Senior Sales Manager

📍 London Office (Aldgate East, E1) | Hybrid - 3 days in the office, 2 days remote (or office if you prefer!)

The opportunity

Goodlord is on a mission to be the gold standard platform for renting, and we’re searching for an Senior Sales Manager reporting directly to our Head of Sales to help us achieve it!

You will own the execution engine for our Mid-Market segment (with potential to expand to our enterprise segment), helping letting agencies navigate complex operational environments with our gold-standard platform.

This isn't a passive management role - you'll be an active builder, running disciplined MEDDPICC deal interrogation, coaching reps to win, and stepping in as an executive sponsor on high-stakes deals.

In this role you'll:

• Lead, coach, and develop a team of Account Executives through 1:1s, call reviews, and live deal shadowing to drive consistent target achievement.

• Run multi-threaded deal interrogations using MEDDPICC to validate champions, uncover risks, map decision-makers, and maintain exact CRM forecasting.

• Partner with SDR and Demand-Gen leadership on territory strategies, while collaborating cross-functionally with Product, Legal, and CS to streamline deals.

• Refine GTM playbooks, standardise commercial negotiation frameworks, and lay the operational foundations to expand into Enterprise accounts.

What we need from you:

• Proven experience managing, coaching, and scaling B2B SaaS Account Executives to hit target in Mid-Market or Enterprise segments.

• Practical, hands-on expertise using MEDDPICC to dissect deals, spot red flags early, and guide reps through complex buying centres.

• A builder mindset who loves getting into the weeds of deal strategy, sitting in on calls, and structuring winnable proposals.

• Comfort operating in fast-moving environments while demonstrating strong SaaS metrics, ROI modelling, and contract negotiation skills.

It would also be great if you have:

• Experience in PropTech, Real Estate, FinTech, or highly regulated SaaS environments.

• A track record of transitioning leadership scope from Mid-Market into Enterprise tiers.

Our mission:

• Two in five people in the UK rent their homes. Our mission? To provide them with the best renting experience in the world 🌎

• We started Goodlord because we wanted to make renting simple and transparent for everyone involved: the agent, the landlord, and the tenant. We knew Generation Rent would lead to more tenants, with higher digital expectations and we were confident we could provide a solution 🏠

• Like all scale-ups it’s been a bit of a rollercoaster journey, but we’re now stronger than ever, with around 3,500 letting agents using the platform, exciting and varied products and 300+ Goodlordians across the group supporting the mission! 💚

Aside from the role, the people, our culture and our mission, we have some other things that make Goodlord a pretty awesome place to be. Here’s a few favourites amongst Goodlordians (check out our careers page for more info).

• Grow with Goodlord: your development is important to us, that’s why we are Great Place to Work - certified. Have a goal in mind? Share it with us so we can use some of our annual development fund to support it. We guarantee you’ll learn loads and develop both personally and professionally!

• Your well-being matters: bi-weekly coaching with Sanctus to provide Goodlordians with a safe place to talk and support your mental health

• 25 days holiday (plus UK Bank holidays) plus 1 day per full holiday year up to 32 days: We believe regular breaks are essential for well-being and we encourage (some may say expect!) all Goodlordians to take full advantage of their annual leave entitlement.

• Supporting your family: we offer Goodlordians of all genders a generous 3 months of fully-paid time off to look after their new arrivals

• Our team: we’re an energetic, sociable, and talented bunch who are super passionate about what we do and determined to make a difference. We’re all in it together, we learn from each other, we’re genuine and we don’t have time for politics

If you’re ready to help us on our mission to be the gold standard platform for renting, then click apply (2-3 minutes)!

A full job spec is available on request.

Goodlord wants applicants from all backgrounds and walks of life; we are an equal opportunity employer committed to creating an inclusive environment.

Creating a space where everyone feels included is central to who we are. Because we're an open book and we learn from each other, we actively champion diverse perspectives and unique life experiences. If there is anything you need to participate fully in the interview process, we'd love to hear about that too - please include it in your application.

** Please note, as we are regulated by the Financial Conduct Authority, all Goodlordians are required to pass a thorough referencing check via Experian before joining the team. We will only ask for references at the point of making an offer.

No agencies please - we have tried and trusted partners we would turn to should we require support.