Copywriter

About Allica Bank

Allica is the UK’s fastest growing company - and the fastest-growing financial technology (Fintech) firm ever. Our purpose is to help established SMEs, one of the last major underserved opportunities in Fintech.

Established SMEs are the backbone of local communities - representing over a third of our economy - yet have been largely neglected both by traditional high street banks and modern fintech providers.

Department Description

We are a small but mighty team responsible for telling Allica’s story to build trust, drive growth and bring our product and purpose to life for our key audiences: established business owners, brokers and accountants. Our team looks after brand marketing, communications, partnerships and includes our in house creative studio.

Role Description

Business owners don’t have time for waffle. They want clear, simple communication that helps them get on with running their business. The same goes for the expert accountants and brokers that advise them.

That’s why strong, thoughtful copy matters – and why this role is such an exciting opportunity. As Allica’s Copywriter for the partnerships marketing team, you’ll own all copy and messaging for two of Allica’s most important channels – brokers and accountants. You’ll sit as part of our in-house creative studio, delivering sharp, onbrand copy for our broker and accountancy channels.

You’ll take on the day-to-day content writing that keeps this critical part of Allica moving: from emails and web pages, to ads, brochures, blogs and social posts. Alongside thinking about how we can continue improving our messaging to better engage these audiences, and becoming an authoritative voice on what makes them tick.

And this role isn’t just about writing what’s in front of you. You’ll help the whole team improve how they create content – using AI to speed things up, build better first drafts and support self-service, while still applying your own judgement, expertise and craft to produce high-quality outputs – AI certainly won’t be writing everything! You’ll remain a hands-on writer, using your skills to elevate, critique and refine whatever comes through the studio.

If you love turning complex ideas into simple stories, and you enjoy being the person who makes writing feel easy for everyone else, this role is for you.

If you love turning complex ideas into simple stories, and you enjoy being the person who makes writing feel easy for everyone else, this role is for you.

Principal Accountabilities

Own partnerships messaging and tone of voice

• Develop and manage messaging frameworks for our accountancy and broker channels.

• Ensure messaging is consistent and engaging for these two key audiences, while also in line with the Allica brand.

• Educate and inform yourself to become an authoritative voice on our broker and accountancy channels and how we best engage with them.

• Act as a tone of voice guardian for all partnerships content, ensuring all our content is no-nonsense, approachable and authoritative.

• Work with the partnerships marketing team to test and optimise messaging based on channel performance.

Deliver copy across partnerships channels

• Execute copy requests from the broker and accountancy partnerships marketing teams to fuel growth and engagement.

• This will include short form (social posts, ads, etc), medium form (email, brochures, web pages) through to thought leadership articles and blogs.

Partner with stakeholders to deliver growth

• Work closely with the designers and web team in the studio to bring strong creative to life.

• Take a holistic view of content and copy requests, owning delivery of projects where appropriate.

• Work closely with stakeholders across the business on go-to-market rollouts, product messaging and campaign support.

Improve content operations and AI enablement

• Maintain Allica’s AI copywriting tools updated with fresh broker and accountancy channel messaging.

• Proactively explore how AI can enable you to be more productive.

• Create prompts, workflows and simple tools that help teams produce better drafts when self-serving.

• Help colleagues understand how to use AI safely and effectively, without replacing craft or judgement.

Personal Attributes & Experience

• Experience writing clear, concise copy for multiple formats (emails, web pages, blogs, social, brochures and more).

• Strong long-form writing skills, with the ability to understand complex topics and turn them into simple, engaging content.

• Experience writing for a professional services audience (in particular brokers or accountants) or for business owners.

• Interested in understanding what motivates brokers, accountants and business owners, and how different audiences respond to messaging.

• A natural storyteller who can shape ideas, not just write to a tight brief.

• Excellent grammar, attention to detail and a love of straightforward, jargon-free language.

• Confident using AI as a supportive tool – able to critique and improve outputs rather than rely on them.

• Comfortable building prompts, templates or workflows that support good self-service copywriting.

• Strong organisational skills, able to juggle multiple requests and manage deadlines.

• A collaborative way of working – open to feedback, confident asking questions and comfortable partnering with designers, marketers and product teams.

• Curious, proactive and motivated to help build a more efficient copy function across the business.

Working at Allica Bank

At Allica Bank we want to ensure our employees have the right tools and environment in which to succeed in their role and in support of our customers.

Our employees are at the heart of everything we do, so our benefits are designed with you in mind:

• Full onboarding support and continued development opportunities

• Options for flexible working

• Regular social activities

• Pension contributions

• Discretionary bonus scheme

• Private health cover

• Life assurance

• Family friendly policies including enhanced Maternity & Paternity leave

Don’t tick every box?

Don’t worry if you don’t have all the skills or requirements listed on the job description. If you think you’ll be a good fit, we’d still love to hear from you!

Flexible working

We know the ‘9-to-5’ isn’t right for everyone. That’s why Allica Bank is fully committed to flexible and hybrid working. Please let us know what is best for you and, if we can, we will do our best to accommodate.

Diversity

We’re a diverse bunch here at Allica, with all kinds of experiences, backgrounds and lifestyles. Our openness and differences make us stronger, and we want everybody to feel comfortable bringing as much of themselves to work with them as they like.