Senior Search Engine Optimization (SEO) Strategist

It's fun to work in a company where people truly BELIEVE in what they're doing!

Fullsteam is a leading provider of vertical software and embedded payments technology dedicated to helping businesses flourish by providing their customers with seamless experiences. With a dynamic and growing team of 1,700 employees, we are committed to driving innovation and delivering best-in-class software and payment solutions that empower small and medium-sized businesses across numerous industries. Our purpose is to help our customers grow their businesses and delight their customers. Join us and be a part of a forward-thinking company that values growth, excellence, and the success of our clients.

We seek a skilled and experienced Senior SEO Strategist to join our team onsite Cedar Park, Texas. The ideal candidate will perform comprehensive keyword research, analyze website performance, and conduct SEO audits to enhance site performance. Key responsibilities include monitoring SEO metrics, collaborating with the content team, staying updated with SEO trends, developing link-building strategies, and working with web developers to implement best practices. The candidate should have proven SEO experience, proficiency with SEO tools, excellent analytical skills, and strong communication abilities. They must possess knowledge of both organic and local SEO, understand the correlation between Google Business Profiles and clients' websites, and thoroughly understand the main factors of Google Business Profiles, including proximity, prominence, and relevance. Additionally, the analyst must clearly understand E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) signals. Familiarity with HTML, CSS, JavaScript, and CMS like Duda and WordPress is a plus.

Primary Responsibilities:

• Perform keyword research to identify new opportunities and ensure our content ranks highly in search engine results.
• Analyze website performance using SEO tools such as Google Analytics, Ahrefs, and Google Search Console.
• Conduct on-page and off-page SEO audits and implement recommendations to improve site performance.
• Monitor and report on SEO metrics, including organic traffic, conversion rates, and keyword rankings.
• Collaborate with the content team to optimize existing content and create new SEO-friendly content.
• Stay up-to-date with the latest trends and best practices in SEO and search engine algorithms.
• Develop and implement link-building strategies to improve domain authority.
• Assist in the development and execution of SEO strategies to drive organic growth.
• Perform competitive analysis to identify gaps and opportunities for improvement.
• Work with web developers to ensure the latest SEO best practices are properly implemented.

Primary Qualifications:

• Proven experience as an Senior SEO Strategist or in a similar role.
• Strong understanding of SEO principles, algorithms, and best practices.
• Proficiency in using SEO tools such as Google Analytics, Ahrefs, Google Search Console, Bright Local, etc.
• Excellent analytical skills and ability to interpret data to make informed decisions.
• Strong written and verbal communication skills.
• Ability to work independently and as part of a team.
• Familiarity with HTML, CSS, and JavaScript is a plus.
• Experience with content management systems (CMS) like WordPress and Duda.
• Must be able to work in our Cedar Park, Texas location.

Fullsteam supports an inclusive workplace that values diversity of thought, experience, and background. Fullsteam is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state, or local law.