We are seeking an experienced, highly technical, and strategically minded Senior SEO Strategist to help drive organic growth across a portfolio of behavioral healthcare and mental health treatment brands. Reporting directly to the Head of SEO Strategy, this individual will independently manage and execute sophisticated SEO initiatives spanning technical optimization, content strategy, local SEO, AI-driven search visibility, and performance analytics.
This role is a 1099 Contractor (1-4 months) with the potential to become a full time position.
The ideal candidate is an established SEO expert who can confidently manage complex projects, diagnose performance challenges, develop actionable strategies, and coordinate implementation across multiple departments. This role requires an individual who understands not only how to execute SEO initiatives but also why specific strategies work, how to measure their effectiveness, and when to adjust direction. We are looking for someone who can take a strategic objective and independently turn it into a fully executed initiative that goes well beyond surface level SEO efforts.
QUALIFICATIONS:
1. Must be 21 years or older to apply for this position.
2. Successful completion of the ADP Selective Screening Services background
check as well as any other state, federal or company required background/record
check.
3. Education Requirement:
4. Experience Requirement: 7+ years of progressive, hands-on SEO experience with
demonstrated ownership of complex SEO initiatives.
5. Physical Requirements: Ability to work on a computer/keyboard, use electronic
systems, communicate with others through written and verbal formats, ability to sit
for long periods of time, listening, reading comprehension, lifting up to 10 lbs.
Knowledge, Skills, and Abilities:
1. Ability to operate standard office machines and equipment, including telephones,
computers, copy machines, fax machines, calculators, scanners, and shredders.
2. Ability to be professional and maintain a positive attitude and relationships with
coworkers.
3. Excel at both written and verbal communications to convey essential information;
must be able to utilize the proper linguistic syntax and spelling.
4. Knowledge of clinical and medical terminology as it relates to the delivery of clinical
care to the clients within our programs as required by our payers.
5. Knowledge of the clinical, medical, and miscellaneous services provided to the
clients.
6. Ability to use computer software including Microsoft Office, Adobe Acrobat,
Quickbooks, CollaborateMD, NetSuite, and G Suite products.
7. Advanced technical SEO expertise, including structured data, website
architecture, JavaScript rendering, crawl optimization, and indexing.
8. Demonstrated experience managing SEO for multiple websites or large-scale
websites.
9. Expert proficiency with Google Search Console, GA4, Screaming Frog, and
Semrush or Ahrefs.
10.Extensive experience developing and executing content strategies, keyword
clusters, and internal linking frameworks.
11.Strong understanding of multi-location SEO and Google Business Profile
optimization.
12.Working knowledge of AI search and emerging organic discovery technologies.
13.Ability to independently diagnose complex SEO challenges and implement
effective solutions.
14.Strong analytical, organizational, and project management capabilities.
15.Excellent communication skills and the ability to collaborate across technical and
nontechnical teams.
DUTIES AND RESPONSIBILITIES:
The Senior SEO Strategist will be responsible for all the following, and additional duties
may be removed or assigned as needed. These include but are not limited to:
Technical SEO & Website Optimization
a. Independently conduct comprehensive technical audits across multiple
websites
b. Identify and resolve issues involving crawlability, indexing, rendering,
canonicalization, redirects, and site performance
c. Develop scalable website architectures, URL structures, and internal linking
strategies
d. Implement and validate structured data and entity relationships
e. Coordinate technical recommendations with development teams and validate
implementation
f. Monitor algorithm updates, diagnose organic performance fluctuations, and
develop recovery strategies
SEO Content Strategy
a. Conduct advanced keyword research, competitive analysis, and search intent
mapping
b. Build comprehensive topical clusters, content hierarchies, and keyword-to-
URL strategies
c. Develop SEO content briefs and detailed optimization recommendations
d. Identify commercial, transactional, and informational content opportunities
e. Conduct content audits, gap analyses, and cannibalization assessments
f. Ensure content strategies align with healthcare E-E-A-T principles and YMYL
considerations
g. Develop internal linking recommendations that strengthen topical relevance
and conversion pathways
Local SEO & Geographic Expansion
a. Manage organic visibility initiatives across multiple facilities, markets, and
states
b. Optimize Google Business Profiles and location landing pages
c. Identify geographic content opportunities based on competitive positioning,
market demand, and conversion potential
d. Monitor local rankings, Map Pack performance, and business listing accuracy
e. Coordinate with internal stakeholders and external vendors to execute local
optimization initiatives
f. Support SEO strategies for new facility launches and geographic expansion
AI Search & Emerging Technologies
a. Research, evaluate, and implement strategies for improving visibility across
AI-driven search experiences
b. Analyze brand citations, mentions, and referral patterns across relevant AI
platforms
c. Understand how entity optimization, structured data, topical authority, and
content quality relate to AI search discoverability
d. Test emerging optimization approaches and evaluate their effectiveness using
available evidence
e. Monitor developments in generative engine optimization (GEO), answer
engine optimization (AEO), and traditional search
Analytics, Reporting & Business Performance
a. Independently analyze organic performance using Google Search Console,
GA4, Semrush, and other analytics platforms
b. Monitor keyword visibility, impressions, clicks, engagement, leads, and
admissions-related conversions
c. Investigate performance changes and identify their underlying causes
d. Develop dashboards, performance reports, and actionable recommendations
e. Evaluate the effectiveness of SEO initiatives against business objectives
f. Present findings and recommendations to the Head of SEO Strategy
Project Ownership & Collaboration
a. Independently manage assigned SEO initiatives from initial research through
implementation and measurement
b. Translate high-level strategic priorities into detailed execution plans
c. Coordinate with developers, content teams, designers, vendors, and
operational stakeholders
d. Maintain organized SEO documentation, roadmaps, and project timelines
e. Proactively identify optimization opportunities without waiting for assignments
f. Communicate progress, risks, and recommendations clearly and consistently
To perform this job successfully, an individual must be able to perform each essential job
function assigned satisfactorily. The requirements listed above are representative of the
knowledge, skill, and/or ability required. Reasonable accommodations may be made to
enable individuals with disabilities to perform the essential functions.
This role is a 1099 Contractor (1-4 months) with the potential to become a full time position.
Skills Required
- Must be 21 years or older
- Successful completion of the ADP Selective Screening Services background check and any other required background or records checks
- 7 or more years of progressive, hands-on SEO experience with demonstrated ownership of complex SEO initiatives
- Ability to work on a computer and keyboard, use electronic systems, communicate in writing and verbally, sit for long periods, listen, read, and lift up to 10 pounds
- Professional conduct and ability to maintain positive workplace relationships
- Excellent written and verbal communication skills
- Knowledge of clinical and medical terminology related to clinical care delivery
- Knowledge of clinical, medical, and miscellaneous services provided to clients
- Advanced technical SEO expertise, including structured data, website architecture, JavaScript rendering, crawl optimization, and indexing
- Experience managing SEO for multiple or large-scale websites
- Expert proficiency with Google Search Console, GA4, Screaming Frog, and Semrush or Ahrefs
- Extensive experience developing content strategies, keyword clusters, and internal linking frameworks
- Strong understanding of multi-location SEO and Google Business Profile optimization
- Working knowledge of AI search and emerging organic discovery technologies
- Ability to independently diagnose complex SEO challenges and implement solutions
- Strong analytical, organizational, and project management capabilities
- Ability to collaborate across technical and nontechnical teams
- Ability to use Microsoft Office, Adobe Acrobat, QuickBooks, CollaborateMD, NetSuite, and G Suite
What We Do
AMFM HEALTHCARE A LEADING PROVIDER IN MENTAL HEALTHCARE SERVICES Since 2011, AMFM Healthcare has helped individuals rebuild their lives through comprehensive, compassionate, and results-driven mental health care. With programs serving communities nationwide, we provide the support individuals and families need to move toward lasting healing. ONE MISSION. THREE PATHS. Our mission is to provide adults and adolescents with the tools, support, and guidance to find hope and achieve sustainable healing through a full continuum of care. Our three distinctive programs, A Mission For Michael, Mission Prep, and Mission Connection, are designed to meet the unique needs of each person. From residential treatment to intensive outpatient services, our continuum provides the right level of support at each stage of healing, with a consistent focus on quality, compassion, and meaningful progress. Every person who seeks our care is welcomed into a safe, respectful environment where healing begins with understanding. Treatment plans are tailored to each client’s unique needs, ensuring they feel seen, heard, and cared for. With their well-being as our true north, our person-centered approach empowers clients to navigate challenges, build resilience, and move toward brighter futures. Driven by our mission to create meaningful, positive change, we remain committed to strengthening our programs and expanding access to high-quality mental health care so more people can find the care they need to build healthier, more fulfilling lives.
