
  
  • You can choose a schedule that is comfortable for you. No one here tracks your clock in/out because MacPaw is built on trust and cooperation.
• Space to grow both professionally and personally
  
  • Education opportunities to grow both hard and soft skills, annual development reviews, and internal community.
• Teams we are proud of
  
  • We build honest, transparent, and reliable relationships within teams. Every Macpawian can improve processes and implement their ideas. We encourage open and constructive feedback and provide training for Macpawians on giving and receiving feedback.
• Office designed for people (and pets)
  
  • Our office has it all: a spacious workplace with enough room for sitting up, lying down, and running around; a gym for recreation; cozy kitchens; a sleeping/meditation room; and a terrace with a view where we throw summer parties. Also, we have two cats living in the office, and you are welcome to bring your pets to the office (we have separate floors for cats and dogs).
• Time-off policy that covers life's needs
  
  • Convenient personal time-off policy to help you take care of essential matters in your personal life, and parental leaves. On top of all that, sabbaticals are open after 5 years of being with MacPaw.
• Join social initiatives with MacPawCares
  
  • MacPaw participates in numerous humanitarian aid and charity projects across many fields, and you are welcome to jump in to make the world a better place.
• We're an equal-opportunity employer. Here is a safe place for applicants of all backgrounds
  
  • We are hiring talented humans. Meaning with all our variety of backgrounds and identities, including service members and veterans, women, members of the LGBTQIA+ community, individuals with disabilities, and other often underrepresented groups. MacPaw does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
  • Some benefits are under development, and new adjustments are possible.