Senior Sales Manager, North America

We are looking for a Senior Sales Manager to manage our ongoing strategic business and to drive growth for UPM’s Specialty Papers business in North America. This role focuses exclusively on label and release papers and combines strategic account management with proactive new business development.  

Greetings from your future manager 

"I'm excited about the opportunity to work with an experienced sales professional who’s ready to make an impact and sell value in the North American label market. You’ll help us grow by managing key accounts and finding new opportunities, all while collaborating with a global team that values trust, creativity, and shared success. Come and contribute to our growth, while you grow professionally too!” - Oscar Duarte, Director, Label & Release, EMEIA & Americas Region 

What you will do 

• Develop and implement sales strategies to strengthen UPM’s presence in the North American label and release paper market 

• Identify, qualify, and secure new business opportunities with existing and new customers 

• Manage and grow large, complex accounts, including budgeting, forecasting, and contract negotiation 

• Collaborate with UPM sales teams, supply chain, technical sales, and customer service to ensure smooth onboarding and ongoing support 

• Apply UPM’s pricing and service level policies and document agreements 

• Provide regular reporting on sales activities, KPIs, and market trends 

• Promote UPM’s brand and product awareness in the marketplace 

• Gather and share market intelligence, customer needs, and value chain insights to support product and service development 

• Use digital tools (CRM, analytics, social media) to enhance sales effectiveness and customer engagement 

• Act as a sustainability ambassador, promoting UPM’s commitment to responsible business practices in all interactions 

Who you are 

• You hold a bachelor’s degree or equivalent experience 

• You bring 10 years of experience in sales, marketing, or business development, preferably in specialty papers or related industries 

• You have a proven track record in account management and new business development 

• You are experienced in large account budgeting, forecasting, and contract management 

• You have strong knowledge of the North American label and release paper market 

• You communicate effectively and have excellent negotiation and presentation skills 

• You are proficient with digital sales tools (CRM systems, Microsoft Office, SAP, Salesforce) 

• You have experience supporting or leading digital transformation in sales processes 

• You work independently and thrive in a cross-functional, international team 

• You are willing to travel regularly within North America and occasionally to Europe 

This is what we offer to you 

• A meaningful job: We have an inspiring purpose “We renew the everyday for a future beyond fossils”. Our work is impactful and transformative.  

• A caring community: Our community is built on great team spirit and shared commitment. We care about each other and the well-being of our colleagues. We support the work-life balance of all our employees. 

• Development opportunities: We offer you great opportunities to learn and grow throughout your career. We are an international, multi-business organization offering plenty of avenues for personal growth. 

• Responsible employer: Sustainability is at the core of everything we do. We are committed to ambitious, science-based sustainability targets in all areas, from climate change mitigation to enhancing biodiversity. We foster diversity and inclusivity, offering a work environment in which everyone can be themselves. 

Salary range: 138,208 to 190,036 USD/ year based on qualifications and experience   

UPM offers a comprehensive benefits package which includes the following:   

• Health insurance: comprehensive medical, dental and vision plans   

• Other insurances: disability coverage, life, and AD&D insurance   

• Retirement plan: 401(k) with company match and employer retirement contribution   

• Paid time off: 15 days of paid time off plus 13 company holidays   

• Bonus: annual performance-based short-term incentive plan   

• Other: professional development opportunities   

Learn about our Rewarding and our Ways of working  

Additional information 
  

This position is fully remote. 

The position holder will report to Director, Label & Release, EMEIA & Americas. 

For further information about the role, please contact Oscar Duarte Director, Label & Release, EMEIA & Americas, at email [email protected].  

To apply, please submit your CV and cover letter by January 1, 2026. Please note that we accept only applications submitted through our online application system. We begin reviewing applications as they are received, and you may be contacted before the application deadline. 

For support with submitting your application, please contact our HR Service Center at [email protected] or tel. +18777235247 

This Job Description is intended to be a guide and is not intended to be a contract of employment, explicit or implicit. All contents are subject to change at the sole discretion of the company. Cooperation is expected of all employees. Other duties may be assigned as needed. 

UPM North America is an Equal Opportunity Employer. 

UPM is a material solutions company, renewing products and entire value chains with an extensive portfolio of renewable fibres, advanced materials, decarbonization solutions, and communication papers. Our performance in sustainability has been recognized by third parties, including EcoVadis and the Dow Jones Sustainability Indices. We operate globally and employ approximately 15,800 people worldwide, with annual sales of approximately €10.3 billion. Our shares are listed on Nasdaq Helsinki Ltd.  
UPM – we renew the everyday 

Read more: upm.com 

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